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By: Robin Steele
  MKTG 7546
 Professor Brey
Introduction
• What is Social Commerce?
• Social Commerce is a subset of e-commerce
  that involves using social media and supports
  social interactions and user contributions to
  facilitate in the buying and selling of products.
Historical Overview
• The foundation of social media lies within the
  relationship between people and how we
  interact with each other.
• buyer is 71% more likely to purchase a product
  if it is recommended to them by a friend

                   Something is
                    missing!!!
2 Types of Social Commerce
• Integrate E-commerce   Integrate Social media
  into social media      into e-commerce
  platforms              websites
F-commerce
• Companies are looking to enter this world
  where their customers are socializing and bring
  their products directly into the site.
Impact of Social Commerce
• Malaysia Airlines allows people to choose their seat, post their itinerary
  on their wall and check in directly on Facebook.
• Facebook app called MHBuddy, which embraces the concept of social
  seating and allows people to interact before they actually sit together on
  their flight.
Customer Forums and Review Boards
• Companies interact directly with the customers.
• Customers with like interests also interact and
  share their thoughts on products, etc.
• 59% of consumers research a product before
  making a purchase.
Is Social Commerce Business Worthy?
• YES!!!...here’s why…
• Currently, 14% of all transactions occur online
• It’s not just about increased sales, but rather
  increased awareness and brand loyalty.
• As consumers become more
  comfortable, increased sales will follow.
• http://www.youtube.com/watch?v=ibJFk3x4Si
  E

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Social commerce slides

  • 1. By: Robin Steele MKTG 7546 Professor Brey
  • 2. Introduction • What is Social Commerce? • Social Commerce is a subset of e-commerce that involves using social media and supports social interactions and user contributions to facilitate in the buying and selling of products.
  • 3. Historical Overview • The foundation of social media lies within the relationship between people and how we interact with each other. • buyer is 71% more likely to purchase a product if it is recommended to them by a friend Something is missing!!!
  • 4. 2 Types of Social Commerce • Integrate E-commerce Integrate Social media into social media into e-commerce platforms websites
  • 5. F-commerce • Companies are looking to enter this world where their customers are socializing and bring their products directly into the site.
  • 6. Impact of Social Commerce • Malaysia Airlines allows people to choose their seat, post their itinerary on their wall and check in directly on Facebook. • Facebook app called MHBuddy, which embraces the concept of social seating and allows people to interact before they actually sit together on their flight.
  • 7. Customer Forums and Review Boards • Companies interact directly with the customers. • Customers with like interests also interact and share their thoughts on products, etc. • 59% of consumers research a product before making a purchase.
  • 8. Is Social Commerce Business Worthy? • YES!!!...here’s why… • Currently, 14% of all transactions occur online • It’s not just about increased sales, but rather increased awareness and brand loyalty. • As consumers become more comfortable, increased sales will follow. • http://www.youtube.com/watch?v=ibJFk3x4Si E