1. Disrupt
The
Steve
Jobs’
Way

2.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

3.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

4.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

5.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

6.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

7.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

8.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

9.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

10.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

11.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry,
that
is,
a
popular
product
category
that
“sucks”
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

12.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry,
that
is,
a
popular
product
category
that
“sucks”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
……………………
……………………………………….
……………………………………….
R:
Reduce
………………..……
………………………………………
I:
Increase
……………….……
………………………………………
C:
Create
…………………….…
………………………………………
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

13.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
² “Make
a
Dent
In
the
Universe”
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Product
Category
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry,
that
is,
a
popular
product
category
that
“sucks”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupHve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
R:
Reduce
………………..……
and
………………………………………
I:
Increase
……………….……
Environment
(Ecosystem):
q High
Profit
Margin
………………………………………
q Luxury-­‐Spot
“Tribe”
C:
Create
…………………….…
………………………………………
q Profit
Model
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

14.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Customer
Value
ProposiHon:
“Insanely
Great
Experience”
For
Job-­‐To-­‐Get-­‐Done
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry,
that
is,
a
popular
product
category
that
“sucks”
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupHve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
R:
Reduce
………………..……
and
………………………………………
I:
Increase
……………….……
Environment
(Ecosystem):
q High
Profit
Margin
………………………………………
q Luxury-­‐Spot
“Tribe”
C:
Create
…………………….…
………………………………………
q Profit
Model
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Product
Category
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Value
Crea*on
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
For
Job-­‐To-­‐Get-­‐Done
(Minimum
Viable
Product:
Analog/An6log
in
Red
Ocean)
Value
Delivery
² “Make
a
Dent
In
the
Universe”
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

15.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi6on
A:
Acquisi6on
A:
Ac6va6on
A:
Ac6va6on
R:
Reten6on
R:
Reten6on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea*on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu6on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup<on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

16. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea*on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Decision-­‐making
(Value)
Factors
for
Job-­‐To-­‐Get-­‐Done
in
Business
Model
Disrup<on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

17.
3
Types
of
Venture
Capitalist
(VC)
QuesHons
for
the
R.O.D.
Storyboard
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
BUSINESS
STORY
QUESTION
How
is
the
business’s
vision
being
translated
into
reality?
CUSTOMER
STORY
QUESTION
Is
there
a
validated
BUMP
(Big
Urgent
Market
Problem)
for
the
Job-­‐To-­‐Get-­‐Done?
LEARNING
STORY
QUESTION
How
are
is
the
business
profitably
solving
the
BUMP
(Big
Urgent
Market
Problem)?
What
is
the
business
learning
as
it
translates
the
business’s
vision
into
reality?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

19. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Seamless
Music
Experience
(Everywhere)
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

20. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

21. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

22. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

23. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

24. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Prototype
A/B/C/…
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

25. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Prototype
A/B/C/…
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

26. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

27. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

28. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

29. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
Control
BuTons;
Gray/Black
Color;
On-­‐off
Switch
R:
Reduce
Size/Weight;
Thickness;
Complexity
I:
Increase
Price;
Song
Storage;
BaTery
Life
C:
Create
LCD
Screen;
Wheel;
Fast
Download
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

30. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Prototype
A/B/C/…
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupHve
E:
Eliminate
Control
(“Blue
Ocean”)
BuTons;
Gray/Black
Color;
Brand/Ads,
On-­‐off
Switch
Business
Model,
R:
Reduce
Size/Weight;
and
Thickness;
Complexity
Environment
(Ecosystem):
I:
Increase
Price;
Song
q High
Profit
Margin
Storage;
BaTery
Life
q Luxury-­‐Spot
“Tribe”
C:
Create
LCD
Screen;
Wheel;
Fast
Download
q Profit
Model:
Asset
Sale
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

31. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
(2001)
Customer
Value
ProposiHon:
“A
Thousand
Songs
in
Your
Pocket”
Limited
Song
Storage
“Ugly”
Design;
Bulky
Limited
BaDery
Life
Skipped
Songs
Learning
Story:
“Learn
What’s
Valued”
Portable
Music
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
the
Music
Industry
Least-­‐Effort
&
Channel
Strategy,
TacHcs,
and
Tools:
Simplicity/
Elegance/
Automa*on/
Surprise
(SEAS)
Diamond
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlHmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupHve
E:
Eliminate
Control
(“Blue
Ocean”)
BuTons;
Gray/Black
Color;
Brand/Ads,
On-­‐off
Switch
Business
Model,
R:
Reduce
Size/Weight;
and
Thickness;
Complexity
Environment
(Ecosystem):
I:
Increase
Price;
Song
q High
Profit
Margin
Storage;
BaTery
Life
q Luxury-­‐Spot
“Tribe”
C:
Create
LCD
Screen;
Wheel;
Fast
Download
q Profit
Model:
Asset
Sale
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Customer
Segment:
Luxury-­‐Spot
“Tribe”
Prototype
A/B/C/…
Value
Crea*on
Business
Value
ProposiHon:
“Perfect,
Expensive,
Now”
u Red
Ocean
DisrupHon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupHon/Resources
u Lean
Startup
Project
ExecuHon
(Cycle)
Value
Delivery
(Minimum
Viable
Product:
Seamless
Music
Experience
Analog/An6log
in
Red
Ocean)
(Everywhere)
Digital
Music
Players
Value
(Profit)
Sharing
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

32. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
Apple’s
iPod
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi6on
A:
Acquisi6on
A:
Ac6va6on
A:
Ac6va6on
R:
Reten6on
R:
Reten6on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea*on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu6on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup<on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

33. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Price
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Design
(Aesthe6cs)
q Size;
Thickness
q Badery
Life
q Song
Storage
q Ease
of
Organiza6on
q Portability
Value
Crea*on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Decision-­‐making
(Value)
Factors
for
Listening
to
Music
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

34. BLANK
TEMPLATE

35. Red
Ocean
DisrupHon
(ROD)
Storyboard
for
Documen6ng
Business
Model
Story
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Value
Crea*on
Value
Delivery
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Measure
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

36.
Red
Ocean
DisrupHon
(R.O.D.)
Topics:
Explana6ons
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Date:
………………………………..
1 VISION
(“LEAP
OF
FAITH”):
Brief
statement
or
tagline
that
describes
a
dream
benefit,
trade-­‐off,
ul6mate
want/need,
apparently
impossible
goal,
or
ideal
final
result
of
a
system
(project/business
model/
product/service)
for
a
targeted
customer
segment
(“tribe”)
2 PRESENT
PERFORMANCE
(“RED
OCEAN”):
Current
level
of
outcomes,
results,
trade-­‐offs,
specifica6ons
of
a
business
model
(system/product/service)
from
business
(internal)
and
customer
(external)
perspec*ves
for
a
product/service/business
model/tool/system
3 STRATEGY,
BUSINESS
MODEL,
AND
EXECUTION
CYCLE:
Set
of
itera6ve
processes
and
ac6vi6es
as
well
as
business
model
disrup6on
for
winning
customers
in
a
compe66ve
environment
as
well
as
detailed
tac6cs
and
experimental
ac6ons
for
the
business
model
(system/product/service)
to
achieve
future
performance
specifica6ons
4 FUTURE
PERFORMANCE
(“BLUE
OCEAN”):
Desired,
proposed,
or
hypothe6cal
level
of
outcomes
(results,
trade-­‐offs,
or
specifica6ons)
in
the
short/medium/long-­‐term
from
business
(internal)
and
customer
perspec*ves
for
a
product/service/business
model/tool/system
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

37. The
ABC
of
the
ROD
Storyboard
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

39. EXERCISE
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Using
Steve
Jobs’
Template
(Mental
Model)
as
a
Guide,
Prepare
a
ROD
Storyboard
for
the
following
products:
q
Apple’s
iPhone
q
Apple’s
iPad
q
Apple’s
iTunes
q
Apple’s
Store:
Physical;
App
Store
q
Your
Own
Product/Service/Brand
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

40. Red
Ocean
DisrupHon
(ROD)
Storyboard
Business
Model
Story
for
[Product/Service/Brand]
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Value
Crea*on
Value
Delivery
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Cost-­‐effec*vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

41.
Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Acquisi6on
A:
Acquisi6on
A:
Ac6va6on
A:
Ac6va6on
R:
Reten6on
R:
Reten6on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea*on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu6on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup<on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing

42. Red
Ocean
DisrupHon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea*on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu6on”
Decision-­‐making
(Value)
Factors
for
Job-­‐To-­‐Get-­‐Done
for
Business
Model
Disrup<on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hDp://businessmodels.ning.com
&
hDp://twiDer.com/RodKuhnKing