Presentation I did for Webvisions 08.---Roger (http://rogerblack.com)

1. The web
is dead!
Webvisions
Portland
23 May 2008

2. THE DIRECTION OF THE INTERNET
Long live
the web!
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 2

3. THE WEB IS DEAD
The web is
about links
★Hypertext markup language
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 3

4. THE WEB IS DEAD
Not a good thing
for people with
an attention deficit
problem
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 4

5. THE TRENDS
Clients (players)
are challenging
the browser
★Flash, Silverlight
★Video
★Widgets
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 5

6. THE TRENDS
★Search
★Community
★Social networking
★Blogs, citizen journalism
★Aggregated content
★Rich media
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 6

7. MEANWHILE, THE MODEL HAS CHANGED
One to many Publisher/
Producer/
Author
Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User
Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/ Reader/
Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/ Viewer/
User User User User User User User User User User
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 7

8. THE WEB 2.0 MODEL
Many to many
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ User/ User/ User/ User/ User/ User/ User/ User/ User/
Producer Producer Producer Producer Producer Producer Producer Producer Producer Producer
User/ BLACK
ROGER : WEBVISIONS : PORTLAND User/ 2008
User/ : 23 MAY User/ User/ User/ User/ User/ User/ User/

9. NEW PLATFORMS
Multiple targets
Publisher/
Producer/
Author
MySpace/
Web RSS
Magazine Newsletter Newspaper Facebook Radio Video TV Podcast
Site(s) Feed
/Twitter
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008

10. USER-GENERATED CONTENT
The flow is reversed
The
New Portal
Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber Subscriber
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 10

11. THE WEB IS TOO BIG
Aggregating content
★PopURLS
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11

12. THE WEB IS TOO BIG
Aggregating content
★PopURLS
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 11

13. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

14. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

15. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

16. THE WEB IS TOO BIG
Aggregating content
★iGoogle
★Yelp
★Netvibes
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 12

17. ENOUGH WITH THE LINKS!
It’s all about
the narrative.
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 13

18. RICH INTERNET APPLICATIONS
WPF:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

19. RICH INTERNET APPLICATIONS
WPF:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

20. RICH INTERNET APPLICATIONS
WPF:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

21. RICH INTERNET APPLICATIONS
WPF:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 14

22. RIA’S
Silverlight:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15

23. RIA’S
Silverlight:
New York Times
Reader
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 15

24. ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 16

25. READABILITY
Fitting the grid
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

26. READABILITY
Fitting the grid
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

27. READABILITY
Fitting the grid
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 17

28. READABILITY
WYSIWIG?
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 18

29. READABILITY
Pixel-aware ClearType WYSIWYG ClearType
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 19

30. READABILITY
Size for size
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 20

31. RICH INTERNET APPLICATIONS
Indigo:
A digital magazine
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21

32. RICH INTERNET APPLICATIONS
Indigo:
A digital magazine
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 21

33. DIGITAL MAGAZINES
The next thing
★6 million page views per month
An average of two spreads at a time
★90,000 subscribers
★Where
41% Mexico City
21% Monterrey
7% Guadalajara
31% Rest of Mexico
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34. THE US VERSION
Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23

35. THE US VERSION
Flyp
★RIA experience
★One story at a time
★Only online capability
★Blogging and comments
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 23

36. NEXT STEPS
And then?
★Live content
★Inline discussion
★User design
★Fix the fonts
ROGER BLACK : WEBVISIONS : PORTLAND : 23 MAY 2008 24

37. Thank
you.
rogerblack.com
E-mail: roger@rogerblack.com