14. HOW GOOGLE INTERPRET
YOUR QUERY?
•
NOW: Determine the searcher intent and return
pages that best match that intent.
•
BEFORE: Best matching the keywords in the
search phrase and return pages that best match
this keywords.
22. PAST: ON PAGE
OPTIMIZATION
•
Include our main keyword in the page title, URL,
H1 header and several times in content.
•
Point a lot of backlinks to the page using the main
keyword or phrase as a anchor text.
26. CHANGES
•
Google used to reward this time of optimization.
•
Nowadays that type of optimization is more liked
to get your page penalized!
•
Hummingbird change a lot of thing: a lot of pages
that rank for any given term do not contain that
term in the title.
27. LONG TERM SEO STRATEGIES
•
Quality content
•
Site structure
•
Authority
36. INTERNAL LINKS
•
Use internal links (like related articles).
•
Increase the ranking of a individual page and
contributes to index better the website.
45. AUTHORITY
…derived from the Latin word auctoritas, meaning
invention, advice, opinion, influence, or command.
(Wikipedia)
An accepted source of expert information or
advice. (dictionary.com)
46. HOW TO GET AUTHORITY?
•
Must be well know!
•
Make your website be seen by search engines as
an “accepted source of expert information or
advice”.
49. BACKLINKS
•
Make references to others authority sites.
•
Consider quality for every backlink (content of the
pages and theme).
•
Quality not quantity!
52. BACKLINKS
•
Only look to get backlinks on authority sites in
your niche.
•
Try to be Everywere.
•
Look for domains that are 5+ years old and with
domain page rank 4+.
56. ANCHOR TEXT
•
For in-context links, use page title or url.
•
In resource box, use page title, the url or the
domain name.
•
Don’t use keyword phrases as the anchor text!
58. OTHER TIPS
•
Remove or disavow the poor links.
•
More attention to the topic of the page that is
linking to yours.
•
You need fewer back links to rank well.
60. OTHER WAYS TO GET
BACKLINKS
•
Use article directories
•
Forum participation
•
Youtube and other video sites
•
Twitter and Facebook
•
Blogs on wordpress.com, blogger.com, tumblr.com
•
RSS Feeds - submit to rss feed directories
•
Guest blogging
•
PDF distribution (scribd.com, issuu.com)