Monday Corporate Presentation

WHY?

good things start on monday

© Monday 2013 | Todos os direitos reservados

Jul 2013

Monday is a full service
digital and interactive agency.


Jul 2013

We’re a team of designers,
builders & thinkers who craft
digital experiences.


Jul 2013

We love marketing and
technology and believe in their
power at the service of brands.


Jul 2013

We are passionate about
creativity and we use it to
engage with our client's
customers.


Jul 2013

We have in house a highly
competent team of developers
trained to create from scratch,
program and install any web
based application or platform,
guided by efficient project
managers.


Jul 2013

Our team has the know-how
and the multidisciplinarity to
deliver any project on time, on
budget and with top quality.


Jul 2013

HOW?



Jul 2013

Our goal is to take our clients
to a new dimension, through
the combination of six very
strong skills:
_Research
_Strategic Planning
_Design
_Marketing
_Technology
_Business Intelligence.


Jul 2013

“If you do what you love, you'll
never work a day in your life.”
We do:
_Digital Marketing and Advertising
_Social Media and Apps
_Mobile Sites & Mobile Apps
_360º Integrated Campaigns
_Websites & Web Apps
_Software Development

and we love that.

Jul 2013

X-RAY

MEASURE

DREAM

OUR DIGITAL
APPROACH
IMPLEMENT

PLAN

CREATE


Jul 2013

OUR METHOD
ATTRACT
_media
_viral
_endorsement
_in store


ENGAGE
_websites
_mobile
_social media
_digital installations
_content creation
_Facebook aps
_gaming

CONVERT
_promo codes
_coupons
_store visits
_loyalty programs
_contests
_community management

Jul 2013

WHAT?



Jul 2013

M&M’s
_content creation
_community management

Throughout the M&M's Wanted
campaign, released worldwide in
several media, we developed posts
(design + copy) to the brand's
Facebook page, telling the story of the
disappearing of the characters Red and
Yellow and their adventures trying to
outwit Inspector M.


Jul 2013

PROMOFANS
_software development

In terms of Software Development, we created
Promofans®, a promotion management platform in
which Store Managers can manage their promotions,
users and digital communication channels of
Promofans®. We also created different means of user
access to the platform: Site (Web and Mobile), Mobile
App (iPhone and Android), Facebook (profile and App)
and Interactive platforms in the shopping centers.


Jul 2013

Sally Hansen
_digital marketing

Sally Hansen’s digital strategy has an integrated
communication campaign in throughout three
different tools:
Point of Sale materials; Facebook Page
management; Creation of relevant applications
such as You&Sally.


Jul 2013

RedBull
_campaign

Red Bull launched a worldwide campaign for its
three new energy drink flavours – cranberry, lime
and blueberry. We developed more than 10
interactive banner layouts in line with this
international campaign to be shown in several
digital media.


Jul 2013

DELTA Q
_gaming

Do you remember the popular game
"Bubbles"? We've developed a similar
version, entirely devoted to Delta Q. The
game was associated with a Facebook App
allowing users to win valuable prizes such as
Delta Q coffee machines.


Jul 2013

SONY XPERIA
_near mobile interaction

We developed for Sony the Sony Mobile boot which consisted on 3 Areas: Xperia Area - Present and demonstrate
the New Xperia line products; Sony Interaction Area - the interaction of the Xperia products with other Sony
Products; NFC Game Area - Interact and educate the visitors with a NFC based game called “Xperia Hot Shots –
NFC Challenge”.

Jul 2013

WEBSITES


Jul 2013

Software
Development


Every step that a product or service goes through till it
gets to the end consumer has its value, its importance.
At the end of the day it all comes down to how effective
and efficient the process is.
Our web-based business applications aim to improve
our client’s work-flow. We’ve helped a public
organization to upgrade their internal communication
tool, created a customized CRM software for a
pharmacy group and made possible to a tour operator
to automatically generate a trip route for their clients.
A platform that took years to build and had cost
hundreds of thousands of Euros can now be developed,
with the help of web programming languages
(PHP, .NET, Ruby on Rails), in few months and for a much
more reasonable price.

Jul 2013

Websites
& Web Apps


A company’s website is several times the first contact
point with its prospects and, rather than not, the first
impression stays with the customer.
When a prospect starts looking for a brand/institution’s
website, it means he/she is willing to establish a
relationship – it is crucial that the first online impression
is flawless, not only technical wise but also regarding
the response given to people’s needs and wishes. This
given impression should come along perfect either
when the user is accessing through a regular laptop or
via any mobile device.
Every website we create is unique. The process of
developing or re-designing a website begins with a
thorough market analysis – what people want, what the
competition has, what the new trends are and, most
importantly, what the brand/institution needs. The result
of this analysis can be a simple information gatherer or a
complex portal with various reserved areas and an
integrated online store.

Jul 2013

Getting noticed in the point-of-sale is crucial. No matter how
much is invested in media, it’s very likely the consumer will only
buy your product with a relevant, targeted and retailappropriate design.
This being said, point-of-sale is also the best place to create a
bond. Once a customer picks a brand it’s created a window of
opportunity for a long term relationship.

360º
Integrated
Campaigns

There are three different levels of proximity a brand can reach
when the relationship is initiated on the point-of-sale.
At first, the product has to catch the eye of the consumer. This
one action can be very difficult, especially when working for
retail stores where the competition is fierce.
Secondly, when the contact is created, it has to generate a sale.
There is no unique trick for this to happen – it can be a
promotion, the aesthetics of the product or, of course, the sole
necessity of the consumer – but one thing is certain, everything
that is done has to be well targeted.
Lastly, and once the consumer leaves the store, there’s when
the digital world comes in handy; that’s what we do best. In
order to build loyalty, the relationship has to continue. This
extended contact can happen with a simple online campaign,
with a fidelity club or even the push of related information – the
goal is always to impact the next purchase decision.


Jul 2013

Mobile Sites &
Mobile Apps


The world is going mobile. Mobile phones – and in
specific smart phones and tablets – became the new
media for information.
Mobile devices are personal and people tend to be
inseparable from them.
Brands that become part of this circle stand in a position
of great proximity with the consumer and step closer to
the top of mind title but, in order to get there, they are
required to father or sponsor interesting content,
relevant information or useful/entertaining applications.
Nowadays, every phone is smart, there’s one iPhone in
every six pockets and Android is no longer a strange
robot. Users are embracing the capabilities the mobile
devices now offers.
Accessing the internet everywhere or downloading an
application is a trivial action that brands can take part if
they provide relevant content, useful tools or fun apps.

Jul 2013

Social Media
& Apps


The conversation is constant and no regular web user
can now live without sharing his life through Facebook,
Twitter or even a blog. Brands are required to
participate but, in order to do so, they have to be
prepared and equipped to speak head-to-head with
their consumer in a human and transparent fashion.
Once this conversation starts, and so that the
relationship is kept, it’s imperative to create content
that’s both targeted and relevant. This content can be
shown in a variety of ways; from a simple post to a
complex application, the final objective is always the
same – engagement.
To measure the impact of the presence in the social
media, either on Facebook, Twitter, LinkedIn, Google+
or even a tailor-made social network, we’ve created
several metrics to analyze every interaction with each
fan, follower of friend. These reports are extremely
useful, not only to provide information that validates the
investment but also to retrieve valuable insights over
the core target demographics and preferences.

Jul 2013

Digital
Marketing &
Advertising


A new communication paradigm rises. People will get
informed, talk and influence decisions about your
products.
Brands should cooperate and encourage all that talking.
We have the mission to transform technological
solutions into marketing products. This helps the brands
to engage with customers, to listen to their needs and
respond with personalized solutions

Jul 2013

Believe in the power
of your brand and embrace
a new reality.


Jul 2013

RUA TIERNO GALVAN,
TORRE 3 DAS AMOREIRAS,
N.º 10, 4º PISO, - 407
1070-274 LISBOA
T. +351 21 421 62 87
INFO@MONDAY.PT
WWW.MONDAY.PT

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