Presentation by Robert Cole of RockCheetah for Tnooz - Amadeus Mid-year 2011 webinar held online June 29, 2011

1. Social Commerce
Yesterday, Today & Tomorrow
tnooz-Amadeus Mid-year 2011 Webinar

2. Social Commerce – Primordial Swamp
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 2
Image: Elephi Pelephi flickr

3. Social Commerce – Yesterday
(Predictions from December 2010)
• Social
– Telepresence (FaceTime) | Hit on New Phones?
• Location
– Check-ins Growing Rapidly | Going Mainstream?
• Mobile
– NFC Gathering Steam | Maybe in June iPhone 5?
• Commerce
– Groupon | Rapid Expansion + Rampant Cloning
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 3
Image: Katherine H flickr

4. Social Commerce – Today
(Observations from June 2011)
• Social
– Limited Traction for Social Currencies
• Klout Score & Empire Ave Share Price?
• Location
– Geo-tailored Offers Showing Promise
• jetBlue – 10th Anniversary
• Mobile
– Promo-Driven Flash Mobs
• Ocean Properties – Bacardi Girls
• Commerce
– Currently, Most Group Buying Isn’t Social
• Station Casinos – welovelocals
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 4
Image: kagey_b flickr

5. Social Commerce – Tomorrow
(Prophecies beyond July 2011)
• Social
– Social Graph Consolidation
• Facebook Gets Semantic
• Location
– Venue Harmonization
• FourSquare Venues Project
• Mobile
– Near Field Communications
• Payments, Ads & Loyalty Get Personal
• Commerce
– Wallets
• Google Wallet | Apple iWallet are Game Changers
June 29, 2011 tnooz-Amadeus Mid-year 2011 Webinar Robert Cole | RockCheetah - 5
Image: just.Luc - flickr