A presentation I gave at Kreative magazine's Digital PR conference - Budapest 26 November 2008. A sort-of written version of this is available here: http://tinyurl.com/bwxh3j

2. Understanding the Social Media Revolution AND Its impact on the world as we know it AND Working out what to do about it In 20 Minutes

6. The strange reflecty thing YouTube red RSS “homage” orange “ That”green Flickr blue

16. These are today’s face of social media

17. But they are not its beating heart

19. Separation Content Means of distribution

21. What did this mean for society? Religion Feudal monarchies Control via stories Control via hierarchy

22. Then came Gutenberg He gave content a means of distribution

23. Which in turn created … The Renaissance Science Mass culture The Enlightenment Mass democracy The media

24. But more than this, Gutenberg cemented a marriage between content and distribution

26. Welcome to the post-Gutenberg World Mass information distribution costs nothing Everyone has the tools

27. We now can recognise that all of these distribution things …

28. We now can recognise that all of these distribution things … Were actually content prisons

29. We now can recognise that all of these distribution things … Were actually content prisons And now content is free to have its own life

36. This was my conversion moment St Paul Damascus Image: Creative Commons Copyright P-P Reubens

37. Some understand this

38. But many don’t Let them eat blogs

40. Where is it going to end? Music business – already dead Gutenberg media – very sick Banking – the next in line

42. A funny thing is happening to trust Institution Process

48. Mass brands will face death by 1,000 niches Conventional brand segmentation, like so much else, is just another ‘child of Gutenberg’

50. Content You acquired customers Threw-out a mass communication net Gutenberg Customers acquire you Using crowd intelligence search and filter your digital space Post Gutenberg

53. While I am at it - another mantra Google is a reputation engine – not a search engine And Google never forgets

54. Good example: Electrolux social media newsroom

55. Good example: Microsoft Channel 9

56. Good example: Coke exploiting its archive

58. Its happening No one from HSBC has sponsored, endorsed or joined the conversation yet

65. But if you are … Collaborative Collective Communal At least understand that there are different types of community

71. My link blog Come and have a conversation Me