The Rhino Linings network consists of more than 2,000 applicators and contractors in more than 80 countries around the world. With over 500 independently owned and operated U.S. and Canadian retail locations, Rhino Linings recognized the need to have a strong local and mobile web presence to increase ease of access to retail businesses and reduce the risk of missed conversions. Utilizing Rio SEO’s Local Search Solutions, Rhino Linings was quickly able to get all of its applicators’ locations found online, and enabled it to automate, analyze and support this ongoing process.

1. Rhino Linings Gets Found by Local
and Mobile Searchers
Rhino Linings is the Strong Leader in Spray-On Truck Bed Liners
Since the company’s inception in 1988, Rhino Linings Corporation has set the standard in the
protective coatings industry. As the brand name leader in spray-on truck bed liners, consumers
have come to know and trust Rhino Linings® product quality, strength and durability.
The Rhino Linings network consists of more than 2,000 applicators and contractors in more
than 80 countries around the world. With over 500 independently owned and operated U.S.
and Canadian retail locations, Rhino Linings recognized the need to have a strong local and
mobile web presence to increase ease of access to retail businesses and reduce the risk of
missed conversions.
The Challenge being found locally online, but applicators who had left
If a business has multiple stores, branch offices, applicators, the Rhino Linings network were still able to use the Rhino®
and/or a local presence, but lacks local web and mobile brand name and contact information to get leads from
coverage on the Internet, it can be missing out on new listings that remained in search engine results long after an
customers every day. Local business listings with reviews, applicator left the network.
directions, photos, etc., are now displayed on top of
organic search results, making it more important than ever With the help of software partner Rio SEO, Rhino Linings
to be found through local search on all the major search agreed that the company would have much better results
engines. by managing all of its independently owned and operated
retail locations local and mobile data from one central
When Rhino Linings approached Rio SEO to help improve location. This would enable all of the locations to have
its local and mobile web search results, it had limited local a unified look and feel and give Rhino Linings one central
visibility on the search engines for the key term “truck bed interface to upload, store, display and update all the data
liner” for its 500+ U.S. and Canadian locations. As the for each applicator.
leading manufacturer and applicator of spray-on truck
bed liners this was a huge hurdle in driving business.
The Solution
The Rhino Linings retail businesses had originally been Utilizing Rio SEO’s Local Search Solutions, Rhino Linings
in charge of their locations’ local and mobile SEO, and was quickly able to get all of its applicators’ locations found
understandably had very little knowledge or expertise in online, and enabled it to automate, analyze and support
SEO, yielding in poor results. Rhino Linings applicators this ongoing process. Rio SEO’s Local Search Solutions
were not only losing out on potential customers by not use five key local SEO modules to deliver multi-location

2. businesses maximum local search exposure on both the The Results
web and mobile web. Rio SEO’s Local Search Solutions
Shortly after Rio SEO’s Local Search Solutions were
are unique in providing the most comprehensive service
implemented Rhino Linings saw a dramatic increase in
that covers all aspects of local search position, allowing
local and mobile search traffic to its website and local
Rhino Linings to manage all the elements on one platform.
landing pages. The Rio SEO team provided Rhino Linings
with monthly reporting of key performance indicators (KPIs)
In less than three months from the launch of the program,
rolled up and down to the applicator level to show value to
Rio SEO’s five modules allowed Rhino Linings to solve
both management and the individual retail locations.
its problem of not being found in local search in an
extraordinarily short period time.
• 00% location page-one coverage for searches with
1
local intent looking for their products
Rio SEO’s Rio SEO Local Search Optimizer™ automated
• 36% average monthly year-over-year increase in
2
platform automatically integrated best practice local SEO
mobile traffic
elements into Rhino Linings® store location applicator
• 5% average monthly year-over-year increase in organic
5
landing pages.
search traffic
• 5% of unique visitor deliveries to Rhino Linings local
5
The Rio SEO Location Finder™ module built and optimized
retail landing pages converted to a phone call
each of the Rhino Linings local landing pages for each
• pplicators received an average of 12 new leads per
A
applicator location, while enabling them to add local
month, with applicators in the largest markets getting 62
conversion tools to be found easier by online searchers.
– 164 new leads per month
The Rio SEO Mobile Location Finder™ allowed Rhino
Linings to optimize these same pages and conversion
Rio SEO and Rhino Linings saw impressive results in a
tools on the mobile web as well. Both the web and mobile
very short amount of time, and the rankings have endured
web versions of Rhino Linings local landing pages were
and continue to improve over time. Six months post-
optimized for the targeted key word phrase “truck bed
implementation, Rhino Linings appeared in ALL first page
liners”.
organic results for the term “truck bed liner” in 100% of all
searches with no local results. Those first page results had
Rio SEO Local Map Optimizer™ enabled Rhino Linings
one, to as many as 10 listings - and an overall average of
to have direct MAP management, optimizing its local
5 listings per location. Utilizing Rio SEO’s Local Search
business listings on Google Places, Google+ Local, Yahoo
Solutions, Rhino Linings has achieved a strong local and
Local and Bing Maps. The solution automated its local map
mobile web presence that continues to support Rhino
rankings for all its retail location listings on the three major
Linings® retail businesses nationwide.
U.S. search engines, replacing a very time consuming and
disorganized task that was previously tackled by the Rhino
Linings® retail businesses. About Rhino Linings
The Rio SEO IYP Optimizer™ allowed Rhino Linings Since the company’s inception in 1988, the mission of
individual retail location pages to integrate with the Internet Rhino Linings Corporation (“Rhino”) has been to develop
Yellow Pages. The technology manages its local business top-quality proprietary, high performance polymers based
listings and local link building by distributing optimized, on polyurethane, polyurea and epoxy formulations. Rhino
consistent local business data and increase search engine takes pride in developing protective coatings products
page rank, while building relevant back-links through the that time and again dominate the spray on lining market
Internet Yellow Pages and business directories. for industrial, commercial and retail applications. As a
result of this success, Rhino has formed several strategic
Finally, Rhino Linings worked with Rio SEO to create a business units including, Rhino Vehicle Protection, Rhino
corporate controlled, centralized call center, with call Industrial, Rhino Military, Rhino Epoxy and Rhino Concrete
tracking for easy addition and deletion of phone numbers Solutions.
of both new and old retail locations. This helped to
remedy the problem of being found by local searchers
as well as former applicators continuing to get leads from
listings that persisted in the search engine results after said
applicators had left the network.
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