From my lecture at CloudCon

1. Cloud Computing Best Practices
Moshe Kaplan
CloudCon, Nov 16, 2010
mokplan@gmail.com
http://top-performance.blogspot.com

2. 2
Presentation Objectives
How to Start?
How to Grow?
How to Exit?

3. 3
Assumptions…

4. 4
Create a Road Map
Define the Roles
Know Where You
Are Heading to

5. Start Fast
Play SafePlay Safe
TechnologyTechnology
ArchitectureArchitecture
Small InstancesSmall Instances
5

6. Minimize Costs
Turn Your Biz PlanTurn Your Biz Plan
to Technical Oneto Technical One
Find Your CostsFind Your Costs
Push Them DownPush Them Down
6

7. Money
7

8. Scale Out
8

9. 9
Option A - Sharding

10. 10
Option B – In Memory Databases

11. 11
MySQL Testbench

12. Refactor on the Run
12

13. Define the Exit Strategy
13

14. Microsoft? Open Source?
14

15. More Strategies
CDN
Smart Clients(JQuery)
Elastic Growth
Replication
Prepare for Downtime & Upgrades
NOSQL and SQL
15

16. Risk Management
Vendors
Cost
StressAll the Way
1 Move Ahead
Get UsersFeedback
16

17. 17
The Bottom Line: Grow ∞

18. 18
Startup your Engines
Thank you
mokplan@gmail.com
http://top-performance.blogspot.com
Our Methodology
Performance problems are extremely complex and due to
the diferent technologies deployed, each case is unique.
A “typical” performance problem requires delving into
databases, application servers, client technology, code in
difering programming languages and system and software
architectures.RockeTier implementsauniquemethodology in
order to simplify the problem and evaluateeach performance
bottleneck,providing both an immediate efectiv erelief and
when necessary,design agradual roadmap to speed up y our
software sy stem and make it scalableand robust.
Our 5 steps methodology :
1.Detect:
Pinpoint your performance bottlenecks using various
tools including load and stress tools, code profiling,
database profiling,network sniffing and code review to
detect performancebottlenecks in specific components.
2.Rate:
Grade each bottleneck by importance and provide
immediate practical recommendationsand performance
boost estimations.
3.Immediate effectiverelief:
Provideimmediatefixesand workaroundsin ashort time
framehelping you meet your urgent business needs.
4.Roadmap Planning:
When necessary, redesign next generation Solutions,
using proven robust and scalablesolutionssuch asgrid
and in memory databases.
5.Scaleup and Scale out:
In cases where redesign is necessary - RockeTier
providesimplementation or softwaredesign description
(SDD), and guidance for in houseprogrammers for the
implementation of thenext generation scalablesystem,
which will meet your growing businessneeds.
Your Value
Business:
Achieveyour business performancerequirements.
GreenIT:
Protectthe environment and reduce CO2emissions.
BottomLine:
Reducing hardware and 3rd party software cost.
ThePerformanceExperts
SuccessStories
TheFinance Sector:
An international insurance company managing over 20
Billion USdollars in assetswas facing poor performance
in its core life insurance policy software sy stem. The
RockeTier team detected bottlenecks originating from
sev eral software infrastructure modules. A practical
solution wasimplemented.Thecustomer’ssuccesscriteria
wasa 20%decreasein insurancepolicy creation run time,
Our solution provided a 40%decreasein run time!
Telecom:
AVCbacked start-up company wasfacing criticalinstallation
problems in the leading Israeli cellular operator. Knowing
that existing system performance would not meet client
requirements, the company asked RockeTier to help it
boost its performance. RockeTier evaluated the system
and implemented a workaround to the system database
architecture,boosting the overall system performanceby 30%.
Following that. the RockeTier team designed the company ’s
next generation architecture, meeting a throughput of
3000Mbpsby design.
RockeTier at aGlance
RockeTier is a software solutions company, which utilizes
its knowledge and skills to help companies from both the
enterprise sector and the start-up industry. RockeTier has
numerous success stories in solving customers’ system
performance bottlenecksand scaleout limitations,prov iding
immediate improv ements and workarounds in a short time
frame and, when necessary, redesign and implementation
of the next generation solutions employing grid and/or in-
memory databases in the Web 2.0, Telecom and finance
markets.
Web 2.0:
a start-up company prov iding an innovative electronic
advertising and billing system was facing itstechnological
limits.TheRockeTier team evaluated and redesigned its
sy stem architectureand is currently implementing a scale
out grid mechanism and caching algorithms.Thesolution
supports20 times theoriginal capacity using the same
hardware.Moreover it supports semi-linear growth (by
simple scaleout) and high availability requirements.
“20% reduction in transaction time
within 3months”
“Boost Performance by a factor of 200”
“200 million eventsper day”