Search Engine Optimization is necessary to make thorough study of your business goals, It is used for only increasing the traffic.The search engine employee applications known as spiders or robots that crawl all over the World Wide Web following links from website to website

1. SEO
(Search Engine Optimization)

2. What Is SEO?
• SEO Means Search Engine Optimization.
• Optimizing a website into search engines like
(google, yahoo, bing etc.,) with our targeted key
words, so that we will get listed in 1st page of search
engines when somebody search with related
keywords or phrase into search engines.

3. Why SEO?
To generate huge amount of traffic on daily basis
without spending money for every visitor.

4. How SEO?
Optimization for a website can be done in 2 ways
1. On Page Optimization.
2. Off Page Optimization.

5. On Page Optimization
 Title tags Optimization
 Meta tags Optimization (keywords/Description)
 Html tags H1 & H2
 Image Optimization
 Content Optimization
 URL Optimization
 Link Validation(Check for broken links)
 Canonicalization
 Site Map (Html & Xml generation)
 Robots.txt Generation

6. Off Page Optimization
 Search Engine Submission
 Directory Submission
 Social Bookmarking
 Article Submissions
 Press Release
 Wiki Profile Creations
 Social Networking Pages
 Blog Hosting
 Local Search Engine Submission
 Classified Ad Postings

7.  RSS feed Submission
 Image Marketing/Submission
 Video Marketing/Submission
 Deep Linking