Mobile Wallet Market Analysis 2012 - 2018

Transparency Market
Research
Mobile Wallet Market -
Global Industry Analysis,
Size, Share, Growth and
Forecast, 2012 - 2018
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Mobile Wallet Market is Expected to Reach USD 1,602.4 Billion
in 2018: Transparency Market Research
Transparency Market Research
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Published Date
June-2014
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119 Page Report
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Press Release

Mobile Wallet Market
2
According to a new market report published by Transparency Market Research
(http://www.transparencymarketresearch.com) "Mobile Wallet Market - Global Industry Analysis, Size,
Share, Growth and Forecast, 2012 - 2018," the global mobile wallet market is expected to reach USD
1,602.4 billion by 2018, growing at a CAGR of 30.7% from 2012 to 2018. EMEA (Europe, the Middle East
and Africa) is expected to be the largest market for the mobile wallet industry in 2018.
The surge in the demand for mobile wallets can be attributed mainly to the global increase in Smartphone
penetration. The advent of affordable options such as budget smartphones and the facilitation of NFC
(Near Field Communication) technology both in the user's device as well as in Point of Sale (POS)
terminals are expected to drive this market over the next few years. However, lack of awareness
regarding the functioning of mobile wallets as well as considerable concerns among users about security
and privacy are a few factors that may hinder market growth. Stakeholders in the mobile wallet
ecosystem are attempting to alleviate these concerns and aiming to provide complete safety of personal
and financial information.
Retail formed the largest application of mobile wallets and was valued at USD 144.8 billion in 2011. This
trend is expected to continue owing to the ease of payment using smartphones at these locations, as well
as initiatives undertaken to equip POS devices in convenience stores. Vending machines are a niche but
significant application of the mobile wallet technology and are expected to enjoy considerable support
from stakeholders. They provide flexible payment services to users along with better brand recall value,
thus benefitting merchants and payment providers alike.
The EMEA region accounted for over 40% of the global revenue share in 2011, due to the dense
population in Africa, and widespread public acceptance of mobile wallets in Europe. The Asia Pacific region
is expected to witness the fastest growth in terms of revenue over the forecast period, and the market is
expected to grow at a CAGR of 31.0% from 2012 to 2018 in this geography.
There are a number of players in the mobile wallet industry and they can be differentiated on the basis of
their role in the ecosystem. Mobile Network Operators (MNOs) are expected to pivot the mobile payment
process, with payment networks and merchants also attempting to occupy market share. Key participants
include Visa Inc., MasterCard, American Express Inc., PayPal Inc., Google, ISIS, Square Inc. and so on.
REPORT DESCRIPTION

3
This study provides a competitive landscape and detailed company share analysis, as well as profiles of
companies mentioned above.
The report analyzes the global mobile wallet market in terms of both volumes (million users) and revenues
(USD billion) from 2011 to 2018. The demand for each geographical region is analyzed on the basis of
application from 2011 to 2018, both in terms of volumes and revenues. This study also analyses the
market on the basis of the participants, components, consumer types, and functionality. The report
includes in depth analysis for each segment which would help in making effective decisions. The report
segments the global mobile wallet market as:
Mobile Wallet Market, by Industry Participants:
 Mobile Network Operators (MNOs)
 Financial Institutions (Banks)
 Payment Networks
 Intermediaries
 Merchants
 Consumers
Mobile Wallet Market, by Components:
 Hardware
 Software
 Services
Mobile Wallet Market, by Consumer Type:
 Online Shoppers
 Card Users
 Cash Payers
Mobile Wallet Market, by Functionality:
 Single Function
 Multiple Function
 Universal Function

4
Mobile Wallet Market, by Application:
 Retail
 Vending Machines
 Public Transportation
 Grocery Stores
 Restaurants
Mobile Wallet Market, by Geography:
 North America
 EMEA
 Asia Pacific
 Latin America
Browse the full report at http://www.transparencymarketresearch.com/mobile-wallet.html
Chapter 1 Preface
1.1 Report Description
1.2 Research Scope
1.3 Research Methodology
Chapter 2 Executive Summary
Chapter 3 Market Overview
TABLE OF CONTENT

5
3.1 Introduction
3.2 Value chain analysis
3.3 Market Drivers
3.3.1 Growing smartphone penetration and increasing mobile data usage
3.3.2 Government-led initiatives
3.3.3 Convenient and environment-friendly
3.4 Market Restraints
3.4.1 Security Concerns
3.5 Pricing Analysis
3.6 Market Opportunity
3.6.1 Low bank penetration in emerging economies
3.7 Porter’s Five Forces Analysis
3.7.1 Bargaining Power of Suppliers
3.7.2 Bargaining Power of Buyers
3.7.3 Threat of New Entrants
3.7.4 Threat from Substitutes
3.7.5 Degree of Competition
3.8 Mobile wallet market: Critical Success Factors (CSFs)
3.9 Mobile wallet industry: Market entry motivators
3.10 Mobile wallet market: Competitive landscape
3.11 Mobile wallet: Market attractiveness analysis

6
Chapter 4 Mobile Wallet Market, By Industry Participants
4.1 Mobile Network Operators (MNOs)
4.2 Financial institutions (Banks)
4.3 Payment networks
4.4 Intermediaries
4.4.1 Payee service providers
4.4.2 Acquisition service providers
4.4.3 Issuer processing service providers
4.4.4 Payor services provider
4.5 Merchants
4.6 Consumers
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Chapter 5 Mobile Wallet Market – By Components
5.1 Hardware

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5.1.1 Overview
5.1.2 Market size and forecast, 2012 – 2018 (USD Billion)
5.2 Software
5.2.1 Overview
5.3 Services
5.3.1 Overview
Chapter 6 Mobile Wallet Market – By Consumer Types
6.1 Mobile wallet market, by consumer types, 2012 & 2018
6.2 Online shoppers
6.2.1 Overview
6.2.2 Market size and forecast, 2012 – 2018 (USD Billion and Million Users)
6.3 Card users
6.3.1 Overview
6.4 Cash payers
6.4.1 Overview

8
Chapter 7 Mobile Wallet Market – By Functionality
7.1 Mobile wallet market, by functionality of cards, 2012 & 2018
7.2 Single function
7.2.1 Overview
7.2.2 Single function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million
Users)
7.3 Multiple function
7.3.1 Overview
7.3.2 Multiple function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million
Users)
7.4 Universal function
7.4.1 Overview
7.4.2 Universal function mobile wallet market size and forecast, 2012 – 2018 (USD Billion and Million
Users)
Chapter 8 Mobile Wallet Market, By Application
8.1 Global Mobile Wallet Market: Application Overview
8.1.1 Global mobile wallet market volume share, by application, 2011 – 2018, (million users)
8.2 Mobile Wallet Market, By Application
8.2.1 Retail
8.2.1.1 Global mobile wallet market for retail applications, volumes and revenues, 2011 – 2018,
(million users) (USD Billion)

9
8.2.2 Vending Machines
8.2.2.1 Global mobile wallet market for vending machines, volumes and revenues, 2011 –
2018, (million users) (USD Billion)
8.2.3 Public Transportation
8.2.3.1 Global mobile wallet market for public transportation, volumes and revenues, 2011 –
8.2.4 Grocery Stores
8.2.4.1 Global mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018
8.2.5 Restaurants
8.2.5.1 Global mobile wallet market for restaurants, volumes and revenues, 2011 – 2018,
Chapter 9 Mobile Wallet Market, By Geography
9.1 Mobile wallet market: geographical overview
9.1.1 Mobile wallet volume share, by geography, 2011 – 2018, (million users)
9.1.2 Mobile wallet volume share, by geography, 2011 – 2018, (USD Billion)
9.2 North America
9.2.1 North America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.2.2 North America mobile wallet market by application, 2011 – 2018
9.2.2.1 North America mobile wallet market for retail application, volumes and revenues, 2011
– 2018, (million users) (USD Billion)

10
9.2.2.2 North America mobile wallet market for vending machines, volumes and revenues, 2011
9.2.2.3 North America mobile wallet market for public transportation, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
9.2.2.4 North America mobile wallet market for grocery stores, volumes and revenues, 2011 –
9.2.2.5 North America mobile wallet market for restaurants, volumes and revenues, 2011 –
9.3 Latin America
9.3.1 Latin America mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.3.2 Latin America mobile wallet market by application, 2011 – 2018
9.3.2.1 Latin America mobile wallet market for retail application, volumes and revenues, 2011 –
9.3.2.2 Latin America mobile wallet market for vending machines, volumes and revenues, 2011
9.3.2.3 Latin America mobile wallet market for public transportation, volumes and revenues,
2011 – 2018, (million users) (USD Billion)
9.3.2.4 Latin America mobile wallet market for grocery stores, volumes and revenues, 2011 –
9.3.2.5 Latin America mobile wallet market for restaurants, volumes and revenues, 2011 –
9.4 EMEA
9.4.1 EMEA mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.4.2 EMEA mobile wallet market by application, 2011 – 2018

11
9.4.2.1 EMEA mobile wallet market for retail application, volumes and revenues, 2011 – 2018,
9.4.2.2 EMEA mobile wallet market for vending machines, volumes and revenues, 2011 – 2018,
9.4.2.3 EMEA mobile wallet market for public transportation, volumes and revenues, 2011 –
9.4.2.4 EMEA mobile wallet market for grocery stores, volumes and revenues, 2011 – 2018,
9.4.2.5 EMEA mobile wallet market for restaurants, volumes and revenues, 2011 – 2018,
9.5 Asia Pacific
9.5.1 Asia Pacific mobile wallet market, 2011 – 2018, (million users) (USD Billion)
9.5.2 Asia Pacific mobile wallet market by application, 2011 – 2018
9.5.2.1 Asia Pacific mobile wallet market for retail application, volumes and revenues, 2011 –
9.5.2.2 Asia Pacific mobile wallet market for vending machines, volumes and revenues, 2011 –
9.5.2.3 Asia Pacific mobile wallet market for public transportation, volumes and revenues, 2011
9.5.2.4 Asia Pacific mobile wallet market for grocery stores, volumes and revenues, 2011 –
9.5.2.5 Asia Pacific mobile wallet market for restaurants, volumes and revenues, 2011 – 2018,

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Chapter 10 Competitive Landscape
10.1 Market share of major players (Payor service providers)
10.2 Company Profiles
10.2.1 Amazon.com Inc.
10.2.1.1 Company overview
10.2.1.2 Financial overview
10.2.1.3 Business strategy
10.2.1.4 SWOT analysis
10.2.1.5 Recent developments
10.2.2 American Express Co.
10.2.2.3 Business strategies
10.2.3 eBay
10.2.3.3 Business strategy
10.2.3.5 Recent development

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10.2.4 Google Inc.
10.2.5 ISIS
10.2.6 MasterCard Worldwide
10.2.7 MCX (Merchant Customer Exchange)

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10.2.8 Microsoft Corporation Inc
10.2.9 PayPal Inc.
10.2.10 Square Inc.
10.2.11 Visa Inc.

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Browse the full report at http://www.transparencymarketresearch.com/mobile-wallet.html
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