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Advanced Business Model Canvas

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Rod King, Ph.D.
Rod King, Ph.D.

This presentation features an "Advanced" Business Model Canvas. Building on Alexander Osterwalder's Business Model Canvas and Business Model Environment as well as Rod King's Value Chain Map. New elements are added to the Business Model Canvas while maintaining the visual structure of the original canvas. Using the Advanced Business Model Canvas, you'll be able to carry out business model planning, analysis, design, and performance management such as in the following tools and techniques: * Balanced Scorecard * Strategy Map * Value Chain Analysis * Root-cause Analysis * Process Analysis (as in Six Sigma) The Advanced Business Model Canvas is envisioned as a 'one-stop tool' that facilitates 3D-Business Model Planning.

Business
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“ADVANCED” BUSINESS MODEL CANVAS: Template A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains ITENN Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
“ADVANCED” BUSINESS MODEL CANVAS For Apple’s iPod (2001) ITENN “Lovemark” “A Thousand Songs in Your Pocket” Mass Market Original Equipment Manufacturers (OEMs) ,[object Object],- Software Design ,[object Object],Switching Costs “Luxury Spot” Seamless Music Experience on Demand iTunes Store Record Companies www.apple.com ,[object Object]
Apple BrandApple Stores Selected Retail Stores ,[object Object]
To Effortlessly Listen to High Quality and Diverse Music at Any Time- IPod Hardware - iTunes Software - Content & Agreements ,[object Object]
Manufacturing
Marketing & Sales
iPod Hardware
iTunes Store
CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

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Advanced Business Model Canvas

  • 1. “ADVANCED” BUSINESS MODEL CANVAS: Template A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains ITENN Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 2.
  • 3.
  • 4.
  • 9. CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 10.
  • 11.
  • 12.
  • 17. CommissionsBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 18. COST-REVENUE MAP For Apple’s iPod Where currently are you & your competitors? Where must you go? How will you get there? Blue Ocean Universe/ New Market Market Segment: Digital Music Players Luxury Spot Blue Ocean (“Practical Impossibility”) Revenue Disruption Spot Disruption Spot (+): DELIGHT Red Ocean Strategic Choice Key OMG-Experience: Undesirable Experience: Cost (-): PAIN Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 19. COST-REVENUE MAP: Categories of Business Models & CanvasesWhere currently are you & your competitors? Where must you go? How will you get there? Blue Ocean Universe/ New Market Market Segment Luxury Spot Sweet Spot Blue Ocean (“Practical Impossibility”) Luxury Spot Revenue (Differentiation; Quality; Performance) Disruption Spot Disruption Spot Volcano Oasis (+): DELIGHT Green Ocean Red Ocean No Man’s Island Strategic Choice Key OMG-Experience: Undesirable Experience: Cost (No. of Competitors) (-): PAIN Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 20. “ADVANCED” BUSINESS MODEL CANVAS: Jumbo Blocks A Visual Template for Mapping, Optimizing, and Designing Business Models & Value Chains pro Copyright 2010. Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 21.
  • 24.
  • 26. Product/ Service Based on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing
  • 27. BUSINESS MODEL CANVAS Alexander Osterwalder A Visual Template for Developing and Sketching Out New and Existing Business Models ITENN Source: http://en.wikipedia.org/wiki/Business_Model_Canvas
  • 28.
  • 29.
  • 31. Months of Cash Left
  • 32.
  • 33.
  • 34. No. of MVPs
  • 35.
  • 37. Marketing & Sales/Transportation/Miscellaneous
  • 38. Direct Sale of Product/Service
  • 40. Advertising/Commissions/BrokerageBased on Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas Dr. Rod King. rodkuhnking@sbcglobal.net &http://businessmodels.ning.com & http://twitter.com/RodKuhnKing

Notes de l'éditeur

  1. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  2. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  3. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  4. BIBLIOGRAPHYAnderson, C. (2009) Free. New York: Hyperion.Anderson, C. (2006) The Long Tail. New York: Hyperion.Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.Kurzweil, R. (2005) The Singularity is Near. New York: Viking.Maney, K. (2009) Trade-off. New York: Broadway Books.Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.Silverstein, D.; Samuel, P.; DeCarlo, N. (2009)The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
  5. BIBLIOGRAPHYAnderson, C. (2009) Free. New York: Hyperion.Anderson, C. (2006) The Long Tail. New York: Hyperion.Bicheno, J. (2000) The Lean Toolbox. Buckingham: Moreton Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.George, M.L.; Rowlands, D.; Price, M.; Maxey, J. (2005) Lean Six Sigma Pocket Toolbook. New York: McGraw-Hill (Kano Analysis, pp. 64-68).Hammond, J.S.; Keeney, R.L.; Raiffa, H. (1999) Smart Choices. Boston: Harvard Business School (HBS) Press.Keiningham, T.; Vavra, T. (2001) The Customer Delight Principle. New York: McGraw-Hill.Kiechel, W. (2010) The Lords of Strategy. Boston: Harvard Business School (HBS) Press.Kurzweil, R. (2005) The Singularity is Near. New York: Viking.Maney, K. (2009) Trade-off. New York: Broadway Books.Mullins, J.; Komisar, R. (2009) Getting to Plan B. Boston: Harvard Business School (HBS) Press.Silverstein, D.; Samuel, P.; DeCarlo, N. (2009)The Innovator’s Toolkit. New Jersey: John Wiley & Sons, Inc.Wikipedia. Pleasure Principle. http://en.wikipedia.org/wiki/Pleasure_principle_(psychology)Wikipedia. TRIZ. http://en.wikipedia.org/wiki/TRIZ
  6. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  7. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.
  8. BIBLIOGRAPHYOsterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.
  9. BIBLIOGRAPHYBarnes, D. (Ed.) (2001) Understanding Business. London: Routledge.Bradenburger, A.M.; Nalebuff, B.J. (2009) Co-opetition. Boston: Harvard Business School (HBS) Press.Bradenburger, A.M.; Nalebuff, B.J. (2009) The Right Game. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Dilemma. Boston: Harvard Business School (HBS) Press.Christensen, C. (2003) The Innovator’s Solution. Boston: Harvard Business School (HBS) Press.Iansiti, M.; Levien, R. (2004) The Keystone Advantage. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (1998) The Balanced Scorecard. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2004) Strategy Maps. Boston: Harvard Business School (HBS) Press.Kaplan, R.S.; Norton, D.P. (2008) The Execution Premium. Boston: Harvard Business School (HBS) Press.Osterwalder, A.; Pigneur, Y. (2009) Business Model Generation. Amsterdam.Parolini, C. (1999) The Value Net. West Sussex: John Wiley & Sons.Porter, M.E. (1998) Competitive Advantage. New York: The Free Press.Porter, M.E. (1998) Competitive Strategy. New York: The Free Press.Porter, M.E. (2008) On Competition. Boston: Harvard Business School (HBS) Press.