1. Web 2.0 and Social
Media for Business
Chapter 4: Beyond Blogging: RSS and Podcasting: Part A
Roger McHaney, Kansas State University

2. Web 2.0 is Information-Rich
Web 2.0 tools enable
businesses to create content
then share and disseminate it
to potential customers and
others. This has become so
easy and widespread that
content has spread far
beyond what any person can
comprehend. Researchers
call this information overload

3. RSS Feeds
are the
‘Strands’ in
the Web
RSS enables a business to selectively
move content onto the Web and
reduce information overload

4. Example RSS Feeds
RSS (Really Simple
Syndication) provides a
mechanism for making
information available
and for filtering relevant
material.

5. Example RSS Feeds
RSS includes a family of Web
feed formats used by
publishers to disseminate
material. Online news services
such as CNN.com and
BBC.co.uk use this
technology to publish news
articles, headlines and other
material in a standardized
format.

6. RSS is Based on XML
<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0">
<channel>
<title>This is the Title of the RSS Feed List</title>
<link>http://mchaney.com</link>
<description>This section describes the feed list (not the individual blog
post!)</description> <item>
<title>This is one item from the blog</title>
<link>http://mchaney.com/rss/entry1.html</link>
<description>This describes a blog entry and will appear in the reader
description of the individual post.</description>
<guid><http://mchaney.com/rss/entry1.html</guid>
</item>
<item>
<title>This is the second item from the blog</title>
<link>http://mchaney.com/rss/entry2.html</link>
<description>This describes the second blog entry and will appear in the
reader description of the individual post.</description>
<guid><http://mchaney.com/rss/entry2.html</guid>
</item>
</channel>
</rss>

7. Approaches to Gathering Feeds

8. Feed Readers and Software Collectors
RSS feed aggregator software goes by many names: feed
collector, news reader, blog reader, RSS reader, and others.
Aggregator software acquires new content continually and
adds to a collection even when the user is not online.

9. Example
Feed-
Readers

10. More
Example
Feed-
Readers

11. Video

12. NetVibes as a FeedReader

13. Using FeedDemon (Business Favorite)
Download and Install on Windows

14. Subscribing to Feeds

15. Subscribing to Feeds (con’t)

16. Using Folders to Organize

17. RSS Feed on a Web site

18. RSS Content

19. Web 2.0 and Social
Media for Business
End of
Chapter 4 Part A

20. Slide Media from:
Slides Prepared by Professor Roger McHaney
Kansas State University PresenterMedia.com
Twitter: @mchaney support@presentermedia.com
Blog: http://mchaney.com
Email : mchaney@ksu.edu
4416 S. Technology Dr
Sioux Falls, SD 57106