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- 2. The problem with Japanese consumers - waste •773,500 tonnes of plastic lunchbox cases a year CONVINCE CONSUMERS IN •27 billion sets of disposable JAPAN THAT chopsticks in 2007 UNPACKAGED •30.5 billion plastic shopping GOODS ARE bags a year BETTER THAN PACKAGED GOODS •Unsustainable, unnecessary •In the attempt to make everything easy and practical they’ve overlooked the consequences