This is an introductive presentation about Umbraco "the friendly CMS"

1. Umbraco “The friendly CMS” Sebastiaan Janssen Roel Snetselaar 07.23.2009

2. Agenda Introduction Facts Sales overview Technical overview Future Alternatives

3. Introduction Open source ASP.NET, C# MIT license http://en.wikipedia.org/wiki/MIT_License Web Platform Installer Wish: simple, beautiful, intuitive (quote NielsHartvig)

4. Introduction - Umbraco corporation Founded by NielsHartvig (DK) Also in the company Per Ploug Hansen (DK) Tim Geyssens (BE) Ownership Umbraco project intellectual property Community commitment

5. Introduction - Umbraco corporation Umbraco training Umbraco certification Umbraco.tv Umbraco Pro subscriptions Umbraco solution providers Production and funding Codegarden

6. Introduction - Umbraco community Core development team (currently 9 people) MVP’s (currently 6 people) Our Umbraco http://our.umbraco.org Forum Wiki Project / package repository People Codeplex

7. Facts Started in 2000 Version 1.0 released in 2003 Open source since 2004 Currently in top 10 open source .NET CMS world wide Number 1 download WPI http://www.microsoft.com/web/gallery/ 2005 - 4000 installations 2006 - 15000 installations 2009 - 70000 installations (based on ping-back)

9. Sales overview Determine target No license cost More budget for development, usability, testing, design, integration, thus higher quality No vendor lock-in Low total cost of ownership Community support Community extensions Small sites & large sites

10. Sales overview - End-users Browser based (works in IE, FF, Safari, Chrome) Intuitive and easy to use Word / live writer integration Simple workflow management Different roles/user types Content versioning, scheduling, notifications Translation interface includes XML export / import for translation agencies

11. Sales overview - Sites on Umbraco Peugeot.com Heinz.com Wired.co.uk Hasselblad.com Cokecce.co.uk Vriendenvanamstel.nl Johma.nl Sandisk.com

20. Sales overview - Companies Mirabeau Axendo LBi group Belgium Reed business Arlanet Tribal Internet Marketing Clockwork Guilty People (NL & BE companies)

21. Technical overview - Basics Developer Focused Embracing XSLT Master pages Fully Extensible .NET User/Custom Controls Events API Webservices

22. Technical overview - Developers API allows for easy extension While maintaining ability to upgrade to new versions Excellent existing CMS functionality Allows developers to focus completely on writing real code Developers spend very little time on setting up the framework and more time on doing what they love: writing software

23. Technical overview – Frontend Complete control over HTML output Develop master pages, CSS, Javascript & XSLT from within Visual Studio SEO Friendly Adjust document types to add missing fields Easy XSLT examples available to get a flying start (navigation, breadcrumbs, news lists, sitemap, etc.)

24. Technical overview – Develop / deploy Development environment IIS & SQL 2005 or 2008 VS2008 & .NET 2.0 or 3.5 / TFS Deployment Copy files Export and import document types Content migration, manually or via Courier

25. Future Umbraco 4.1 will be native .NET 3.5 (late 2009) Image cropper built in Spellchecker Content tree reworked, completely in jQuery Umbraco 5 will be a rewrite using ASP.NET MVC (late 2010) Full development support by Microsoft Umbraco 4.1 will be stable and supported post release of Umbraco 5

26. Alternatives SiteCore Good product butexpensive Lots of functionality, mightbe overkill N2 & MojoPortal Backoffice does not look good, not user friendly Have to write code for almost anything you want to do DotNetNuke Out dated & frontend work is very complicated, takes up a lot of developer time

27. Questions?

28. Getting in touch Sebastiaan Janssen www.cultiv.nl/blog www.twitter.com/sebastiaan sebastiaan@cultiv.nl Roel Snetselaar www.umbmagazine.com www.twitter.com/roelsn roel@definecreate.com Note: Thispresentation is made bytwoUmbracoenthousiastics, we are notaffiliatedwith the Umbracocorporation.