Since the invention of the Internet, search engines have evolved to be not more than global web address books. In essence, Google Search is a high quality, fast, and digital "Yellow Pages" directory of web addresses. Search engines including those of Google, Yahoo, and Microsoft hardly help people to make better and faster decisions especially when buying items or faced with alternatives. The Customer Experience Web (CEW) could change all that.
The CEW is conceived to be an online repository of customer experiences on everything: products, services, businesses, places, people, and tools. The ultimate goal is that every object in the world will have customer experience maps in the CEW. These customer experience maps will be co-created by people in all parts of the world and in their own time and for their own items of passion.
This presentation shows a sample of co-created customer experience maps for the item of "Wikipedia." The presented maps summarize the results of a recent Wisdomsourcing Survey in a community of over 200 professionals from 33 countries all over the world. In other words, the customer experience maps were co-created or 'crowdsourced' by the Wisdomsourcing community. This Wisdomsourcing Project marks the start of the Customer Experience Web.
Welcome to the age of the "decision-making engine."
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Collaboratively Building the Customer Experience Web: The Example of Wikipedia
1. W I S D O M S O U R C I N G A Global CUSTOMER EXPERIENCE DIRECTORY Customer Experience Maps for WIKIPEDIADr. Rod King&Online Wisdomsourcing Community(In LinkedIn and Ning Networks)
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3. A systematic and collaborative Goal Achievement Methodology for Everything (G.A.M.E.): co-achieving challenging goals for products; services; businesses; places
44. Global Community Resources and Value NetworkCORE VALUES Delightful Experiences Collaboration Open Innovation
45. What Will Be The Next Hit in The Evolution of BUSINESS DIRECTORIES? LOCAL Business Directory REGIONAL Business Directory ONLINE Business Directory ONLINE Customer Experience Directory (Web) Centralized Input (Business addresses) Decentralized Input (Customer Experiences)
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47. Monitoring and management of the customer experience of products and services
73. Global Customer Experience DirectoryHarnessing the World’s Collective Genius Pain Customers Delight Trade-off Strategies Preferences Value Chain Competitors Personal Go Wisdomsourcing Map for WIKIPEDIA Social Global
74. Wisdomsourcing MapAn Aggregation of Customer Experience Maps Wikipedia CUSTOMER SEGMENTATION CUSTOMER DELIGHT CUSTOMER PAIN CUSTOMER TRADE-OFF CUSTOMER PREFERENCES WISDOMSOURCING MAP FOR WIKIPEDIA BUSINESS STRATEGIES/ CUSTOMER SUGGESTIONS/ COMPETITORS VALUE CHAIN (Business Model)
75. CUSTOMER SEGMENTATIONCrowdsourcing Market Wikipedia WORLD/SOCIETY/ECONOMY/WEB The Uninterested The Unaware The Refusers Seniors Non-Internet Users Observers REMOTE CUSTOMERS Housewives Professional Businesses B2B Authors Faith-based Professionals INDIRECT CUSTOMERS Politicians Potentially Unsatisfied Customers Industrial Designers DIRECT CUSTOMERS Generation X (Baby Boomers) Engineers Strategists Entrepreneurs Students Job Seekers Freelancers Investors Graphic Artists Families Planners Open Innovators Brainstormers Utility Companies Non-educated People Marketers Analysts Networkers Organizations that are strapped for cash Developers Researchers Schools/Universities Trendspotters People who don’t understand the concept or value of crowdsourcing Knowledge Workers Service Organizations Citizen Journalists Automotive Trendsetters Webinar Participants Big Brand Companies Pollsters
181. Personal Network on Ning and TwitterCOMPETITORS OF WIKIPEDIA REMOTE COMPETITORS REMOTE COMPETITORS REMOTE COMPETITORS
182. THE CUSTOMER EXPERIENCE WEBCo-creating Personal, Social/Local, and Global Customer Experience Maps in Real Time GLOBAL Customer Experience Web SOCIAL/LOCAL Customer Experience Directory PERSONAL Customer Experience Map Products Services Businesses Places Tools
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184. What are the top motivating factors for participating in crowdsourcing websites, e.g., money, exposure, reputation, fun?
185. How can I trust the validity (integrity) of information in a crowdsourcing website?