Brain-based ways to improve copy and make it engage the reader's mind. Metaphors, adjectives, more. Tips from Dooley's Brainfluence book, Neuromarketing blog, and more.
16. SEO
Your
50,000,000,000 Amazingly
Engagement
Well-Written
Content
Social Pages
Sharing
Action!
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
41. What small change did this?
• Fair Price – Up 7%
• Caring – Up 11%
• Fair Treatment – Up 20%
• Quality – Up 30%
• Competency – Up 33%
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
42. “You can trust us to do
the job for you.”
Ch.
38
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51. sharp
polished bright
heavy
smooth
slimy fuzzy
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52. Use vivid, sensory,
emotional adjectives to
engage the brain.
Ch.
66
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53. “The most important word in
the vocabulary of advertising
is TEST.”
-David Ogilvy
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54. Free Resources
Neuromarketing
Neurosciencemarketing.com/blog
Brainy Marketing
blogs.forbes.com/rogerdooley/
Inside Influence Report
influenceatwork.com
Dan Ariely Blog
danariely.com
Social Triggers Blog
socialtriggers.com
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC
55. Copy That
Converts!
Roger Dooley
rogerdooley.com
rogerd@dooleydirect.com
@rogerdooley #pubcon #brainfluence Copyright 2013, Dooley Direct LLC