Social Media Manager, Mary Cate Duffy, just got back from a trip to San Francisco to learn more about marketing and innovation. She created a presentation to share what she learned.

1. Inman Connect
My time in San Fran

2. Things I Learned
• Marketing Best Practices (Mainly
Digital)
• Cool Apps
• Strategy
• Real Estate is Boring

3. Slowing down is actually the
same as STOPPING
innovation. Keep learning new
skills.

4. The best open rate for emails
is at 7am on Saturday
mornings.

5. Need a good calendar app?
Tempo Ai is one of the best

6. Refresh is the perfect app for
networking. Great for realtors
and marketers 

7. Digital isn’t going away.

8. The Right Medium
• The medium is the message
• Co-evolve the medium and its message
and the product and its context
• Experiment to find new mediums
• Think about how to get your innovative
product out to your customers in
innovative ways.

9. Uberfication means bridging
the gap between consumer
and product

10. Social Media
• When social media is no longer a shiny
object how does it actually MATTER to
your business?
• Make an impact on your business with
social media
• You CAN source leads on social media.
Super valuable content + landing pages
= conversions

11. Find Your Niche
• Social accounts need a mission. Who
are your people.
• What are you sharing? Does it serve
that audience? Does it serve that
mission?
• Every social account should have a
mission, and then sharing content is
easy.

12. CONTENT IS KING
• Blend content with lifestyle information
AND your information
• Show what you know AND your
community
• People want to know EVERYTHING
• People want hyperlocal information

13. Cont.
• Everything is connected
• People want control
• Create the BEST consumer experience
you can
• Actively create the context for your
consumers to understand how your idea
fits into their lives

14. ….
• Content marketing helps a company
stay TOP OF MIND, so when the
consumer is ready to buy, they turn to
you without being forced
• People want to see THEMSELVES in
YOUR work. NOT YOU
• Build trust, credibility, & goodwill
client | presentation

15. And Some More
• Solve people’s problems. Don’t just
solve for their happiness, solve for their
success
• Your marketing materials should be
what people would pay you for
• What marketing content will your
customers THANK you for?
• Be USEFUL in every update

16. Helpful is the new viral

17. If you have a good enough
piece of content, THAT
becomes the influencer

18. Social Influencers
• Influence (is) PROVIDE attention and value
to others
• Be generous. The more you give, the more
you get.
• Build relationships
• Take some time to help the influencer first
• Show people you are promoting THEIR stuff
• If you are mentioned anywhere- reciprocate!
• Influence has completely inverted with social
media. Provide value to others. Shine
attention to others

19. Remarkable is the new
“business as usual”

20. Listen, Learn, Care, Serve

21. Your Followers
• Everything is about the audience
• Are you attracting the right following?
• You need people who love how much you
helped them
• Know how these people are thinking about
your industry. That drives every decision
about what to share
• TREAT THE FOLLOWERS YOU HAVE
AMAZINGLY

22. In marketing, you want to
have as much information as
possible. A lack of information
slows down marketing.

23. Analytics
• Provide context to your data=
knowledge
• Pulling analytics is a great way to
enhance your consumer experience
• Don’t just look at vanity metrics
(impressions & reach). Measure what
you are actually trying to accomplish
(leads & conversions)

24. Something happens when
traditional thinking stops and
innovative thinking takes over,
change.

25. Consumer Experience
• It STARTS with the consumer
• Mobile is causing a major shift in the
consumer experience
• User experience creates business
opportunities
• Create true synergy with the
consumer…make it WE centric not ME
• Customer’s expect “frictionless”
transactions

26. Focus.
• Are you trying “every” possible tactic on
FB to generate leads? Knock it off and
get focused
• If you are in doubt, don’t do it.
• We are constantly obsessed with the
next “big” thing. Focus on where you
are.
• Don’t fear technology
• When you are starving, everything looks
good.

27. The Brand.
• What fuels your brand?
• Do you trust them?
• Are they excellent at what they do?
• Do they care about me?
• As the world gets smaller, branding is more
important than ever.
• People buy from people
• Brands are made up of people. The people are the
entire point.

28. “We partnerwith people that
we feel are brand right for us”

29. Change people’s hearts,
minds, and actions.
Enchantment.
-Guy Kawasaki

30. Enchantment
• Always default to yes. How can I help you?
• The eyes are the key to a great smile. (No
more botox)
• Become a baker, not an eater.
• Baker’s do not see other people’s gains as
their loss
• Accept others for what they are
• Enchant ALL of the influencers
• If all else fails, get on your knees

31. Canva is amazing.
For all of the “amateur” graphic
designers of course

32. See?

33. You aren’t in competition with
your competition, you are in
competition with your
customer’s “online time”