Rio Info 2013 Seminário Tecnologia da Informação & Recursos Humanos 17 de setembro - 14h às 18h Inovação e equipes geograficamente distribuídas Palestrante: Maíra Gatti

1. © 2013 IBM Corporation
Challenges on Corporate
Disruption Innovation
Maíra Gatti - IBM Research – Brazil
mairacg@br.ibm.com
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2. © 2013 IBM Corporation
Remote working… ?
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3. © 2013 IBM Corporation
How do distributed teams interact
with each other…?
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Meetings…

4. © 2013 IBM Corporation4
Collaboration & Social Networks…
How do distributed teams interact
with each other…?

5. © 2013 IBM Corporation
Disruption Innovation
Types of Innovation
– Sustaining
§ It does not affect existing
markets.
– Evolutionary
§ It improves a product in an
existing market in ways that
customers are expecting.
– Revolutionary
(discontinuous, radical)
§ It is unexpected, but
nevertheless does not affect
existing markets.
(e.g., the automobile)
– Disruptive
§ An innovation that creates a
new market by applying a
different set of values, which
ultimately (and
unexpectedly) overtakes an
existing market.
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6. © 2013 IBM Corporation6
“We created an industry.
We didn’t just designed a computer.
We created an industy.” (Patty McHugh)

7. © 2013 IBM Corporation7
DeepQA Application (Java/C++)
SUSE Linux Enterprise Server 11
Apace Hadoop + Apache UIMA
Watson Infrastructure
• 90 Power 750 Servers
• Each Server 3.5GHz POWER7 8 Core Processor with 4
threads/core
• Total: 2880 POWER7 Cores with 16TB RAM
• Processing speed: 500Gb/sec; 80 TeraFLOPS
• 94th on Top 500 Supercomputers
• Note: This hardware is for Jeopardy. Any other application of
Watson will require appropriate sizing and optimization for
purpose.

8. © 2013 IBM Corporation8
DeepQA Application (Java/C++)
SUSE Linux Enterprise Server 11
Apace Hadoop + Apache UIMA
Watson Infrastructure
• 90 Power 750 Servers
• Each Server 3.5GHz POWER7 8 Core Processor with 4
threads/core
• Total: 2880 POWER7 Cores with 16TB RAM
• Processing speed: 500Gb/sec; 80 TeraFLOPS
• 94th on Top 500 Supercomputers
• Note: This hardware is for Jeopardy. Any other application of
Watson will require appropriate sizing and optimization for
purpose.

9. © 2013 IBM Corporation
Issues on Remote Working / Distributed Teams
§ Communication style
§ Expectations and establishing common ground
§ Performance control
§ Interdependence
– Lacks share of information -> less creativity
§ Communication patterns
– Remote working ≈ Closed door offices
– Social interactions
– Lack of social communication is associated with lower trust
and cohesion
§ High volume of messages can lead to confusion
§ Need skilled managers
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10. © 2013 IBM Corporation
Social Business and Online Social Interactions
§ Behavioral science
– Workers profiles
§ Data Analytics
– Insights
– Make the employee
smarter
§ Social Analytics
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15. © 2013 IBM Corporation
Challenges on Corporate Disruption Innovation
§ Balance onsite and remote working
§ Interdisciplinary areas
§ Integrate social business technologies
– Changes on people behavior
– Software integration
§ Smart awareness
§ Privacy concerns
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16. © 2013 IBM Corporation
Thank you
Challenges on Corporate
Disruption Innovation
Maíra Gatti - IBM Research – Brazil
mairacg@br.ibm.com
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