1. HOW to engage a global
community online
presented by Rick Bakas - bakasmedia.com
2. /rickbakas
/bakasmedia
First Director of Social
Media in the wine
industry
Former Brand Manager
at NIKE
Adviser at Bakas Media
Really loves #Bacon
3. #Cabernet day 9/2/10
9,000+ tweets
4,500+ Facebook posts
75 meetups in 6 countries
largest virtual wine tasting
3,000-5,000 participants
globally
Cost: approximately 20-30
hours of my time and
samples of wine
4. why do #Cabernet day?
email capture
engage a community
grow a community
sell some wine
take a position of
power in the industry
cross-pollinate
7. Online & Offline
Let Cabernet lovers organize their own meetup.com/cabernet meetup.
Foursquare checkin deals at points of purchase.
8. http://bit.ly/cabernet
One single page to promote
Package everything participants need to know into one portable page.
That page becomes a link—the easiest thing to share online.
14. Engage an online
community
One passionate idea
Online & Offline
Package into one
single page (Eventbrite)
Democratize ownership
Remove barriers to
participate
Prepare to conquer
16. /rickbakas
/bakasmedia
add /rickbakas or
/bakasmedia to the
end of social site URL’s
bakasmedia.com
rbakas@mac.com
Editor's Notes
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capture attention/attention marketing.\nemail marketing still important. compliment email and traditional marketing.\ncreate your own reach through self selection.\n