We wrote a book that you’re definitely going to want to read. Seriously, it gives businesses everything they need to know about digital marketing. No, really, it’s called Digital Minds: 12 Things Every Business Needs to Know About Digital Marketing. Each chapter covers a different digital marketing tactic and is written by an expert (or ninja, or wizard) on the particular topic. It’s the perfect resource for people and businesses who want to delve into digital marketing.

1. Digital Minds
12 Things Every Business Needs to Know
About Digital Marketing

2. You're Going To Want To Read Our Book
We wrote a book that you’re definitely
going to want to read. It gives
businesses everything they need to
know about digital marketing. Each
chapter covers a different digital
marketing tactic and is written by an
expert on the particular topic. It’s the
perfect resource for people and
businesses who want to delve into
digital marketing.
So here is a teaser from our experts

3. “I have more than 12 years of extensive experience in
Business Consulting, Digital Marketing and Social
Media.
My clients and partners gave me names such as
"guru", "visionary", "strategic"... But I like to call myself an
"architect" or an "orchestrator" of digital strategies and
marketing methods that are totally unique to each
business.”
Husam Jandal
Chief Digital Marketing Officer, Published Author, International Speaker & Trainer,
Professor of E-Commerce & E-Business

4. The real key to generating a great return on
investment (ROI) with Internet marketing is
using your business goals to develop a
dedicated strategy.
There are four main pillars of digital marketing
emerging as the “Digital Royal Family”
• Content is King
• Digital Advertising is Queen
• Mobile is Prince
• Social is Princess
The Digital Landscape: Framework and Strategy

5. “I’m at my best when helping Executives, Business
Owners and Entrepreneurs understand how to take
advantage of social media technologies to support
their business objectives. My ideal clients are those
who know they need to engage in social media but
struggle to see how to use it in their business.
As a Baby Boomer who is passionate about digital
marketing, I have the unique ability to simplify Internet
Marketing in a logical manner that anyone at any age
can understand.”
Francois Muscat
Digital Marketing Expert & Certified Social Selling Trainer

6. Content marketing has given small
businesses the opportunity to become
publishers of news and content and has
levelled the playing field
When it comes to content marketing a
business needs to focus on its top priorities
• Lead generation
• Brand awareness
Content Marketing is King

7. “As a WSI Digital Marketing Professional I can leverage
the capabilities of the largest digital marketing
organization in the world. WSI has over 1500 offices in
87 countries. WSI has strategic alliances with leading
technology suppliers such as ReachLocal, Google,
IBM, Oracle, Yahoo, SEMPO and more.
WSI has developed emerging web technologies and
marketing techniques that assist me in taking my
clients' internet presences to the next level by building
affordable digital marketing solutions that work.”
Benjamin Smith
Experienced Digital Marketing Professional

8. The positioning of PPC ads is determined by a keyword
bidding process. Google decidfes the quality score of
your ad and determines the placement of your ad
within the listing. What’s more valuable to businesses:
SEO or PPC?
The truth is, it depends on factors like:
• How competitive the keywords that are relevant to
you business are
• The cost of PPC bids for various keywords
• Whether your business is local, regional or national
Read this book to find out more

9. “I am Director of Web Services for my own firm, but I am also
a Training Coach and Certified Mentor who trains and
advises other Internet Consultants around the world on
business strategies, Internet Marketing programs and website
development management.
Before founding Kreative Webworks, Inc. in 1999, I was
Leader of Learning & Development and a manager of
special projects for Honeywell. I hold a Bachelor of Fine Arts
from Long Island University, and a Master of Business
Administration from Keller Graduate School of Management.
I also hold Certificates in Digital Electronics from DeVry
University, Lean Enterprise System Design from the University
of Tennessee, E-Commerce Business Strategies from USC and
advanced Search Engine Optimization from SEMPO.”
Chuck Bankoff
Director of Web Services for Kreative Webworks, Inc.

10. The problem is most websites are so ill conceived and
poorly constructed that they’re little more than
monuments to their owners. People do not read on the
Internet, they scan.
What is a Landing Page?
Landing pages are where visitors arrive after clicking on
an email link, search engine result, a banner ad, PPC ad
or following an offline advertisement.
Read the book to find out which landing page could
save your business

11. “I help to take your business to the next level by leveraging
your website with Digital Marketing solutions that maximize
your marketing dollars and achieve a real return on your
investment. At WSI M3 Digital Marketing, our digital agency
knows getting traffic to your website is only one piece of the
puzzle. Success truly lays in the ability to convert that traffic
into sales which is what we do best.
TechDogs is a Distributed Marketing Solutions provider for
franchisors and other distributed organizations. The TechDogs
platform was designed with one primary focus: to eliminate
the challenges franchisors and distributed organizations face
when attempting to streamline their many disconnected
markets into one cohesive brand image. Our innovative, Hub
and Spoke format does just that. TechDogs delivers centrally
controlled web and eCommerce sites that seamlessly
manage an unlimited number of businesses and online
stores”
Darryl Chenoweth
Managing Partner & President at WSI M3 Digital Marketing and TechDogs Digital
Marketing & eCommerce Solutions

12. Outside of communication (email and instant
messaging) and some eCommerce, there are
three typical online behaviours
• Search
• Surf
• Social
How display fits into the digital marketing
system
Online display ads are targeted, so they’re
much better at capturing the attention of
searchers who are more likely to convert.
Display Advertising: What You’re Missing

13. “My focus is on helping companies find the strategy that
best fits their needs and budget and then establishing goals
for each marketing campaign; in essence giving business
perspective to complex intangible ideas such as internet
marketing.
My true passion is content writing followed closely by my
desire to get people to the top of the search results for their
product or service - what our customers call "search engine
optimization". In order to be good at this and to maintain a
competitive edge, I am also certified in related areas such
as paid search marketing through Google's AdWords
program as well as Social Selling Mastery through WSI.”
Andre Savoie
Helping businesses generate leads from their websites, internet marketing & social media
activities.

14. The reality is that search marketing is becoming a
more significant driver of business and market
share expansion than it ever has been in the past.
But as with most things, the difference between the
“black-hat” techniques that expose companies to
the wrath of Google , and the Google endorsed
methods are not simple to understand on the
surface. Follow these four rules in SEO
1. You can’t beat the system
2. Value-based content marketing never goes out
of style
3. Foundational SEO is more important than ever
4. The rules will change!
The Power of Adaptive SEO

15. “I live and breath Social Technology, Social Media & Mobile
Marketing and Reputation Management. I will show you how
to use them to improve many areas of your bottom line, not
just Marketing!
I show you how to enhance and protect your reputation,
whilst generating increased sales, reduced costs and
improved customer acquisition and retention.”
Recognised as an expert in reputation management, digital
and mobile marketing, Rob is a professional speaker both in
the U.S. and across Europe. In addition to consultation
services, including the “12 step process to achieve Social
Proficiency” programme, Rob also coaches, trains and
provides implementation services to help business owners,
organisational leaders and their teams including the
‘Social Selling Mastery Certification Programme’.
Rob Thomas
Chief Digital Officer & MD @ WSI-eMarketing | Social Selling & Reputation Management
Expert

16. “Tracy has been trained in Internet Marketing, with
additional training at Google in London and has also
achieved her Advanced Internet Marketing Certification.
Tracy is a member of SEMPO (Search Engine Marketing
Professional Organisation) and Tracy also speaks about
Internet and Digital marketing to large corporations around
the world at their International Conferences.
Tracy excels in her Search Engine Optimisation and Social
Media skills and has a huge understanding of website
analytics and Google Pay per Click and passed her Initial
Google Training in 2008.”
Tracy Spence
Conversion Architecture Specialist at M3 Social Mindz UK Ltd as Sales & Marketing
Director

17. Many businesses want to deny it, but social media
is positioning itself at the core of digital marketing.
Despite the plethora of social platforms that seems
to grow every few months, there are four main
platforms that offer businesses a unique set of
opportunities
Social Media Shakedown
• Facebook
• Twitter
• LinkedIn
• Google+

18. “Let's cut right to the chase. I've been in the SEO game since
Netscape Navigator was relevant! Penguins and Pandas
don't scare me. (I'm not talking about the cute furry
animals...I'm referring to the Google algorithm updates) I've
had the pleasure of creating and executing digital
marketing strategies for companies like Weston's Bakeries,
WONDER bread, Sunsweet, Napoleon® Grills and Corona to
name a few.
To date I have conducted hundreds of digital marketing
seminars, workshops, webinars and public speaking events
around the globe to thousands of businesses and groups
such as the Retail Council of Canada , Florida Tourism (Visit
Florida), Canadian Franchise Association, Rogers TV, and WSI
Corporate.”
Baltej Gill
Digital Marketing Specialist: SEO Expert, Social Media Speaker, Internet Marketing
Consultant, Analytics

19. Videos can be used in multiple ways. They can be used to
showcase your products and services, help customers make a
buying decision, improve your search engine ranking, and
build brand affinity.
In fact, a video makes it 53 times more likely that you’ll get a
front page Google result.
Why is it so important for us to pay attention to YouTube?
• YouTube receives more than 1 billion unique users each
month
• Over 4 billon hours of video are watched each month
• YouTube is localized in 53 countries and across 61 languages
• YouTube is the 2nd largest search engine
Video Marketing: Don’t Blink or You’ll Miss It

20. “I manage the Marketing Communications team at WSI's
corporate head office. I manage the ongoing development
of marketing strategies, programs and collateral utilized by
our franchisees, overseeing the creation of corporate
communication strategies, including newsletters, articles,
whitepapers, press releases, videos.
I also assist in the coordination of our corporate strategic
partner alliances with associations, managing all marketing
related systems including our internal Brand Marketing
System.”
Cheryl Baldwin
Director of Marketing Communications at WSI

21. One of the best ways to generate new leads and
nurture existing ones is by implementing a carefully
planned and engaging email marketing strategy.
But email marketing is more than just sending a
mass message to the people on your contact list. It
is a type of drip marketing technique and is best
described as a direct marketing strategy that
involves scheduling
Read this book to find out more about 5 ways to
build your email database and tips for increasing
email marketing conversions.
Email Marketing: A Constant Drip

22. “Doug has been involved in the internet service and consulting
industry since 1997 and has enjoyed the opportunity to share his
knowledge and strategies with thousands of companies all over the
world. Doug believes that there are a number of approaches that a
company can consider when developing an on-line strategy,
however you always need to start with the end user in mind and
know how to interact with them while maintaining best practices.
Marketing was something that companies pushed out to people
and or companies but in the new world prospects ask for information
when they want it, we call that “marketing on demand” and/or
“information on demand".
Based out of Kitchener Ontario, Doug has helped 100’s if not 1000’s
of businesses succeed on the internet and hopes he can share some
of his experiences and expertise in helping you.”
Doug Schust
President at WSI WORLD

23. Responsive design allows your web content to
dynamically respond to the platform or device that
is requesting that information.
Responsive web design is vital to most businesses
going forward, even for those who have built a
mobile version of their website.
Elements of Responsive Web Design
• Devices
• Design
• Development
• Upgrades
• Retina Display
Responsive Web Design: The Future

24. “I enjoyed working on strategic technology initiatives and trying to
think "outside of the box". Towards the end of my "banking days", I
started getting excited about where the Internet was headed and
decided there just wasn't enough time in the day to keep my day
job and focus on my passion. It's this passion for the Internet and the
evolution of digital marketing that I can bring to your organization,
but it may be from a different angle than what you would expect.
Before we even start talking about "techie stuff", we'll first discuss
your overall strategic objectives and what your goals are. I believe
this discovery process is important for several reasons, but most
importantly if you are going to use the Internet as a strategic tool, it
needs to be aligned with your business strategy. Sounds like
elementary school logic, but I'm amazed at how often this is not the
case. Together, we'll separate the "what could we do" from the
"what should we do.”
Eric Cook
Digital Marketing Strategist, WSI Internet Consulting

25. As business owners, it’s important to understand
every new marketing opportunity that can help us
engage and interact with our customers in the new
form-factor.
As consumer behaviour continues to change, we
are now in the midst of the “third screen evolution”.
We’re even using mobile devices while shopping,
according to Google 44% of consumers use their
smartphones while shopping.
Mobile Marketing: On the Move

26. “Prior to setting up the WSI E-Services offices in Antwerp,
Belgium, Miko held managerial and directorial positions at
High-Tech and financial services companies. In addition to
his MBA with expertise in Marketing and Information Systems,
Miko has to his credit Internet Marketing training and
certification from WSI as an internet marketing and SEO
specialist. He is also a member of the Search Engine
Marketing Professional Organization (SEMPO). ”
Miko Kershberg
Internet Marketing Expert, Analytics, Conversion, SEO, PPC, Social Media, Web Design

27. Not analysing your digital marketing data is very
much like not looking at your financial reports. You
simply can’t neglect the data – it could be costing
you money.
You need to make sure that the data you’re
collecting has the following three attributes.
• Proper Quality
• Accuracy
• Relevancy
Find out how getting this right can save you money
through this book.
Don’t Forget About Measurement

28. Get in touch for your copy
Digital Minds: 12 Things Every Business Needs to Know
About Digital Marketing is now available through all
major retailers!
Call us now on 01454 261111 to get yours today