Roger C. Parker’s Title Evaluation Scorecard reviews the key characteristics of successful titles and includes 10 questions to ask when evaluating proposed titles for articles, blog posts, books, ebooks, and SlideShare presentations. You can also use the Title Evaluation Scorecard when evaluating titles for content marketing premiums like reports, white papers, and videos. Titles play a “make or break” role in your writing and content marketing success. Choose the right title, and you establish instant rapport with your intended readers. The right title should clearly indicate who should buy or download your book, ebook, or white paper, why they should buy or download it, and how they will benefit from it. Choose the wrong title, however, and your book or incentive becomes invisible! Just as the headline is the most important part of an advertisement, the title is the promise that attracts readers (and search engines) to your publication’s landing page and engages their interest. SlideShare blog titles, plus a Title Evaluation Scorecard you can download, for evaluating your publication’s proposed title.

1. R OGER C. P ARKER ’ S P UBLISHED & P ROFITABLE
Title Evaluation Scorecard
TITLE
CRITERIA QUESTION COMMENTS SCORE
Does your title clearly promise a
Promise
desired benefit?
Does your title include details that
Specificity
add specificity and urgency?
Did you emphasize your intended
Targeted
readers in your title?
Does your title differentiate your
Position
publication from competing titles?
Did you use curiosity or metaphor to
Engagement
make your title more memorable?
Does your title communicate in an
Voice
everyday, conversational tone?
Did you edit your title to the fewest
Concise
and shortest words possible?
Did you include a subtitle that
Elaborate
provides additional information?
Does your title include the keywords
Search
readers use searching online?
Did you use more than one of the
Combine
above techniques in your title?
Score
© 2012 Roger C. Parker | www.publishedandprofitable.com | rcpcontent@gmail.com

2. Get help achieving your
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After writing over 40 best-selling nonfiction books and premium books that
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perspective to your content marketing goals. I offer:
• Developmental editing for trade publishing and premium books
• 1-to-1 book coaching plus copy and design critiques for titles and covers
• Creativity tools, like mind mapping and ideaTracking training (i.e., custom systems for
locating, learning from, and leveraging good ideas before they disappear)
• Checklists and worksheets for improved content marketing and writing productivity
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Apple Computer
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How to save time writing a book or
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…start by downloading my free workbook, 99 Questions to Ask Before You
Start to Write or Self-Publish a Brand-Building Book. Follow me on Twitter
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2012 Roger C. Parker | www.publishedandprofitable.com | rcpcontent@gmail.com