It's going to a decade since the book, "Blue Ocean Strategy," was published by W. Chan Kim and Renee Mauborgne. However, over 99% of strategists, entrepreneurs, and innovators are struggling to translate the theory of Blue Ocean Strategy into practice. Meanwhile, established organizations as well as (lean) startups are failing and going bankrupt. This presentation features the Red Ocean Disruption (ROD) Stack, which is a set of visual tools for comprehensively developing and managing Red Ocean Disruption (Blue Ocean) Strategy. The Idea Lifecycle provides a roadmap as well as tollgates of the journey towards the Blue Ocean. http://goo.gl/j0rc4V

1.
Combine
the
Best
of
“Blue
Ocean
Strategy”
and
“Lean
Startup
Methodology”
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
TRADE-­‐OFF
TOOL
(Product/Service)
STRENGTH
(+):
Delight
WEAKNESS
(-­‐):
Pain
BLUE
OCEAN
STRATEGY
Strategy
Business
Model
(Value
Chain)
VisualizaHon
ExecuHon
LEAN
STARTUP
METHODOLOGY
ExecuHon
Business
Model
(Value
Chain)
VisualizaHon
Strategy
RED
OCEAN
DISRUPTION
(ROD)
STACK
h5p://goo.gl/j0rc4V
Strategy
+
ExecuHon
+
Business
Model
(Value
Chain)
VisualizaHon
(“Blue
Ocean
Strategy
for
Lean
Startups”)
-­‐

2.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
How
must
we
get
there?
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
Method
(Strategy)
-­‐
Business
Model

3.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
How
must
we
get
there?
(-­‐)
(+)
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
Method
(Strategy)
-­‐
Business
Model

4.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
How
must
we
get
there?
(-­‐)
(+)
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

5.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
How
must
we
get
there?
(-­‐)
(+)
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)

6. The
Red
Ocean
DisrupTon
(ROD)
Stack
for
Blue
Ocean
Strategists
&
Lean
Startups

7. A
Less
Risky
Journey
to
the
Blue
Ocean

8.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
How
must
we
get
there?
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

9.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
How
must
we
get
there?
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

10.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
How
must
we
get
there?
(-­‐)
(+)
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

11.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Where
currently
are
we?
Where
must
we
go?
Problem
Pain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
How
must
we
get
there?
(-­‐)
(+)
(-­‐)
(+)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

12. How
to
Be:er
Visualize
and
Sail
to
the
Blue
Ocean
Use
the
Red
Ocean
DisrupTon
(ROD)
Stack
q Idea
Lifecycle
(Roadmap
of
Product-­‐Market
Fits/Nested
S-­‐Curve);
4
Problem
Archetypes
q Problem
Solving
Engine;
DramaZc
Story
Canvas;
Lean
Strategy
Canvas;
6
Jobs
of
Highly
EffecZve
Problem
Solvers
q Business
Model
Dashboard;
Business
Model
Chemistry
q Business
Model
Storyboard;
Business
Model
Yacht
q Value
Engine
Map;
Red
Ocean
DisrupZon
(ROD)
Strategies;
E.R.I.C.
TacZcs;
Trade-­‐off
Matrix
q Strategy
Canvas
(Linear/Radial/3x3);
Value
InnovaZon
(Blue
Ocean
Strategy/TacZcs)
q Value
Chain
Analysis;
Value
Net
q Industry
(A5racZveness)
Analysis
q SWOT
Analysis;
Force
Field
Analysis
q Customer
AcquisiZon
Pyramid

13.
Every
Great
Idea
Sails
Through
a
Lifecycle
of
5
Stages
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
1.
CONCEPT
(PROBLEM/IDEA)
2.
PRETOTYPE
3.
PROTOTYPE
4.
PILOT
5.
FULL
SCALE
RED
OCEAN
(ExisTng)
COMPETITORS
1
2
3
4
5

14.
Every
Great
Idea
Sails
Through
a
Lifecycle
of
5
Stages
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
1.
CONCEPT
(PROBLEM/IDEA)
2.
PRETOTYPE
3.
PROTOTYPE
4.
PILOT
5.
FULL
SCALE
1
2
3
4
5

15.
Every
Great
Idea
Sails
Through
a
Lifecycle
of
5
Stages
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
1.
CONCEPT
(PROBLEM/IDEA)
2.
PRETOTYPE
3.
PROTOTYPE
4.
PILOT
5.
FULL
SCALE
Product-­‐
Market
Fit:
Build-­‐
Measure-­‐
Learn
1
2
3
4
5

16.
Every
Great
Idea
Sails
Through
a
Lifecycle
of
5
Stages
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
1.
CONCEPT
(PROBLEM/IDEA)
2.
PRETOTYPE
3.
PROTOTYPE
4.
PILOT
5.
FULL
SCALE
1
2
3
4
5

17.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
BUSINESS
MODEL
DASHBOARD
BUSINESS
MODEL
DASHBOARD
(PERFORMANCE;
IMPACT;
TRADE-­‐OFF
=
Pain/Delight)
Supersystem
Region/Gov./
NGOs
Influencers/
Media
Non-­‐Customers
(Prospects)
PESTLIED
Events/Trends
Environment
(Market/Industry)
Suppliers
Channels/
RelaHonships
(In)Direct
CompeHtors
New
Entrants
(Startups)
Customers
System
(Enterprise)
Input
Processor
Output
Feedback
The
3
Levels
of
Business
Model
Performance
1
2
3
4
5

18.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
BUSINESS
MODEL
DASHBOARD
BUSINESS
MODEL
DASHBOARD
(PERFORMANCE;
IMPACT;
TRADE-­‐OFF
=
Pain/Delight)
Supersystem
Region/Gov./
NGOs
Influencers/
Media
Non-­‐Customers
(Prospects)
PESTLIED
Events/Trends
Environment
(Market/Industry)
Suppliers
Channels/
RelaHonships
(In)Direct
CompeHtors
New
Entrants
(Startups)
Customers
System
(Enterprise)
Input
Processor
Output
Feedback
The
3
Levels
of
Business
Model
Performance
1
2
3
4
5

19. Business
Model
Yacht
Red
Ocean
DisrupZon
(ROD)
Storyboard

20. Business
Model
Yacht
for
Blue
Ocean
Strategists
1. CONCEPTION
(Red
Ocean
DisrupZon
Idea/Blue
Ocean
Concept)

21.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

22.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

23.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

24.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

25.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

26.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Outcomes
(Hypotheses)
q Uncontested
Market
Space
q Irrelevant
CompeHtors
q High
Profitability;
High
Profit
Margin
q Low
Mortality
Rate
(Death
Rate)
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

27.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Outcomes
(Hypotheses)
q Uncontested
Market
Space
q Irrelevant
CompeHtors
q High
Profitability;
High
Profit
Margin
q Low
Mortality
Rate
(Death
Rate)
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

28.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

29.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

30.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

31.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Value
InnovaZon-­‐focus
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

32.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
PROFIT
(Key
Metrics)
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

33.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
PROFIT
(Key
Metrics)
Value
Engine
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

34.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

35.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

36. Business
Model
Yacht
for
Blue
Ocean
Strategists
2. PRETOTYPE
(Red
Ocean
DisrupZon
(Blue
Ocean)
Strategy/
TacZcs/Business
Model)

37.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

38.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
(-­‐)
(+)
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

39.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Linear
Strategy
Canvas
(“As
Is”)
Linear
Strategy
Canvas
(“To
Be”)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

40.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
3x3
Strategy
Canvas
(“As
Is”)
3x3
Strategy
Canvas
(“To
Be”)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

41.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Radial
Strategy
Canvas
(“As
Is”)
Radial
Strategy
Canvas
(“To
Be”)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

42.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Radial
Strategy
Canvas
(“As
Is”)
Radial
Strategy
Canvas
(“To
Be”)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

43.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Radial
Strategy
Canvas
(“As
Is”)
Radial
Strategy
Canvas
(“To
Be”)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

44.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)

45.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
Balanced
Scorecard
(“To
Be”)
Balanced
Scorecard
(“As
Is”)
0
2
4
6
8
10
i
ii
iii
iv
FINANCE
CUSTOMER
PROCESS
LEARNING
0
2
4
6
8
10
i
ii
iii
iv

46.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Channels
&
RelaTon-­‐
ships
Product/
Service
PROFIT
(Key
Metrics)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon/Strategy)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5
Pirate
‘L.E.A.R.N.’
Scorecard
(“To
Be”)
Pirate
‘L.E.A.R.N.’
Scorecard
(“As
Is”)
0
2
4
6
8
10
i
ii
iii
iv
v
vi
vii
viii
E:
Engagement
A:
AcquisiZon
A:
AcZvaZon
R:
RetenZon
R:
Revenue
R:
Referral
N:
Net
Promoter
Score
0
2
4
6
8
10
i
ii
iii
iv
v
vi
vii
viii
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
L:
LifeZme
Value

47.
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
Method
(Strategy)
Make
extraordinary
profit
(margin)
Disrupt
a
leading
product/
service/business
model
to
create
a
really
different
and
valuable
experience
Develop,
test,
and
validate
a
massive
level
of
customer
interest
(for
each
stage
of
the
idea
lifecycle)
1 2
3
Industry/Market/Customer
Goal
(Job
To
Get
Done):
………………………………..………………….
1
2
3
4
5

48. Example

49. Red
Ocean
Strategy

50.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
Method
(Strategy)
-­‐
Business
Model
1
2
3
4
5

51.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5

52.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)

53.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
(-­‐)
(+)
Jobs
To
Get
Done
(Behavior)
q Compete
in
exisZng
market
space
q Beat
the
compeZZon
q Exploit
exisZng
demand
(market)
q Make
cost
vs.
value
trade-­‐off
q Low-­‐cost
business
model
or
DifferenZaZon
business
model
Outcomes
(Hypotheses)
q Highly
Contested
Market
Space
q HypercompeHHon;
CommodiHzaHon
q Low
Profitability;
Low
Profit
Margin
q High
Mortality
Rate
(Death
Rate)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5

54.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

55.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

56.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Employees/Star
Performers
q Animal
Care
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
Channels
&
RelaTon-­‐
ships
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
q Family
q Children
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

57.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
Dynamic
Strategy
Canvas
(“As
Is”)
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
q Family
q Children
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

58.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
q Family
q Children
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

59.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Family
q Children
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Animal
Handlers
q Suppliers
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
New
Entrants
(Startups)
SubsH-­‐
tutes
(Incumbents)
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

60.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Family
q Children
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
New
Entrants
(Startups)
SubsH-­‐
tutes
(Incumbents)
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Outdoor
Sports/Games
Theater
Musical
(Electronic
Games)
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

61.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Family
q Children
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
New
Entrants
(Startups)
SubsH-­‐
tutes
(Incumbents)
Comple-­‐
mentors
Influenc-­‐
ers
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
(Electronic
Games)
Outdoor
Sports/Games
Theater
Musical
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

62.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Family
q Children
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
S:
Strengths
O:
Opportuni-­‐
Hes
W:
Weaknesses
T:
Threats
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

63.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
q Employee/
Star
Perform-­‐
ers
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
Show
Arenas
q Classic/
TradiHonal
Circus
Entertainment
q Animal
Care
q Family
q Children
q Employees/Star
Performers
q Animal
Upkeep
q FaciliHes/Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Sale
q Aisle
Concessions
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV
q Newspapers
q Classic/
TradiHonal
Circus
q Discomfort
with
use
of
animals
q Lack
of
focus
in
viewing
shows
in
3-­‐ring
circus
q High
price
of
aisle
Zckets
Value
Engine:
Low-­‐cost
focus
(“The
Greatest
Show
on
Earth”)
Red
Ocean
Strategy
Low
Profit
Margin
q Animal
Handlers
q Suppliers
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

64. Blue
Ocean
Strategy

65.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
TRADE-­‐OFF
TOOL
(Product/Service)
STRENGTH
(+):
Delight
WEAKNESS
(-­‐):
Pain
TradiTonal
Circus
(Industry)
q Fun
&
Humor
q Thrill
&
Danger
q Inexpensive
q Discomfort
with
use
of
animals
q Lack
of
focus
from
viewing
in
3-­‐ring
circus
q High
price
of
aisle
Zckets
Theater/Musicals
(Industry:
Direct/Indirect/Remote)
q ArZsZc
music
and
dance
q Expensive
Circus-­‐Theater
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
ü

66.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Low
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5

67.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Method
(Strategy)
-­‐
Business
Model
Jobs
To
Get
Done
(Behavior)
q Create
uncontested
market
space
q Make
the
compeZZon
irrelevant
q Create
and
capture
demand
(market)
q Resolve
cost
vs.
value
trade-­‐off
q Low
cost
&
DifferenZaZon
business
model
Low
Profit
Margin
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5

68.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

69.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
COST
(STRUCTURE)
REVENUE
(STREAMS)
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
(To
Do/Vision)
(Done)
(Doing)
PROFIT

70.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
Dynamic
Strategy
Canvas
(“To
Be”)
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

71.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Blue
Ocean
Strategy:
Six
Principles
1. Reconstruct
market
bound-­‐
aries
(6
paths)
2. Focus
on
big
picture
(4
steps)
3. Reach
beyond
exis<ng
demand
4. Get
the
strategic
sequence
right
5. Overcome
key
org.
hurdles
6. Build
execu<on
into
strategy
Four
AcHons
F’work
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

72.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

73.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
BOS:
Six
Principles
Four
AcHons
F’work
q E:
Eliminate
Star
Performers/
Animal
Shows/
Aisle
Concessions/
MulZple
Arenas
q R:
Reduce
Fun
&
Humor/Thrill
&
Danger
q I:
Increase
Unique
Venue
q C:
Create
Theme/
Music
&
Dance/
MulZple
Prodn
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

74.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
BOS:
Six
Principles
Four
AcHons
F’work
q E:
Eliminate
Star
Performers/
Animal
Shows/
Aisle
Concessions/
MulZple
Arenas
q R:
Reduce
Fun
&
Humor/Thrill
&
Danger
q I:
Increase
Unique
Venue
q C:
Create
Theme/
Music
&
Dance/
MulZple
Prodn
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Employees
q FaciliHes/
Equipment/Rent
q MarkeHng
&
Sales
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
q Ticket
Sale
(Premium)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

75.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Adults
q Corporate
Clients
q Family
q Children
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Employees
q FaciliHes/
Equipment/Rent
q MarkeHng
&
Sales
BOS:
Six
Principles
Four
AcHons
F’work
q E:
Eliminate
Star
Performers/
Animal
Shows/
Aisle
Concessions/
MulZple
Arenas
q R:
Reduce
Fun
&
Humor/Thrill
&
Danger
q I:
Increase
Unique
Venue
q C:
Create
Theme/
Music
&
Dance/
MulZple
Prodn
High
Profit
Margin
q Ticket
Sale
(Premium)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

76.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Inputs/
Partners
Channels
&
RelaTon-­‐
ships
Product/
Service
COST
(STRUCTURE)
REVENUE
(STREAMS)
Price
Star
Performers
Concessions
MulZple
Arenas
Fun
&
Humor
Thrill
&
Danger
Unique
Venue
Theme/
Music
&
Dance/…
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Circus-­‐Theater
q Adults
q Corporate
Clients
q Family
q Children
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Employees
q FaciliHes/
Equipment/Rent
q MarkeHng
&
Sales
BOS:
Six
Principles
Four
AcHons
F’work
q E:
Eliminate
Star
Performers/
Animal
Shows/
Aisle
Concessions/
MulZple
Arenas
q R:
Reduce
Fun
&
Humor/Thrill
&
Danger
q I:
Increase
Unique
Venue
q C:
Create
Theme/
Music
&
Dance/
MulZple
Prodn
High
Profit
Margin
q Ticket
Sale
(Premium)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Dynamic
Strategy
Canvas
(“As
Is”)
Decision-­‐Making
Dashboard
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT

77.
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
SoluTon
Gain:
(Un)Known
Customer
Segments
Processes/
AcTviTes
Internal
Resources
Channels
&
RelaTon-­‐
ships
Product/
Service
1
3
5
7
9
i
ii
iii
iv
v
vi
vii
viii
COST
(STRUCTURE)
REVENUE
(STREAMS)
Value
Engine:
Value
InnovaZon-­‐focus
(ProposiHon:
“We
Reinvent
the
Circus”)
Blue
Ocean
Strategy
q Employees
q Brand/Culture
q FaciliHes/
Equipment/
MulHple
ProducHons
q Circus-­‐Theater
Entertainment
q ArHsHc
Show
q Circus-­‐Theater
q Employees
q FaciliHes/
Equipment/Rent
q MarkeHng
&
Sales
q Agents
for
ArHsts
q Suppliers
q Ticket
Office
q Face-­‐to-­‐Face
q Radio
q TV;
Other
Media
q Newspapers
q Fringe
FesHvals
q Adults
q Corporate
Clients
q Family
q Children
High
Profit
Margin
q Ticket
Sale
(Premium)
Industry/Market/Customer
Goal
(Job
To
Get
Done):
To
experience
live
entertainment
1
2
3
4
5
Dynamic
Strategy
Canvas
(“To
Be”)
Decision-­‐Making
Dashboard
(To
Do/Vision)
(Done)
(Doing)
PROFIT