also available on Dell Inc. presentation Lionel and I recently made

1. SOCIAL MEDIA FOR BUSINESS Lionel Menchaca, Richard Binhammer Bay Area CIO IT Executives Meetup Mountain View CA August 2009

3. Single blog posts can have as much power as major news stories

5. “These conversations are going to occur whether you like it or not. Do you want to be part of that or not? My argument is you absolutely do. You can learn from them. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” Michael Dell, BusinessWeek 3 DELL CONFIDENTIAL

6. THE DELL STRATEGY

7. CHANGING HOW WE DEFINE and ENGAGE Tell Our Story Resolve Dissatisfaction Share Content & Collect Ideas Join Conversations 5 DELL CONFIDENTIAL

8. Direct2Dell OBJECTIVE: Engage customers by sharing information that matters to them RESULTS: Direct2Dell exists in 5 languages About 200K page views per month Almost 1,000 posts since July 2006 Over 25,000 comments More than 100 contributors 6 DELL CONFIDENTIAL

9. IT’S A BIG WORLD OUT THERE Content Syndication = go where the conversations are happening Dell Community 600,000 users per quarter Dell.com Over 100 million users per quarter Total online population = more than 1.5 billion 7 DELL CONFIDENTIAL

10. Enterprise Community Ecosystem Measurement Tools Direct2Dell Industry Communities/Blogs Partner Communities/Blogs D2D CIO D2D Tech Center

12. Long-term, honest and authentic customer relationships

13. Revenue (@DellOutlet leads to new system sales)

14. A conduit to vocal fans and employees

15. A network for early warnings Affinity, loyalty and trust 9 DELL CONFIDENTIAL

16. A LOOK AHEAD…strategy is one thing, but there’s no substitute for action DELL CONFIDENTIAL 10

17. SOCIAL WEB STARTING TO EVOLVE How do we reach customers in different social networks? We’re still in the early stages of the social web Shared ID options Dell on other sites Forrester’s Five Eras of the Social Web - Jeremiah Owyang 11 DELL CONFIDENTIAL

18. Key Coordinates: www.dell.com/conversations www.direct2dell.com http://richardatDELL.blogspot.com del.icio.us Richard_Binhammer@dell.com Lionel MenchacaDell on SlideShare: www.slideshare.net/Dell_IncDell on Flickr: www.flickr.com/photos/dellphotosDell on YouTube: www.youtube.com/dellvlogDell & Twitter: Dell.com/TwitterMe on Twitter: @LionelatDell 12 DELL CONFIDENTIAL