This is what I discussed with the publishing house Abril. Not quite out of date!

4. • Who are the consumers?
• Young consumers interested in new ways of
getting shows delivered to them.
• Where do they want to consume their media?

6. TRANSMEDIA TRENDS

7. TRANSMEDIA TRENDS

8. TRANSMEDIA TRENDS

9. TRANSMEDIA TRENDS

10. TRANSMEDIA TRENDS

11. TRANSMEDIA TRENDS

12. DOES THIS MEAN THE END
OF STORYTELLING
AS WE KNOW IT?

13. No.

14. • What’s selling now?
• Short form content that can be repurposed as
• FILMS/International DVDs
• TV shows
• And long form TV shows that can be
repurposed…as long form TV shows.

15. • Also, TIMELY content.
• Something you can conceive, shoot, and edit
in one day.

17. BUT EVERY TIME YOU THINK YOU KNOW THE
RULES…
THEY CHANGE
YOUTUBE was sure it was all about 2 to 3 minute
videos, about dramatic squirrels or a cute cat
or some dude ranting in his robe.
Then along comes a 30 minute expensively
shot and produced polemic about child
soldiers in Africa, and…

18. 100 MILLION VIEWS IN LESS THAN A WEEK.
So much for the rules.

19. TRANSMEDIA TRENDS
• It used to be AUTHORITY told the audience how it was…
• Now the audience is a REAL part of the conversation.

20. When a newscaster talks about a story, the link
can be there simultaneously

21. TRANSMEDIA TRENDS
• News can now be fact checked in real time
• The audience can now participate in the story using
twitter, google hangouts, skype, etc.
• References to articles are now available instantly

22. • How can you exploit this brave new world?
• Talent:
Writing, directing, editing, animating, acting, t
hinking.
• Money: But not so much as it used to be.
• Relationships: find the right outlet in the
multiverse of distribution possibilities.

23. • MOST IMPORTANT, MAKE SOMETHING GREAT
• To quote a cheesy American movie, your attitude
MUST always be “if we build it, they will come”.