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design thinking for business innovation Florence rigneau

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design thinking for business innovation in uncertain times

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design thinking Creativity thinking applied to business context Florence rigneau 2013
How to be innovative in business in uncertainty? Try to think and work like a designer! With a process of innovation open and collaborative Be prepared to unexpected learning and discovery Florence rigneau 2013
What’s your problem? … a mystery? or a puzzle? Florence rigneau 2013
The problem « puzzle type » • The environment is known and stable • The future is predictable • We can agree on the problem definition and the solution • We’ve got reliable data to analyse Then, use classic problem solving approaches Florence rigneau 2013
The problem « mystery type » • • • • The problem human centered Many unknowns. Past data doesn’t help. High level of uncertainty No clear sources of analogous data Design thinking approach Florence rigneau 2013
Design thinking process Ideation Empathize Define Prototype Test Florence rigneau 2013
EMPATHY Florence rigneau 2013
Who are your users? Empathize What are user’s experiences with the product or services? Florence rigneau 2013
DEFINE Florence rigneau 2013
What do we want to improve? Define What really matters to the user? Florence rigneau 2013
IDEATION Florence rigneau 2013
Ideas generation How to … ? Ideation Florence rigneau 2013
PROTOTYPE Florence rigneau 2013
Create physically the solutions Prototype Florence rigneau 2013
TEST Florence rigneau 2013
What works? Get the user involved Test Florence rigneau 2013
Design thinking process Ideation Empathize Define Prototype Iterative and non-linear process Test Florence rigneau 2013
Thinking modes engineer business designer reasoning deductive inductive knowledge analysis experience process planning doing decision logic emotional insightsexperience Source: Jeanne Liedtka Florence rigneau 2013
Florence rigneau 2013
Why? Florence rigneau 2013
Ready for a mindset and culture change? • Contact: Florence Rigneau • admin@florencerigneau.com • • Florence Rigneau http://www.flickr.com/photos/florencerigneau/ Florence rigneau 2013
Merci aux étudiants de l’ESC Dijon de la Semaine de l’Entreprenariat 2014 Florence rigneau 2014

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