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As of May 2014 
Mission 
To make it easy to do business anywhere 
Vision 
We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years. 
Value 
Customer First 
Teamwork 
Embrace Change 
Passion 
Integrity 
Commitment 
Values 
China's largest online shopping destination 
China’s largest brands and retail platform 
Commerce Ecosystem 
Online group buying marketplace 
Global wholesale platform 
Domestic wholesale platform 
What is Alibaba Group? 
Alibaba Group’s mission is to make it easy to do business anywhere. We operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. We provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem. 
Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. 
Digital Entertainment 
Mobile OS 
Mobile Applications 
Online Travel 
Logistics 
Internet Communications 
Merchant Services 
Cloud computing and data management 
Global consumer marketplace 
Local Services 
Smart TV OS 
Online-to-offline 
Related Company 
Third-party online payment service provider 
Online marketing technology platform 
Subsidiary of an Affiliate 
Logistics information platform operator
Alibaba Group’s major businesses include: 
Taobao Marketplace – China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch 
Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch. In addition, the Mobile Taobao App was the most popular mobile commerce app in China from August 2012 to February 2014 (the most recent month available) in terms of mobile monthly active users, according to iResearch. 
Tmall.com – China's largest third-party platform for brands and retailers 
Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was the largest brands and retail platform in China in terms of gross merchandise volume in 2013. 
Juhuasuan – Most popular online group buying marketplace in China 
Launched in March 2010, Juhuasuan (www.juhuasuan.com) is the most popular online group buying marketpace in China based on monthly active users in 2013, according to iResearch. The platform offers quality products at discounted prices by aggregating demand from numerous consumers. It mainly does this through flash sales which make products available at discounted prices for a limited period of time. 
AliExpress – Popular global consumer marketplace 
Launched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.
Alibaba Cloud Computing – Developer of platforms for cloud computing and data management 
Established in September 2009, Alibaba Cloud Computing (www.aliyun.com) develops highly scalable platforms for cloud computing and data management. It provides a comprehensive suite of cloud computing services to support the participants of Alibaba Group’s online and mobile commerce ecosystem, including sellers, and other third-party customers and businesses. 
Alibaba.com – Leading platform for global wholesale trade 
The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Japan. 
1688.com – Leading online wholesale marketplace in China 
Launched in 1999, 1688.com (www.1688.com) is a leading online wholesale marketplace in China. It serves as a wholesale channel for merchants doing business on Alibaba Group’s retail marketplaces to source products from domestic wholesalers. 
Alimama – Leading online marketing technology platform 
Launched in November 2007, Alimama (www.alimama.com) is an online marketing technology platform that offers sellers on Alibaba Group’s marketplaces online marketing services for both personal computers and mobile devices. Through the Taobao Affiliate Network, Alimama also provides those sellers with such marketing services on third- party websites.
Alipay – Largest third-party online payment service provider in China by total payment volume, according to iResearch 
Launched in December 2004 and operating as a related company of Alibaba Group, Alipay (www.alipay.com) provides a secure, trustworthy and convenient way for individuals and businesses to make and receive payments online and on mobile phones. Alipay offers payment and escrow services for transactions on Alibaba Group’s marketplaces as well as to third parties in China. It is the principal means by which buyers and sellers settle transactions on Taobao Marketplace and Tmall.com. According to iResearch, Alipay is the largest third-party online payment service provider in China by total payment volume. 
We also derive support for our ecosystem from the businesses and services of related and affiliated companies including: 
China Smart Logistics – Operator of a logistics information platform 
China Smart Logistics, or Zhejiang Cainiao Supply Chain Management Co., Ltd., is dedicated to meeting the current and future logistics demands of China’s online and mobile commerce sector. It operates a logistics information platform which provides real-time access to information for both buyers and sellers, as well as information that allows delivery service providers to improve the efficiency and effectiveness of their services. China Smart Logistics is a wholly owned subsidiary of an affiliate of Alibaba Group.

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Alibaba_Group_Corporate_Overview_Eng

  • 1. As of May 2014 Mission To make it easy to do business anywhere Vision We aim to build the future infrastructure of commerce. We envision that our customers will meet, work and live at Alibaba, and that we will be a company that lasts at least 102 years. Value Customer First Teamwork Embrace Change Passion Integrity Commitment Values China's largest online shopping destination China’s largest brands and retail platform Commerce Ecosystem Online group buying marketplace Global wholesale platform Domestic wholesale platform What is Alibaba Group? Alibaba Group’s mission is to make it easy to do business anywhere. We operate leading online and mobile marketplaces in retail and wholesale trade, as well as cloud computing and other services. We provide technology and services to enable consumers, merchants, and other participants to conduct commerce in our ecosystem. Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from Hangzhou, China. Our founders started our company to champion small businesses, in the belief that the Internet would level the playing field by enabling small enterprises to leverage innovation and technology to grow and compete more effectively in the domestic and global economies. Digital Entertainment Mobile OS Mobile Applications Online Travel Logistics Internet Communications Merchant Services Cloud computing and data management Global consumer marketplace Local Services Smart TV OS Online-to-offline Related Company Third-party online payment service provider Online marketing technology platform Subsidiary of an Affiliate Logistics information platform operator
  • 2. Alibaba Group’s major businesses include: Taobao Marketplace – China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch Launched in May 2003, Taobao Marketplace (www.taobao.com) is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. Taobao Marketplace was China's largest online shopping destination in terms of gross merchandise volume in 2013, according to iResearch. In addition, the Mobile Taobao App was the most popular mobile commerce app in China from August 2012 to February 2014 (the most recent month available) in terms of mobile monthly active users, according to iResearch. Tmall.com – China's largest third-party platform for brands and retailers Launched in April 2008, Tmall.com (www.tmall.com) is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise. A large number of international and Chinese brands and retailers have established storefronts on Tmall.com. According to iResearch, Tmall.com was the largest brands and retail platform in China in terms of gross merchandise volume in 2013. Juhuasuan – Most popular online group buying marketplace in China Launched in March 2010, Juhuasuan (www.juhuasuan.com) is the most popular online group buying marketpace in China based on monthly active users in 2013, according to iResearch. The platform offers quality products at discounted prices by aggregating demand from numerous consumers. It mainly does this through flash sales which make products available at discounted prices for a limited period of time. AliExpress – Popular global consumer marketplace Launched in April 2010, AliExpress (www.aliexpress.com) is a global retail marketplace targeted at consumers worldwide, many of them located in Russia, the United States and Brazil. The platform enables consumers from around the world to buy directly from wholesalers and manufacturers in China and have access to a wide variety of products at wholesale prices.
  • 3. Alibaba Cloud Computing – Developer of platforms for cloud computing and data management Established in September 2009, Alibaba Cloud Computing (www.aliyun.com) develops highly scalable platforms for cloud computing and data management. It provides a comprehensive suite of cloud computing services to support the participants of Alibaba Group’s online and mobile commerce ecosystem, including sellers, and other third-party customers and businesses. Alibaba.com – Leading platform for global wholesale trade The first business of Alibaba Group, Alibaba.com (www.alibaba.com) is the leading platform for global wholesale trade serving millions of buyers and suppliers around the world. Through Alibaba.com, small businesses can sell their products to companies in other countries. Sellers on Alibaba.com are typically manufacturers and distributors based in China and other manufacturing countries such as India, Pakistan, the United States and Japan. 1688.com – Leading online wholesale marketplace in China Launched in 1999, 1688.com (www.1688.com) is a leading online wholesale marketplace in China. It serves as a wholesale channel for merchants doing business on Alibaba Group’s retail marketplaces to source products from domestic wholesalers. Alimama – Leading online marketing technology platform Launched in November 2007, Alimama (www.alimama.com) is an online marketing technology platform that offers sellers on Alibaba Group’s marketplaces online marketing services for both personal computers and mobile devices. Through the Taobao Affiliate Network, Alimama also provides those sellers with such marketing services on third- party websites.
  • 4. Alipay – Largest third-party online payment service provider in China by total payment volume, according to iResearch Launched in December 2004 and operating as a related company of Alibaba Group, Alipay (www.alipay.com) provides a secure, trustworthy and convenient way for individuals and businesses to make and receive payments online and on mobile phones. Alipay offers payment and escrow services for transactions on Alibaba Group’s marketplaces as well as to third parties in China. It is the principal means by which buyers and sellers settle transactions on Taobao Marketplace and Tmall.com. According to iResearch, Alipay is the largest third-party online payment service provider in China by total payment volume. We also derive support for our ecosystem from the businesses and services of related and affiliated companies including: China Smart Logistics – Operator of a logistics information platform China Smart Logistics, or Zhejiang Cainiao Supply Chain Management Co., Ltd., is dedicated to meeting the current and future logistics demands of China’s online and mobile commerce sector. It operates a logistics information platform which provides real-time access to information for both buyers and sellers, as well as information that allows delivery service providers to improve the efficiency and effectiveness of their services. China Smart Logistics is a wholly owned subsidiary of an affiliate of Alibaba Group.