The gamification trend and how it has developed over the past year.

1. THE DEVELOPMENT OF
GAMIFICATION
By: Robin Steele

2. HISTORICAL OVERVIEW
 Definition: the use of game design techniques, game
thinking and game mechanics to enhance non-game
contexts.
 50% of organization will gamify their innovation
processes by 2015
 The first “games”
 Loyalty Clubs
 Frequent Flier miles

3. THE BASICS OF GAMIFICATION
Game Mechanics Game Dynamics
 Points  Rewards
 Badges  Status
 Levels  Achievement
 Leaderboards  Competition
 Challenges  Altruism

4. THE FIRST GAMES

5. CASE EXAMPLE #1-PEPSI SOUND OFF
 Pepsi created a gamified social network centered
on the TV show The X Factor.
Pepsi Sound Off

6. CASE EXAMPLE #2-THE HUFFINGTON POST
 The Huffington Post has created a social news service
called “Predict the News,” which allows users to respond to
questions accompanying an article.
The Huffington Post-Predict the News

7. EXPERT INTERVIEW
Professor Dan Hunter
 Professor at New York Law School
 Expert in internet law, intellectual
property, and artificial intelligence and
cognitive science models of law
 Taught an MBA course on gamification
at University of Pennsylvania’s Wharton
School.

8. INTERVIEW QUOTES
 “There is no blue print that explains how to
implement gamification, but rather a company must
think about the different ways they can engage their
customers.”
 “It is vital that people not only understand what
gamification is, but how to properly implement it into
an existing business model.”
 “Overall it’s the general process of appealing to
people’s fun side. It’s a practice.”

9. CRITICS OF GAMIFICATION
 Buzz World
 Over-hyped
 Replacement of intrinsic motivation
 Addiction/Compulsion
“The critics are right in that gamification is a hype
word and soon we won’t talk about it as a separate
entity. My argument is that any good marketer must
know what their customers will respond to and
gamification is just an extension of this knowledge.” -
Hunter

10. THE FUTURE OF GAMIFICATION
 An integrated part of business rather than a
separate entity.
 Impacts almost every industry and consumer
segment.
 Integrating these tech startups into larger
companies to maintain these social platforms.
Gigya

11. CONT…
 Gamification can also be used internally to motivate
employees to engage in a specific behavior.
 In order to stay ahead of the competition companies must
determine how to successfully integrate gamification into their
business model.
 Successful implementation will motivate consumers to interact
with the brand and motivate employees to create optimal
brand value for the consumers.