http://goo.gl/PypWyj

1. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
D
Learn
Problem
Build
B
M Measure
L
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

2. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
D
Learn
Problem
(Ideas/Value
Curve)
Build
B
M Measure
L
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

3. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Six
Sigma
Ideas/Tools
Problem
D
(Ideas/Value
Curve)
Build
B
Project
Charter
Voice
of
Customer
Level
of
Defects
Process
Map
(SIPOC)
Process
Control
Learn
M Measure
L
Brainstorming
“To
Be”
Value
Stream
Map
Mistake
Proofing
Improve
I
“As
Is”
Value
Stream
Map
Process
Capability
Measurement
System
Analysis
Pareto
Chart
Root-­‐Cause
Analysis
(Fishbone
Diagram)
5
Whys
Value
Analysis
Process
Cycle
Efficiency
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

4. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Lean
Startup
Ideas/Tools
Learn
D
L
Build
Problem
(Ideas/Value
Curve)
B
Customer
Archetype
Customer
Development
(Get
Out
Of
Building)
Genchi
Gembutsu
(Go
and
See
for
Yourself)
Validated
Learning
Vision
(Leap
of
Faith)
Learning
Milestones
Strategy:
Analog/AnIlog
Catalog
of
Pivots
Product:
Minimum
Viable
Product-­‐Market
Fit
Value
Hypothesis
Adap6ve
Organiza6on
Growth
Hypothesis
Small
Batches
Con6nuous
Deployment
S6cky
Engine
of
Growth
Viral
Engine
of
Growth
Paid
Engine
of
Growth
Business
Model
Test
(Min.
Viable
Product)
Innova6on
Accoun6ng
Cohort
Analysis
(A/B)
Metrics:
Ac6onable
(Pirate
Metrics)
Kanban
M Measure
5
Whys
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

5. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Where
Six
Sigma,
Lean
Startup,
and
TRIZ
Tools
Meet
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
TRIZ
Ideas/Tools
Build
Problem
D
(Ideas/Value
Curve)
B
Contradic6on
(Trade-­‐off)
Zone
of
Conflict
Mul6screen
(3x3)
–
System
Operator
S-­‐Curve
Scenario
Learn
40
Inven6ve
Principles
4
Separa6on
Principles
76
Standard
Solu6ons
Database
of
Scien6fic
Effects
Evolu6onary
Trends
M Measure
L
Ideal
Final
Result
Ideality
(Self-­‐X)
Resources
Fields
Improve
I
Func6onal
Analysis
Su-­‐Field
Analysis
Root-­‐Contradic6on
Analysis
(“5
Whys”)
Subversion
Analysis
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

6. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Red
Ocean
Disrup6on
(ROD)
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Learn
L
Build
D
ROD
Ideas/Tools
B
Define
Problem
Define/sketch
customer
Make
field
visits;
Network
Observe
anomalies,
pains
&
trade-­‐offs
Ques6on
ecosystem
Learn
What’s
Valued
Explore
in
Build
SoluOon
What
to
learn/share
space/6me
Set
goals/strategies
Evaluate
(-­‐/+);
Monitor
Brainstorm
specs/propn.
Reflect:
Lesson
Learned
Idealize;
Use
“What
if?”
Tell
stories;
“Pitch”
Analogize;
Experiment
Summarize
Prototype
tool;
Pilot
Improve
SoluOon
Measure
Problem
Resolve
trade-­‐offs
Measure
impacts
Do
mul6level
thinking
Collect
data/info
Transform;
Disrupt
Quan6fy
rela6onships
Role-­‐play;
Simplify
Confirm
channels
Implement
tac6cs
Verify/Validate
Analyze
Problem
Analyze
data/info
Categorize
inputs
Model
process/system
Structure/Classify
outputs
Display
cri6cal
thinking
Improve
M Measure
I
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

7. DB-­‐MAIL
Cycle
for
Product
Disruptors:
IDEO’s
10
Faces
of
Innova6on
(Archetypal
Professions)
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
10
Faces
of
Innova6on
Ideas/Tools
Build
Problem
D
B
q Anthropologist
q Collaborator
q Director
q Set
Designer
q Storyteller
Learn
q Experimenter
M Measure
L
q Caregiver
q Cross
Pollinator
q Experience
Architect
q Hurdler
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

8. DB-­‐MAIL
Cycle
for
Product
Disruptors:
The
10
Faces
of
Lean
Startup
Innovators
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
Lean
Startup
Innovator
Ideas/Tools
D
Build
Problem
(Ideas/Value
Curve)
B
q Anthropologist
q Collaborator
q Director
q Set
Designer
q Storyteller
Learn
q Experimenter
M Measure
L
q Caregiver
q Cross
Pollinator
q Experience
Architect
q Hurdler
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

9. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Covey’s
7
Habits
of
Highly
Effec6ve
People
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
7
Habits
of
Highly
Effec6ve
People
Build
Problem
D
B
Seek
first
to
understand,
then
to
be
understood
Be
proac6ve
Put
first
things
first
Synergize
Learn
L
Sharpen
the
saw
M Measure
Begin
with
the
end
in
mind
Think
win/win
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

10. DB-­‐MAIL
Cycle
for
Product
Disruptors:
Game
of
6
Customer
Development
Caps
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
6
Customer
Dev.
Caps
Ideas/Tools
D
Problem
Build
B
Red
Cap
Purple
Cap
Learn
Orange
Cap
M Measure
L
Blue
Cap
Yellow
Cap
Green
Cap
Improve
I
Problem
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing

11. DB-­‐MAIL
Cycle
for
Product
Disruptors:
6
Customer
Development
Ques6ons
Rapidly
Discover
and
Solve
BUMPs
Vision/Job-­‐To-­‐Get-­‐Done:
Pa6ent
(Customer):
Define
6
Customer
Dev.
Ques6ons
Ideas/Tools
D
Hypotheses
What
do
we
expect
or
predict
(in
the
marketplace/
environment)?
What
are
we
learning
&
going
to
do?
Learn
Build
B
What
do
we
build
or
test?
M Measure
L
What
insights
do
we
have?
What
data
and
evidence
do
we
collect?
What
do
we
analyze?
Improve
I
Informa6on
A
Analyze
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h8p://businessmodels.ning.com
&
h8p://twi8er.com/RodKuhnKing