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QR Codes & Simple
Augmented Reality
in Academic Libraries
Robin M.Ashford, MSLIS – George Fox University –
ACRL NW LighteningTalk - Oct, 2010
The Digital Revolution is Increasingly Mobile
 “Explosive growth of mobile
devices and applications will
drive new services.”- ACRL
News: 2010 top ten trends in
academic libraries
 Smartphone marketing data
 Horizon Report 2010 – One
Year or Less: Mobile
Computing
 Apps, apps, and more apps flickr: garryknight's photostream
What are QR (Quick Response) Codes?
 A QR code is a matrix barcode readable by
smartphones and mobile phones with cameras
 Typically seen as white squares with black
geometric shapes
 Information such as text, url or other data can be
easily encoded using a QR Code generator
 Users point their phones, scan, and are quickly
taken to the encoded data
flickr: mathplourde’s photostream
QR Code Apps – Free, easy, quick
- pick an app, any app…
Note: In most cases any app will work - Unfortunately, there are exceptions
How are they being used in libraries?
Many ways - physical, online & mixed uses
Film trailers Room reservations
Magazines & Journal areas
Art shows & exhibits
GFU Library: Ex. Physical Uses
Online Uses – Research guides, catalogs & more
SDSU Computer Science Research Guide Page
Online Catalog
This one provides the title,
author, floor level and call no.
No writing necessary, it’s
all on the users device and can
be available for future
reference
Educate Users
The “What’s this?” link
under the Bath University
QR code takes users to
this information page
under library services
Print
sign in
library
QR Codes at GFU Library
Mixed use – online and print promotion
QR Code on promotional
flyer and on GFU Library
Website
GFU Mobile Library
Another mixed use QR Code example
LibraryVendors & QR Codes
Promote
flickr: lukask's photostream
Simple Augmented Reality (AR)
What is AR?
AR overlays virtual data/information with
what you see in the real world
 AR is interactive combining the real and virtual,
and can also be displayed in 3D
 The technology functions by enhancing one’s
current perception of reality
 The term “augmented reality” has been around
since the 1990s http://en.wikipedia.org/wiki/Augmented_reality
Augmented Reality APPS
junaio app with wikipedia info Layar app with Google info
Using Augmented Reality Apps
Tag Places – Create
campus & library tours
Use existing information
or create your own story
Augmented Reality
Still early – 2010 Horizon Report: 2-3 years out,
but definite educational potential
Challenges:
 Specific and proprietary apps
 Smart mobile devices must have GPS and compass
 Not widely accessible & knowing when available
 Mainly entertainment and business marketing at this
time
Augmented Reality –
acrossair app showing
nearby tweets
How might we leverage
social media platforms
within augmented reality
for educational purposes?
AR Conclusion – much potential, still early
“Augmented reality installations can be built
to take advantage of existing or low-cost
infrastructure.The use of nearly ubiquitous
devices such as cell phones may permit rapid
experimentation and evolution of
augmented reality applications.”
http://www.educause.edu/ELI/7ThingsYouShouldKnowAboutAugme/156810

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Qr Codes & Simple Augmented Reality in Academic Libraries - Oct. 2010

  • 1. QR Codes & Simple Augmented Reality in Academic Libraries Robin M.Ashford, MSLIS – George Fox University – ACRL NW LighteningTalk - Oct, 2010
  • 2. The Digital Revolution is Increasingly Mobile  “Explosive growth of mobile devices and applications will drive new services.”- ACRL News: 2010 top ten trends in academic libraries  Smartphone marketing data  Horizon Report 2010 – One Year or Less: Mobile Computing  Apps, apps, and more apps flickr: garryknight's photostream
  • 3. What are QR (Quick Response) Codes?  A QR code is a matrix barcode readable by smartphones and mobile phones with cameras  Typically seen as white squares with black geometric shapes  Information such as text, url or other data can be easily encoded using a QR Code generator  Users point their phones, scan, and are quickly taken to the encoded data
  • 5. QR Code Apps – Free, easy, quick - pick an app, any app… Note: In most cases any app will work - Unfortunately, there are exceptions
  • 6. How are they being used in libraries? Many ways - physical, online & mixed uses Film trailers Room reservations Magazines & Journal areas Art shows & exhibits GFU Library: Ex. Physical Uses
  • 7. Online Uses – Research guides, catalogs & more SDSU Computer Science Research Guide Page
  • 8. Online Catalog This one provides the title, author, floor level and call no. No writing necessary, it’s all on the users device and can be available for future reference
  • 9. Educate Users The “What’s this?” link under the Bath University QR code takes users to this information page under library services
  • 11. QR Codes at GFU Library Mixed use – online and print promotion QR Code on promotional flyer and on GFU Library Website GFU Mobile Library
  • 12. Another mixed use QR Code example
  • 15. Simple Augmented Reality (AR) What is AR? AR overlays virtual data/information with what you see in the real world  AR is interactive combining the real and virtual, and can also be displayed in 3D  The technology functions by enhancing one’s current perception of reality  The term “augmented reality” has been around since the 1990s http://en.wikipedia.org/wiki/Augmented_reality
  • 16. Augmented Reality APPS junaio app with wikipedia info Layar app with Google info
  • 17. Using Augmented Reality Apps Tag Places – Create campus & library tours Use existing information or create your own story
  • 18. Augmented Reality Still early – 2010 Horizon Report: 2-3 years out, but definite educational potential Challenges:  Specific and proprietary apps  Smart mobile devices must have GPS and compass  Not widely accessible & knowing when available  Mainly entertainment and business marketing at this time
  • 19. Augmented Reality – acrossair app showing nearby tweets How might we leverage social media platforms within augmented reality for educational purposes?
  • 20. AR Conclusion – much potential, still early “Augmented reality installations can be built to take advantage of existing or low-cost infrastructure.The use of nearly ubiquitous devices such as cell phones may permit rapid experimentation and evolution of augmented reality applications.” http://www.educause.edu/ELI/7ThingsYouShouldKnowAboutAugme/156810