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Enabling The Social Enterprise
      IT’s Strategic Role
    Trae Chancellor, V.P. Global Enterprise Strategy
                   Twitter @traellor
Social Enterprise Architecture



                         do.com    sites   portals communities   native   HTML5



                                                Chatter                                                 Finance
                                            Social Customer
                            Sales                Profile           Desk.com




                                                                                  APIs / integration
                            Service                              Custom Apps
               radian6




                           Marketing                             AppExchange                              ERP
                           Rypple                                 Remedyforce

                                               Data.com
                         Force.com             Site.com              Heroku                              HRMS
                                            Database.com

  Any Social                      trusted, multi-tenant infrastructure
   Network                                                                                             Any System
A Beginner’s Mind - IGNITE
We Run Our Business in the Cloud

  Human Capital                           Customer              Sales &                                Enterprise         Compliance
                         Finance                                                  Development
   Management                              Service             Marketing                             Infrastructure        and Risk


  Performance          Coupa           Service Cloud        Sales Cloud           Salesforce Ideas   Chatter              Audit Controls
  Management           Procurement                                                                                        Management
                                       Customer Portal      Opportunity to        Agile Scrum and    Content
  Time-off Manager     Concur T&E                           Quote                 Bug Tracking                            Patent
                       Manager         Knowledge                                                     IT Help Desk         Applications
  Volunteer Tracking                                        Quote to Cash         R&D Programs
                     Manhattan Lease Answers                                      and Resources      IT Assets
  Recruiting         Management                             Contract Mgmt
  Management                          Twitter for Service                         Quality            Live Ops
                     Ruesch Payment Cloud                   Checkout (e-          Assurance Test
  Kelly Contingent   Services                               commerce)             Automation         Google Docs
  Worker Outsourcing                  SLA &
                     Oracle eBusiness Entitlements          Conference &                             Omniture Web
  Workday HCM        Suite Financials                       Event Mgmnt                              Analytics
                                      Appirio Services
  Salary.com Salary Sabrix for Tax    Management            Google AdWords                           Business Objects
  Manager
                     Hyperion         Plateau Learning      Click to Dial (CTI)                      OpenCms Web
  ADP payroll        Financial        Management                                                     CMS
                     Planning                               Xactly Sales
                                                            Comp                                     Ping Identity Mgmt

                                                            Skipjack Payment                         Microsoft Exchange
Legend                                                      Processing
 Salesforce.com products                                                                             Oracle Process
 Built on Force.com                                         Comergent                                Manager
 SAAS/PAAS Products                                         Configurator
 On Premise Applications                                                                             Cisco Call Manager
Facebook’s Use of Salesforce                                                                     Sales Cloud                  Force.com

                                                                                                 Service Cloud                heroku


  Sales                                        Marketing                                            Facebus
                                                                                                                                HR
                                               Landing
                                                Pages             Comp      Offer
                                                                  Admin    Review
                                                                                                                     Campus
                                                                                                                      Maps
                  Ad Sales &                                          JobScience                 Workd
                                                  S2S
 Campaigns          Deals                                                                                                      Rypp
                                                Partners                                          ay
                                                                                                                iPad
                                                                                         HR Svc              Interview          le
                                                                                          Desk                  App

                                                            Nexus -
  TechOps                                                  Microstrate                                                    Finance
                  Inventory       Repair                                                             Ariba
                 Management      Ticketing                     gy                      Vertex


                                                                                                   Omega
                                                                                                      (Oracle
                                                                                Varicent          eBusiness Suite)
                          Data Center
     Mobile                  Site
   Datacenter
     Maps
                           Tracking                                                                                    PLM
                                                                                         Concur
                                                                                                      Hyperion


   Public       M&A       Risk          User                        Identity           Data
                                                                                    Integratio
                                                                                                                               G&A
   Policy                 Ops           Ops                          Mgmt
                                                                                        n
Agile with Business & Architects in Every SCRUM


                Projects




             Prioritized
              Backlogs



 Self-organized Scrum
                Teams
(EA Member in each SCRUM)




                            Order to Cash   Infrastructure   Recruit to Retire Integration
Enabling Citizen Developers while Retaining Control

Functional Lead     Scrum team      62 CAB
                  recommendation   Approval             Backlog
                                              no

                                                                   Sales Operations
                                    yes
                                                                  IT Admin Resource

                                    Design                        Architect Resource

Change Request
                                      Build
                                                                   Train

                                                   Product
                                                    Owner
                                                                  IT CAB
                                    Test
                                                   approval

                                                                  Deploy
Toyota Friend: Why can’t your car be your friend?

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Enabling the Social Enterprise - Trae Chancellor

  • 1. Enabling The Social Enterprise IT’s Strategic Role Trae Chancellor, V.P. Global Enterprise Strategy Twitter @traellor
  • 2. Social Enterprise Architecture do.com sites portals communities native HTML5 Chatter Finance Social Customer Sales Profile Desk.com APIs / integration Service Custom Apps radian6 Marketing AppExchange ERP Rypple Remedyforce Data.com Force.com Site.com Heroku HRMS Database.com Any Social trusted, multi-tenant infrastructure Network Any System
  • 4. We Run Our Business in the Cloud Human Capital Customer Sales & Enterprise Compliance Finance Development Management Service Marketing Infrastructure and Risk Performance Coupa Service Cloud Sales Cloud Salesforce Ideas Chatter Audit Controls Management Procurement Management Customer Portal Opportunity to Agile Scrum and Content Time-off Manager Concur T&E Quote Bug Tracking Patent Manager Knowledge IT Help Desk Applications Volunteer Tracking Quote to Cash R&D Programs Manhattan Lease Answers and Resources IT Assets Recruiting Management Contract Mgmt Management Twitter for Service Quality Live Ops Ruesch Payment Cloud Checkout (e- Assurance Test Kelly Contingent Services commerce) Automation Google Docs Worker Outsourcing SLA & Oracle eBusiness Entitlements Conference & Omniture Web Workday HCM Suite Financials Event Mgmnt Analytics Appirio Services Salary.com Salary Sabrix for Tax Management Google AdWords Business Objects Manager Hyperion Plateau Learning Click to Dial (CTI) OpenCms Web ADP payroll Financial Management CMS Planning Xactly Sales Comp Ping Identity Mgmt Skipjack Payment Microsoft Exchange Legend Processing Salesforce.com products Oracle Process Built on Force.com Comergent Manager SAAS/PAAS Products Configurator On Premise Applications Cisco Call Manager
  • 5. Facebook’s Use of Salesforce Sales Cloud Force.com Service Cloud heroku Sales Marketing Facebus HR Landing Pages Comp Offer Admin Review Campus Maps Ad Sales & JobScience Workd S2S Campaigns Deals Rypp Partners ay iPad HR Svc Interview le Desk App Nexus - TechOps Microstrate Finance Inventory Repair Ariba Management Ticketing gy Vertex Omega (Oracle Varicent eBusiness Suite) Data Center Mobile Site Datacenter Maps Tracking PLM Concur Hyperion Public M&A Risk User Identity Data Integratio G&A Policy Ops Ops Mgmt n
  • 6. Agile with Business & Architects in Every SCRUM Projects Prioritized Backlogs Self-organized Scrum Teams (EA Member in each SCRUM) Order to Cash Infrastructure Recruit to Retire Integration
  • 7. Enabling Citizen Developers while Retaining Control Functional Lead Scrum team 62 CAB recommendation Approval Backlog no Sales Operations yes IT Admin Resource Design Architect Resource Change Request Build Train Product Owner IT CAB Test approval Deploy
  • 8. Toyota Friend: Why can’t your car be your friend?