http://robcubbon.com Because it’s a new industry and because of the freedoms, web designing has unique challenges. And one of these challenges is to decide when the client is right and when the client is wrong.

1. How To
Change The
Client’s Mind

2. How To Change The Client’s Mind
Vertical menus
“Nowadays people expect to find a horizontal menu across the top of the website
header. Doing something else is likely to result in higher bounce rates, less pages
per visit and less conversions.”
Too many items in navigation
“Seven is the magic number when it comes to short term memory. Remember
you’re competing against all the distractions of the modern day. It’s great to keep
things simple.”

3. “Use this color, my wife/son/aunt likes it”
“That color won’t show up against the background and will make it hard for the
visitors to differentiate and therefore this would make the website harder to use.”
Background music
“Background music, to me, seems unprofessional. Streaming music can cause
the website to load slowly which is bad for visitors and looked on unkindly by
Google. The antidote to this is to loop a shorter music sample but this gets
repetitive and is annoying for the visitor. You want visitors staying on your site
for hours not a few seconds.”
“Plus there’s a problem with people already listening to music before visiting
your site as well as people visiting your site from public places where they won’t
appreciate the sound.”

4. Flash intros
“You want your visitors to perform a desired action on your site (typically, leave
their email address, buy a product, contact you, etc.) You should do everything
you can to remove barriers from the path towards this and facilitate this desired
action. A flash intro or splash page is one more barrier. We should work towards
removing these barriers not putting them up.”