2. About us
Full service internet agency
strategy, design, development, marketing, training and support
15 FTE
multidisciplinairy teams
Headquarter is based in Boekel
Google certified partner
Proven trackrecord (Bedrijventekoop.nl, Stukadoor.nl)
3. Program
Building a website
Preparation
Strategies and types of websites
Webdesign
Persuasion
Basic principles
Development
How to sell your website
Conversions (and conversion optimization)
Search engine marketing
Webanalytics
Helping you along the way
5. Preparation
Most important elements:
Company structure, history and business model
Market(ing) approach
USP’s or UBR’s
Target audience and behavior
Look at your competitors
Targets
Investments (time and money)
26. Webdesign
Current logo, branding, look-and-feel
Post-it sessions (pages, structure, navigation, conversions)
Functionalities
Wireframes or mockups
Interaction and usability
Moodboarding (branchmarking)
Concepting and design
Testing and finetuning
27. Persuasion
Robert Cialdini defined 6 basic principles we all recognize and which
you can implement quite easy:
Reciprocity
Commitment and consistency
Social proof
Authority
Liking
Scarcity
31. Authority
“People will tend to obey authority figures, even if they are asked to
perform objectionable acts”
“We need to do something with social media, because my
competitors are doing it”
“I want those social media sharing buttons on all my pages”
32. Authority
“People will tend to obey authority figures, even if they are asked to
perform objectionable acts”
PLEASE DON’T SAY:
“We need to do something with social media, because my
competitors are doing it”
“I want those social media sharing buttons on all my pages”
33. Authority
“People will tend to obey authority figures, (even if they are asked to
perform objectionable acts)”
THINK BEFORE YOU DO
“Fish were the fish are” (audience)
“What’s my benefit of using those buttons?”
36. And the winner is…
5 rooms left
Last reservation 2
hours ago
Save 49%
Average score based
on 372 reviews
37. And the winner is…
5 rooms lef
Last reservation 2
hours ago
Save 49%
Gimme, gimme, gimme… score based
Average
on 372 reviews
38. Basic principles
Remember color blindness
Offer a clear payoff on your homepage
Make sure the main navigation has a high attention value
Offer direct access to the most important content (call to actions to
killer content)
Use overview pages and breadcrumbs
Open external links in a new window and internal links in the same
window
Do not use more than 7 main navigation items
Never use ‘click here’
Explain why and how a visitor should fill-in a field
Use subheaders for every 1 or 2 paragraphs
Use bullets and numbered lists when possible
39. Development
Customized
Visible (front-end)
HTML, CSS, AJAX, jQuery etc.
Invisible (back-end)
PHP
ASP.net
Java
Etc.
Open source Content Management Systems and templates
Drupal, ModX, Type3, Joomla, Wordpress
42. Conversions
There are over 25 conversions possible, most usable in your situation:
Contact form
Newsletter subscription
Call me back
Information application
Download documentation
Tell-a-friend (share)
Feedback form
Appointment
“Devil is in the detail…”
51. Search engine advertising
Advertise on search terms and phrases
Google’s advertising programme is called AdWords
More possibilities to advertise than only search results
Display advertising (bannering)
Search partners (like Telegraaf)
Pay per click (PPC: CPC = Cost per click)
Pay per mille (PPM: CPM = Cost per mille)
Pay per action (PPA: CPA = Cost per action)
52. Search engine optimization
Optimize website content to achieve a higher ranking in search results:
Content on your webpages (text, html, images, links, pdf)
Indexation of your pages (friendly, clean, fast)
Popularity of your pages (number and value of links, shares)
54. Webanalytics
Web analytics is the measurement,
collection, analysis and reporting of internet
data for purposes of understanding and
optimizing web usage.