Rogers commissioned a national survey to determine Canadians’ communications technology savviness. The goal was to find out how tech savvy Canadians think they are then put them to the test on roaming, data usage and online security. The survey was launched as part of Tech Essentials - a Rogers education program to help Canadians make smart and safe choices online . Survey questions were turned into an online quiz. Anyone can see how they compare to other Canadians at techessentials.rogers.com.

1. Communications Technology Savviness
Survey Summary Report
January 2013

2. What we did and why
• Rogers commissioned a national survey to determine Canadians’
communications technology savviness. The goal was to find out how
tech savvy Canadians think they are then put them to the test on
roaming, data usage and online security.
• The survey was launched as part of Tech Essentials - a Rogers education
program to help Canadians make smart and safe choices online .
• Survey questions were turned into an online quiz. Anyone can see how
they compare to other Canadians at techessentials.rogers.com

3. Survey methodology
• An online survey was conducted among N=1,000 Canadians 18+
years old from November 26-28, 2012, by Head Research on
behalf of Rogers.
• Sample was provided by a Research Now panel, and drawn from
major regions in proportion to the Canadian Census.
• The statistical margin of error for overall survey results in this
study is +/- 3% (assumes panelists do not differ from non-
panelists, and respondents do not differ from non-
respondents). This means that, in 19 out of 20 cases, survey
results for questions based on all survey respondents (N=1,000)
will differ by no more than 3% in either direction from what
would have been obtained by measuring the opinions of all adult
Canadians.

4. Communications Technology Savviness – the results
Canadians believe they are quite savvy with respect to
communications technology
Communications Technology Savviness
A B C D F
Perceived 17% 43% 33% 6% 1%
Actual (average) 0% 4% 12% 27% 57%
… but perception is not reality
Roaming Savviness
A B C D F
Perceived 16% 36% 31% 13% 4%
Actual 0% 7% 18% 28% 47% Despite their self-confidence, a large majority of Canadians want
Data Savviness to improve their communications technology knowledge
A B C D F
Perceived 22% 38% 27% 9% 4%
Actual 0% 5% 11% 24% 60%
87% 83%
Online Safety Savviness
A B C D F Interested in learning more Interested in using a website dedicated
about communications to helping consumers improve their
Perceived 29% 44% 21% 5% 1% technology communications technology knowledge
Actual 0% 0% 8% 28% 64%
An online survey was conducted among N=1,000 Canadians 18+ years old from November 26-28, 2012, by Head Research on behalf of Rogers. Sample was provided by a Research Now panel, and drawn from major regions in proportion to the Canadian Census. The statistical margin of error for overall survey results in this
study is +/- 3% (assumes panelists do not differ from non-panelists, and respondents do not differ from non-respondents). This means that, in 19 out of 20 cases, survey results for questions based on all survey respondents (N=1,000) will differ by no more than 3% in either direction from what would have been obtained by
measuring the opinions of all adult Canadians.

5. Roaming Savviness
Roaming Savviness Perceived
A
16%
B
36%
C
31%
D
13%
F
4%
Actual 0% 7% 18% 28% 47%
Canadians have a basic understanding
of roaming, but struggle with details … To which of the following would roaming charges not be applied?
What is roaming? 40%
Using another carrier's 28% 26%
11% network
$
14% 14% 14%
$
9%
Another word for long 6%
18% 62%
distance
Contacting a person on
$ $ $ $
antoher carrier's network Text messages Voice/making Retrieving voice- E-mail Web browsing Calling your No idea/Not sure
No idea/Not sure phone calls mail messages carrier via *611
Which of the following statements are true?
Which would likely result in the lowest roaming charges?
None of these are true 29% 30% None of these are true
Sending a text message Roaming charges do not Calls to business with toll-
apply to apps that are built 19% 20% free numbers are excluded
No idea/Not sure into your phone from roaming charges
OTHER Other
Checking weather 7% If an app that uses data is active and Roaming charges normally apply if
is only running in the you contact your carrier to buy a
using weather widget 11% 21%
background, but is not being roaming package while you're
Basic web browsing 4%
32% 42% used, roaming charges will not apply already out of their network
Watching HD video 1%
on Youtube If you check email and open Once you're roaming, you have to
Voice/making a phone call 4% attachments while outside of your wait until you get your bill to know
carrier's network, roaming charges 48% 30% how much of your roaming package
Retrieving a voice-mail 7%
message will apply allotment you've actually used up
Sending an email 7% 26% If you check email without opening Most data roaming packages have
Navigation/GPS app use 3% any attachments while outside of safeguards that prevent overage
13% 21%
your carrier's network, roaming charges if you go beyond what's
charges will not apply included in your package
Correct Answer

6. Data Savviness
Data Savviness Perceived 22%
A B
38%
C
27%
D
9%
F
4%
Actual 0% 5% 11% 24% 60%
Canadians’ understanding of data has How many regular, SMS text messages does it take to go over your Canadian data allotment?
a lot of room for improvement
Order the following from smallest to largest 7% 25-100
6%
73% 33% 4% 250-500
001111000
55% 101111010 1000-2500
% Who ordered
53%
data correctly
49% 001111000 001111000
001111000 001111000 001111000 33% None, I have an unlimited plan
001111000 101111010
101111010 101111010 101111010
011101001 011101001 011101001 011101001
001111000
18% None, text messages are separate
001111000 001111000 001111000 from data allotments
101111010 101111010 101111010 101111010
No idea/Not sure
011101001 011101001 011101001 011101001
1 kb 1 mb 1 gb 1 tb
In general, which of the following would use the most data?
Which of the following statements are true? 51%
21%
4% 4% 9% 7%
Less data is used when your 8% 3%
modem speed is faster
Not
Sure
When using your mobile device at
home via Wi-Fi, your home’s
monthly internet allotment is used 56%
instead of your mobile data plan
Which of the following require the use of mobile data (assume Wi-Fi not available)?
A phone with a poor quality camera
uses less data to send original-sized
photos than a phone with a higher 30% 58% 65%
quality camera 46% 44%
24% 31% 31%
15% 21%
27%
None of these are true
Not
Sure
Correct Answer

7. Online Safety Savviness
Online Safety Savviness Perceived
A
29%
B
44%
C
21%
D
5%
F
1%
Actual 0% 0% 8% 28% 64%
Canadians understand how to avoid viruses, but still have
a way to go with respect to secure online purchasing Which of the following Which of the following provide a more secure internet
statements are true? connection when making an online purchase?
If you have a computer firewall, you don't
From which of the following can your computer catch a virus? need any other software to protect against 8% Websites that use SSL technology 36%
malware, viruses or phishing
87% 87% When using someone else's Wi-Fi to
A small lock icon on your
connect to the internet, you device's 39%
browser's status bar
security settings and special security 32%
51% software will determine how safe you are
while on their network A "secured by Verisign" banner on
28% 36%
19% Pay attention to emails from your
the home/login page
3% bank, because that's how they'll contact 14%
you if someone's hacked your account
"https" on the front of
38%
E-mail Instant text Messages Downloading E-mail messages No idea / Not your address bar
attacments Messages content from sure
the internet None of these are true 54%
No idea/Not sure 24%
How many characters should a password have? If you drive and text, how many times more likely is it that you will have an accident?
5 2% 1%
3%
5
6 7% 7%
16%
8
8 16%
10
24%
It doesn't matter, it's the type and
order of the letters/characters 25
10%
themselves 64% 33%
The longer and the more different types 33
of letters / characters, the better
17%
No idea / Not sure No idea / Not sure
Correct Answer