The document discusses the benefits of using social media for businesses, including engaging customers, learning about audiences, establishing a brand, and providing customer service. It notes that while social media can help businesses, it requires resources like staff time, technology, and money. The document promotes a social media management company called Social Mirror that can help businesses create strategies and content to grow their brand and business through practical and measurable social media use.

1. Reflecting Your business on Social Media

2. Why Should I use Social Media??

3. Well, there are a few reasons:
• To Engage directly with your customers and audience
• To learn about your customers and audience
• To establish a brand personality
• To spread the word about your product/service
• To provide customer service
• To participate in wider industry conversations
• Plus many more………..

4. Or, how about this one:
The UK has the highest percentage of people online in
the world. 85% of the population
= 53 million people.

5. OK, I’m interested. Where should I start?
ALWAYS start with the 4 W’s:
WHY do you want to use Social Media?

6. Who?
WHO are your audience?

7. What?
WHAT does your Audience want to talk about?

8. Where?
WHERE is my audience?

9. Well, let’s start with the main platforms.
Where your Audience is. Share info & build Talk professionally to Comprehensive social
1 Billion users relationships here. customers and peers. platform. Great group
140 Million users 150 Million users video meetings service.
400 Million users
Share photo’s. Owned by Share pictures. Good for Blog platform. Share video content. 2nd
Facebook. e-commerce. Passionate & receptive largest search engine.
100 Million users 25 Million users – 40 community. 4 Billion views daily
million visitors 90 Million users

10. Great. Looks easy. I’ll start earning cash in no time…

11. Actually, it’s not as simple as that.
SOCIAL MEDIA IS NOT FREE.

12. 1. It takes people.

13. 2. It takes technology.

14. 3. It takes time.

15. All of which, you may not have to spare.

16. SAY HELLO TO:
Business
Justification

17. Remember, the Boss wants…
COST REDUCTION REVENUE GENERATION

18. Social Media IS measurable
Reach Engagement & Influence
– Website visits / views
– Volume of reviews – Sentiment of reviews
and comments and comments
– Incoming links – Brand affinity
– Action & Insight – Commenter
– Sales inquiries authority/influence
– New business – Time spent
– Customer satisfaction – Favourites / Friends /
and loyalty Fans
– Marketing efficiency – Viral forwards
– Number of downloads
You cannot argue with data!

19. What’s in it for you..?
14% 78% +600%
Of
people Prospects driven to
Believe a you website or POS
believe recommendation by social media
your recommendations
ads….. EVEN if they
don’t know are more likely to
buy…
the person…
Up from 4%!

20. Social media is practical
Learn what people are saying about you
Increase Company Exposure
Get your
Identify & recruit message out
influencers to fast
spread your
message
Improve your search
Find new
Gain competitive intelligence engine visibility
opportunities &
customers
Be an Industry leader, not a follower
Support your products & services
Retain clients by establishing a
personal relationship

21. Social Media is a visible extension of
who you are as a company.
It is both a
microphone
and a mirror.

22. get it right & you can have a slice too.

23. Social Mirror can help with your Social
Media

24. At Social Mirror, we strip out the complication, the jargon
and general scary stuff and help manage your Social Media
presence.

25. By creating human, relatable content specifically for your customers & their
industries, you will give them confidence that you understand what they do & how
they do it.

26. This will strengthen your relationships, promote your business & leave
you to focus on the most important parts of your business.

27. How we can help
Social Media Made Simple:
We will work with you to
create strategy and content
that will set you apart from
your competitors.

28. We will Create Discussion amongst your Customers and
Peers on Social Media

29. Which will build stronger relationships with Customers & Peers
Both Online & Offline

30. We will gather market intelligence to improve your business

31. We will build you a successful Online reputation
That is transferable Offline

32. As a result, you will be recognised by your peers and
customers alike, as the experts you truly are.

33. Simple Social Media
After working with you to create a Social Media strategy that amplifies your business goals, we
can either create & share content to your Facebook, Twitter, LinkedIn and other social media
pages, or we can advise on what content you should be posting.

34. Simple Social Media
The content shared will be made up of posts that have been created specifically for your business and your
chosen audience, with the intention of raising your social media profile to engage with new customers and
peer groups.

35. Simple Social Media
The posts can be focused in numerous ways, from being about your business, to being written so that the
posts are relevant for specific customer groups which your company would like to engage with more
effectively.

36. By letting us help with your Social Media, you will
see your business...
Grow
Grow
Grow

37. Thank you for taking the time to watch our
presentation

38. We hope you have found it Valuable

39. Do you have
any questions?

40. Thank You!
Website: http://www.social-mirror.com
Twitter: http://twitter.com/rob_koster
LinkedIn: http://uk.linkedin.com/in/robertkoster
Email: roblkoster@gmail.com
Telephone: 07905 266551