10. Miley Cyrus, The Situation, Cat Videos
= 22.3 hours/month
= 16,000 minutes/year
= more than you spend eating ALL YEAR
Energy Usage, Saving the Planet
= 7 minutes/year
29. Behavioral Science
Definition: An extensive trove of knowledge about how people really behave and
why they behave the way they do.
Norms
Loss Aversion
Autonomy
Rewards
Triggers
Opower is running the largest behavioral science experiment in the world
30.
31.
32. Increased customer trust
100%
75%
76%
68%
Impact 49% of JD Power score
Consistent impact across 30K
interviews at 24 utilities
68%
55%
50%
48%
38%
25%
0%
Trustworthy source
of information
Wants to help me
Wants to help me
reduce my energy
save money
use
Treatment
Control
33. Predictable energy savings
5.0%
Average Steady State Savings = 1.5 – 3.5%
4.5%
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
6
12
18
24
Months since program start
30
36
Results measured and verified by independent third parties
42
34.
35. “This is a message from
BGE. During the
Wednesday, July 10th
Savings Day, you earned
$2.75 for reducing your
energy use. The averagesaving home earned $3.75
more than you.”
36. You know you’ve made it when
you’re on
Opower and BGE:
Behavioral Demand Response
