Tronic Solutions: Next Step to Digital Marketing

Next Step to
Digital
Marketing
Tronic Solutions
Build Your Online Identity
Copyright © Tronic Solutions

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 Social Media Optimization (SMO)

 Google Adword
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INDEX

What is Search Engine Optimization(SEO) ?
SEO or search engine
optimization is the process
of developing and boosting
the quality and volume of
traffic to a given website
via search engines.

SEO
On-Page
SEO
Off-Page
SEO

On page SEO is the process of optimizing the
content of your website. This includes the text,
images and links on your website. Anything
uploaded to your site's domain is considered on
page.
What is On-Page SEO ?

Components of On-Page SEO
 Site analysis, Understanding of Existing Promotional Activities (if any)
& Web Site Architecture Assessment.
 Clients' business analysis & understanding, Target Audience etc.
 Goals Assessment & Understanding budget constraints.
 Keyword Research: Collection of keywords and finalization in
consultation with the client.
Continue on next page……..

 Competitors Research& Analysis - Analyze top three competitors’
websites that rank higher in search engines.
 Take care of canonical issue
 Improve the existing on-page copy to convey a ‘theme’ about each
page of the site to search engines crawlers.
 Meta Tag and Description Tag Optimization
 Page Title Tag Optimization
 Broken Link Check
Continue on next page……..

 Alt Tag Optimization
 HTML Optimization & Modifications
 Create XML sitemap and submit to Google, Yahoo!, and Bing
 Optimize anchor text of the links to include core keywords in them
 Modify robots.txt file to prevent search engines from indexing pages
such as admin directory & pages.
 Integrate Google Analytics to track visitor activity.

What is Off-Page SEO ?
Off-page SEO are activities to promote and popularize
our website. The most important reason that off page
SEO is essential is that it generates links to your
website. The better the quality of content displayed on
your website, the better the chance of your website
gaining a high ranking on any search engine.

 Directory Submissions
 Social Bookmarking
 Search Engine Submissions
 Article Submission
 Forum Postings
 Question-Answers
 Classified Posting
 Blog Creation
 Business Listing
 Content Sharing
Components of Off-Page SEO

Directory Submissions
Directory submission refers to the process of adding your website to a web
directory. The directory submission process involves submitting your website
URL along with other details of your website to the most appropriate category.
Social Bookmarking
Social bookmarking is an easy way to get backlinks to your site. You just submit
a title, URL, description, and tags = 1 easy backlink to your website. And also
bookmarking allow you to specifically target what you want to see.
Question-Answers
Q&A sites can helpful to get relevant traffic and high quality backlinks for your
website.

Search Engine Submissions
The act of supplying a URL to a search engine in an attempt to make a
search engine aware of a site or page.
Article Submission
Submitting websites to Article Sites is very popular amongst SEO experts, as
article submission not only gives you High Quality Back Links from relevant
sites also increases online visibility.
Forum Posting
Forum posting discussion is a way to share knowledge also it helps a website
by collecting back links. Lots of people come to forum site to know about
something or to learn.

Classified Posting
Classified submission is very useful to promote the website as they get posted
immediately and can generate sales queries in a couple of days. Classified ads
are a great resource for someone who is not in organic ranking.
Blog Creation
Blogs provide business with a chance to share your expertise and knowledge
with a larger audience. An opportunity to connect with a wider audience and
build a community is a strong benefit for consultants and knowledge workers.
Business Listing
A good business listing to business directories or citations are important. In
this way, people will got to see your business easily by simple doing a Google
search. Your business will become more searchable and easy to reach.

Content Sharing
Content Sharing is a technique that allows you to organize and view all your
documents and content in an online file and folder structure. You can easily
share the content with others with a unique URL to document and can upload
the documents of any sizes.

SMO

What is Social Media Optimization(SMO) ?
Social Media Optimization (SMO) refers to the use of a
number of social media outlets and communities to
generate publicity to increase the awareness of a
product, brand or event. The main focus of Social
Media Optimization is to drive traffic from sources
other than search engines.

Facebook
Facebook has found a way to make itself the link between the brand and the
consumer. Many people use facebook professionally for business networking.
More and more businesses with an online presence will link users to a
facebook page.
Twitter
Twitter is a wonderful medium for free publicity, as it creates brand awareness
and builds a relation based on trust with potential customers. An enterprise
can convey it to the people about its latest product offering and future work.
Using Twitter, a business can reach out to maximum pool in minimum time,
using minimal resources.

Linked In
LinkedIn is a social networking site developed specifically for business. The site
features business professionals as users who are there to market themselves
and/or their companies by building relationships and contacts. LinkedIn is
useful in the exchange of ideas, information and opportunities.
Google+
One of the unique future given by Google in Google + is that if you want to
share information or content on your profile then you have option how to
share that information via its special feature called Circle.

Myspace
Using MySpace for business networking can be a very effective tool to add to
your marketing strategy. The beauty of using MySpace for business networking
is that it is extremely powerfully, totally customizable, and absolutely free. You
essentially are being given an opportunity to own a hosted website for free.
Flickr
Flickr is one of the most popular photo-sharing sites on the Internet. Owned
by Yahoo! Flickr is also an online social community, whose members share
photos and mutual interests.

Slide Share
Slideshare is the business orientated Social Media platform that revolutionized
the business world. Slides that are uploaded should only contain serious
business orientated content. Slideshare has gained a solid reputation for
facilitating business success through a more dependable, professional social
media platform.
Scribd
Scribd is a document-sharing website that allows users to post documents of
various formats, and embed them into a web page using its iPaper format.

Video Optimization
Create a video that target our Audience and tell our services. Online video
marketing is the key business differentiator for web companies wanting to
communicate effectively their product profile and benefits within the shortest
possible time.
StumbleUpon
Website owners and marketers can benefit from StumbleUpon by using it as a
way to bring more Internet traffic to a website. More traffic either means more
exposure for a product or service, or, in some cases, more advertising revenue
based on extra traffic and ad clicks.

Pinterest
Pinterest is a social photo sharing website that has also been described as an
online pin board . Every image pinned to a Board has a link back to its original
published source. Pinterest content is being crawled and indexed by Google,
therefore it will impact your SEO rankings.

What is Online Reputation Management(ORM)?
Online reputation management definition it is managing
the reputation of a company, but it can be for a
company of any size, whether it is a larger company
who wants to self-promote, or a just-established
company which wants to get its name out there.

The reputation management definition can be separated into three
different categories :-
 Building – This type of reputation management has to do with building the
reputation for a business that is just getting started. It includes building a
good reputation to maintaining it for your business.
 Maintenance – Reputation management meant to just keep a company’s
good image superior in the public eye is called maintenance. This is meant
for companies that are already established, and have a good reputation
already.
 Recovery – If your business has gotten a bad reputation for any reason,
then the recovery portion of reputation management is for you. Brick
Marketing works to hide the bad reputation with good marketing and self-
promotion.

Components of ORM
 Blogging – Blogs that are updated every day
 Directory listings – Listing a website in directories using optimized keywords
 Direct reviews – Hiring someone to write good reviews of the company on
websites
 Online publicity – Syndicated article writing, links, and banners
 Social networking – Posting pages on MySpace.com and Facebook.

Understan
d How
Adwords
Works……
?

What is Google AdWords ?
Google AdWords is Google's
advertising system in which
advertisers bid on certain
keywords in order for their
clickable ads to appear in
Google's search results. Google
AdWords uses CPC pricing
which is based on each time a
user clicks on the ad and is
directed to your website.

Google algorithm update is a
rules and regulations that are set
by Google. To get a good
ranking in the search engine it is
believed that one should follow
that updated Google algorithm.
What is

Google Panda Update starting from the beginning of
the year,2011. Continuously Google is improving their
search result and lowering the rank of spammy site,
Content farms, affiliate sites, scraper sites and sites
with too many advertisements.
Google released, "Another step to reward high-quality
sites" with it’s April 24th, 2012 Penguin update.
Targets of the Penguin include: Keyword Stuffing, Link
Schemes, Over Optimization of Content, Spun
Articles.
On 27th of September, EMD stands for exact match
domains. It is an algorithmic update. The “EMD
update” was aimed at removing low quality, spammy,
“exact-match” domains from the SERPs.

Google Dance
Google’s Extra Activities
The Google Dance refers to when Google indexes are updated. This period of time
often results in fluctuations in the index size and some noticeable changes in
search engine result positions.
Google Bombing
Google Bombing is when a group of sites such as blogs join forces to link to an
unflattering page about a company such that this page rises to the top of the
search results in Google.
Google Juice
Internet slang to refer to the substance which flows between web pages via their
hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice'
and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.

Build Your Online Identity
Visit Us: www.tronicsolutions.com
Mail Us: info@tronicsolutions.com
Call Us: +91-8588042124
Presented By: Abhishek Anand

Tronic Solutions: Next Step to Digital Marketing

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