My presentation for Polytechnic University of the Philippines - Marketing Buzz: Build Like A Guild event about 8 effective social media starter techniques for Company & Professional services

1. Roel Jan Manarang
Director of Online Marketing
North Social Media
www.northsocialmedia.com
@roelmanarang
8 EFFECTIVE SOCIAL MEDIA
STARTER TECHNIQUES
FOR COMPANY & PROFESSIONAL SERVICES

2. ABOUTROELMANARANG
01www.northsocialmedia.comwww.northsocialmedia.com
2008
Blogger
2009
Sales Consultant
2010
Marketing Manager
2011
Online Marketing
100+ BUSINESSES
X 20 COUNTRIES
Serving the most iconic brands
APPROVED FACEBOOK SME
AGENCY PROGRAM
South East Asia
FOUNDER AND DIRECTOR
OF INBOUND MARKETING
North Social Media
TOP 1 SALES AND
MARKETING EXPERT
Elance Rankings 2011 - Present

3. 8 EFFECTIVE SOCIAL MEDIA
STARTER TECHNIQUES
FORCOMPANY &PROFESSIONAL SERVICES

4. ABOUTTHELIST
03www.northsocialmedia.comwww.northsocialmedia.com
$15,000 USD
₱630k PHP
$54,780 USD
₱2.3M PHP
15k USD
TARGET GOAL
54k USD
TWO DAYS RAISED

5. ABOUTTHELIST
04www.northsocialmedia.comwww.northsocialmedia.com
2MILLION–3MILLION
REVENUE

6. BEFORE WESTART
FIND YOUR TONE
FUN-LOVING SOUL PROFESSIONAL
BEFORE WESTART
FIND YOUR TONE
FUN-LOVING SOUL PROFESSIONAL
Make extra bucks Sustainable revenue flow
Vs.

7. #1. YOUNEEDABLOG
06www.northsocialmedia.comwww.northsocialmedia.com
MAKE IT A SALES HUB.
INVEST ON IT.
BUILD IT.

8. 57% OF MARKETERS ACQUIRED
CUSTOMERS FROM BLOGGING
BLOG FREQUENCY IMPACTS CUSTOMER ACQUISITION.
92% OF COMPANIES WHO BLOGGED MULTIPLE TIMES A DAY
ACQUIRED A CUSTOMER THROUGH THEIR BLOG.
46% OF PEOPLE READ BLOGS
MORE THAN ONCE A DAY.
81% OF MARKETERS RATED THEIR BLOG
AS USEFUL OR BETTER.
HubSpot State of Inbound Marketing, 2012
HubSpot Science of Blogging 2010

9. #1. YOUNEEDABLOG
08www.northsocialmedia.comwww.northsocialmedia.com
BLOGGERTUMBLRWORDPRESS
AND MORE…

10. #2. BLOGOPTIMIZATION
09www.northsocialmedia.comwww.northsocialmedia.com
ABOUT PAGE
GREAT TESTIMONIAL
HOW DO I WORK WITH YOU
ABOUT AND CONTACT
CONTACT INFORMATION
FRONT, ABOUT, CONTACT
EVERYWHERE

11. #2. BLOGOPTIMIZATION
10www.northsocialmedia.comwww.northsocialmedia.com
ADS, SIDEBARS, WIDGETS, AND MORE.
ADS OR NO ADS?
KILL RANDOM WIDGETS
ENABLE COMMENTS AND MAKE IT EASY
ENABLE SIGN UP FORM FOR LIST BUILDING
MAKE YOUR BLOG EASY TO READ
SPEED UP YOUR SITE

12. POSTING TIPS:
11www.northsocialmedia.com
Write posts about your industry
and establish thought
leadership.
#3. BLOGBUSINESSENGINE
Link to other resources and
blogs that talks about your
industry. Then, inform them.
Write posts that offer solutions
to your target audience
problems.
Your passion should shows
through. That’s what people
buy.
Constantly update content.

13. #4 PROMOTE YOUR BLOG

14. 13www.northsocialmedia.com
#5. GIVETOGET
BE HELPFUL PROVIDE IDEAS,
TOOLS & INSIGHTS
OFFER FREEBIES

15. #6 CONTRIBUTE
AND USE OTHER
SOCIAL MEDIA TOOLS
BEYOND JUST YOUR BLOG

16. 15www.northsocialmedia.com
Conferences
#7. ATTENDSOCIALGATHERINGS
Prepare a business card
Clever
How to reach you
How to do business with you
Provide cell number
More than conferences
Social media gatherings
Local Events
Meetups
Meetup.com

17. #8 ASK FOR THE SALE

18. 1. Build a blog, invest & make it as your sales hub
2. Optimize your blog professionally
3. Write post that establish your experience and abilities in the industry
4. Promote your blog
5. Give to get
6. Contribute on other channels beyond your blog
7. Attend real time events
8. Ask for the sale
SUMMARY:
8 EFFECTIVE SOCIAL MEDIA
STARTER TECHNIQUES
FORCOMPANY &PROFESSIONAL SERVICES

19. QUESTIONS
AND ANSWERS
@roelmanarang
www.northsocialmedia.com
Twitter
@NorthSMedia
Facebook
NorthSMedia
Pinterest
NorthSMedia
e. hello@northsocialmedia.com