Email Marketing & Social Media
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The City of Riverside's Office of Economic Development marketing team, Stephanie Harvey and Kaitlin Bilhartz, discusses the ins and outs of social media.
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- Make your life easier by:
- New subscriber behavior Higher Open and CTR Rate Likely to leave very soon
- Test – subject lines, content placement, send days, send times, etc. Almost 80% of people check email on mobile
- Links – repeat throughout your email
- Request for Purchase Email #1 Important Dates, Downtown lifestyle, Contact Info and link to RFP Email #2 Downtown is Ripe for Investment – talks about why Riverside and our business first program. Point person assigned to your project and help along the way. Email #3 Urban lofts coming to downtown, development committee approves redevelopment of Slater Building in Downtown. Reminder of RFP link and due date.
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