37. “We are living on a lonely planet and this is not the way it's
supposed to be. Join our fast-growing global community of
20M+ people and rediscover your neighborhood today”!
45. + 48% OF PEOPLE BETWEEN 15-24 HAVE HAD
SEXUAL EXPERIENCE - UNITED NATIONS
+ 1/3 OF CHINESE UNDER THE AGE OF 26 HAVE
NO PROBLEM WITH AFFAIRS - BEIJING POLL
+ STD RATES ARE CURRENTLY GROWING AT 25%
AMONGST 16-24 & 1,500 ABORTIONS A DAY
FOR WOMEN UNDER THE AGE OF 25 – THE TIMES
46. + HENCE PEOPLE REPURPOSE TECHNOLOGY TO
FIND THEIR ‘SHORTCUT TO FULFILLMENT’
Thoughts!
+ HOWEVER THEIR DESIRE TO EXPERIMENT HAS TO
WORK WITHIN CULTURAL & SOCIAL EXPECTATION
+ EVEN THE CHINESE GOVERNMENT CAN’T
STOP THE POWER OF TEENAGE HORMONES
59. Thoughts!
+ THIS FRAME OF REFERENCE MUST BE
VALIDATED BEFORE PEOPLE WILL ENGAGE
+ ONCE ACCEPTED, PEOPLE HAVE THE CONFIDENCE
TO FULLY PARTICIPATE IN THE NEW CULTURE
+ TO CREATE NEW BEHAVIOUR, YOU HAVE TO
CREATE THE NEW FRAME OF REFERENCE
67. BRANDS THAT PUSH CULTURE, NOT JUST THE CATEGORY, ARE
ALWAYS IN A POSITION OF POWER & COMPETITIVE ADVANTAGE
68.
69. + WHAT HAPPENED IN THE PAST, IS THE PAST
+ PUSH CULTURE, NOT JUST THE CATEGORY
Thoughts!
+ LOOK AT PEERS, NOT JUST INDIVIDUALS
+ DON’T TAKE LOYALTY FOR GRANTED
70. The Things I’ve Learnt! + CHINA KNOWS MORE ABOUT THE WEST
THAN THE WEST KNOWS ABOUT CHINA
+ NOTHING IS AS IT SEEMS & YET EVERY
SINGLE THING MEANS SOMETHING
+ IT’S NOT A CASE OF LOWERING STANDARDS
JUST CHANGING YOUR APPROACH & ATTITUDE
+ IF YOU WANT TO SURVIVE, YOU HAVE TO PLAY
IN THE CULTURAL JUNGLE, NOT IN THE ZOO
+ IT MIGHT DRIVE YOU BONKERS, BUT IT’S BRILLIANT