1. IAB Russia 2014
Community and activities

2. IAB Russia
The Interactive Advertising Bureau (IAB) Russia
A part of an international network of IAB associations.
The primary goal - the growth and development of online advertising market.
Key directions activity of IAB Russia
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Working on formation of industry standards, guideline and glossary;
Research in the Internet advertising field within existing international methodologies and
practices in this area.
Educational activities;
Holding industry events, including MIXX Conference and MIXX Awards;
IAB Russia official web-site: www.iabrus.ru

3. IAB Global
C 1996 The Interactive Advertising Bureau (IAB) combines interactive advertising market
participants worldwide. IAB Branches successfully operating in more than 40 countries on 4
continents.
The Interactive Advertising Bureau (IAB) is considered to be "the Voice of Industry“:
• In US – is more than 460 leading Internet sites, agencies, technology companies. Their
total share is - 86% market share of online advertising in the United States: www.iab.net;
• In Europe - is more than 5,500 companies in more than 30 markets:
www.iabeurope.eu;
• More than 200 industry events, the key of which - MIXX Awards www.mixxawards.com;
• More than 50 research and analytical reports per year, among which: IAB Internet
Advertising Revenue Report, Internet Audience Trend Report, AdEx Report www.iab.net;
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IAB Global official web-site: www.iab.net

4. IAB Russia Mission and Philosophy
Mission
• Integration of Russian market into the world digital advertising market
• Two-way exchange of information and experience
• Distribution of digital advertising standards to Russia
• Provision of infrastructure for communication with foreign community
• Developing projects for demonstration of market potential in Russia
Philosophy
• Transparency and frankness of relations
• “Out of politics” atmosphere
• Balanced positioning of various market participants
• Focus on the industry needs
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5. IAB Russia members
(General membership)
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6. IAB Russia members
(Personal membership)
Nataly Dmitrieva
Dmitry Mojaev
Anton Nosik
Boris Omelnitsky
Ekaterina Rudikh
Fedor Virin
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7. IAB Russia members of the board 2014
IAB Russia president:
Omelnitsky Boris (ADFOX)
IAB Russia Vice President, Chairman of the Education Committee:
Virin Fedor (Data Insight)
Chairman of the IAB Russia Research Committee:
Belyaev Alexey (VI)
Co-chairman of the IAB Russia Standards Committee:
Karmanov Dmitry (Afisha-Rambler-SUP)
Co-chairman of the IAB Russia Standards Committee:
leonov Vsevolod (Google Russia)
Chairman of the IAB Russia Committee on contextual advertising and related markets:
Chernitskaya Maria (iContect)
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8. IAB Russia members of the board 2014
Head of the working group on the development of the market data
Kashin Valery (Auditorius)
Head of the working group to develop a standard for measuring the
effectiveness of online branding
Kharitonov Dmitry (RBC)
Head of the working group for the development of Internet advertising in television
Filippov Dmitry (SPB TV)
Co-chairman of the IAB Russia Standards Committee:
Ekaterina Rudikh
Co-chairman of the IAB Russia Standards Committee:
Romanenkov Alexey (Begun-Price.Ru-Ferra)
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9. IAB Russia executive team
CEO of IAB Russia:
Smolyakov Valentin
Projects manager of IAB Russia:
Shatalova Tatyana
PR director of IAB Russia:
Shpuntova Irina
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10. Membership types:
Personal membership
Format of membership to individuals
Annual charge: 10,000 rubles.
Condition: You must be a unanimous recognition by current members of IAB Russia Individuals as an expert in online
advertising market.
General membership
Format of membership for legal entities
Annual charge: 200 000 rubles.
Condition: You need two recommendations from current members of the IAB Russia and approval of candidate at the
General Meeting of Members.
Advanced membership
Format of membership for companies that are members of RACA and IAB Russia in the same time
Annual charge: 250 000 rubles.
Condition: Confirmation candidates at the General Meeting IAB Russia and the Board of RACA.
Associated membership
Format of membership extends to advertisers
Annual charge: Free
Condition: Advertising spending on any media carriers in Russia for 2013 should be total more than 30 million rubles
without VAT (confirmation - billings of agencies, research and monitoring companies).
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11. History and achievements
since the beginning of operating activities
in 2011, March by 2013, November
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12. Standards
Development of Interactive Advertising Glossary
iabrus.ru/projects/glossary/default.aspx
Construction and development of programmatic buying market in Russia according Open RTB 2.1
specification. From 2012 to 2013, held 11 meetings of the Working Group to discuss the overall
development agenda and agree on the next steps of the market RTB. Local standards:
1. Common classification of advertisers categories from TNS
2. Agreement on pricing in local currency
Adaptation of video advertising standards VAST and VPAID on Russian market for every key on-line video
broadcasting platform
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13. Research
Russian Digital Market ecosystem 2011,2012,2013
Classification of Internet market players - Russian advertising on its individual
Segments and drawing graphics card of segments with key players
By: IAB Russia
Find more: http://iabrus.ru/projects/eco/default.aspx
MediaScope 2012
Panel reflects the pattern of crossmedia consumption in Europe, which tracks the performance of
media consumption changes since 2003 in relation to the general level of the population in various
media resources and compares them with each other. Includes Russia since 2011.
By: IAB Europe
AdEx Benchmarck 2010,2011,2012
Annual survey of the advertising market in Europe.
By: IAB Europe
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14. Events & Education
MIXX Russia Conference 2013 – IAB Russia main event: 400 participants, 40 speakers.
Report to the Russian key advertisers and professional community global trends and drivers
that will accelerate the market development of interactive advertising from industry leaders
Cooperation with key interactive market events in Russia for
program development and expert content: Russia Internet
forum, Russian Internet week, eTarget, BrandDay, Red
Apple Festival.
Accreditation IAB Russia members in global events: IAB
Global Summit, IAB MIXX, IAB ALM, Interact Barcelona,
WEBIT.
Regular seminars for advertisers, agencies and specialists in
the training center IAB Russia / RACAR inviting Western and local
experts.
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15. 2014 Plans
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16. Working groups
Context & performance advertising
Standardization of tools in contextual advertising . Rules of tenders for SEM
Programmatic buying: RTB
Construction and development of programmatic buying market in Russia. Adaptation of Deal ID for Russia. Programmatic
Premium introduction to the Russian market
Mobile Advertising
Adaptation of the Russian market standards in order to regulate the mobile advertising market . Introduction and promotion
of best practices.
Internet TV
Construction and development of the Internet TV market
Digital Video effectiveness
(With RusBrand – advertisers association) Developing a standard that describes the methodology for evaluating of Digital
Video effectiveness
Industrial Glossary
Development and regular updating of a dictionary of professional terms agreed with experts IAB Russia and RACA .
Data Management
Formation data for using in interactive advertising purpose to increase the effectiveness of all promotional tools industry.
Digital Video Advertising
Digital Video Measuring in Russia.
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17. 2014 plans
Research
Russian digital market ecosystem
Classification of Internet market players - Russian advertising on its individual segments and
drawing graphics card segments with key players
AdEx Benchmark
Annual survey of the advertising market in Europe.
Russian advertising market volume
Annual research of volume of the Russian advertising market in its distribution.
What online advertisers are thinking about?
Needs analysis and plans of advertisers in online advertising tools to improve feedback
between advertisers and professional companies online advertising market .
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18. 2014 plans
Education
Certification of specialists
Development of classification of occupations with competencies in the field of online advertising and
providing this information to educational institutions as industrial order.
Workshops
MOBILE ADVERTISING
june 2014
Mike Berry
GLOBAL DIGITAL TRENDS
september 2014
Mike Berry
HIGHT-PERFOMENCE CUSTOMER CULTURE
november 2014
Engage
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DATA MANAGEMENT
febrary 2014
comScore
DIGITAL VIDEO
april 2014
Google

19. News Bulletins
IAB Russia Newsletters
Informing about key events of online advertising
market. Informing about activities planned for the
next 2 months and reporting data from past
industrial developments.
Market monitoring of Data Insight
Providing to members of IAB Russia a free
market monitoring of key industrial news.
Project is being prepared in conjunction with the
RACA.
Events
Partnership with all key activities of the advertising market for program development and expert
content.
www.iab.net/mixx
2013.russianinternetforum.ru
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2013.russianinternetweek.ru
brandday.ru
webitcongress.com
www.digital-branding.ru
festival.ru

20. MIXX Russia Conference 2014
Date: November 2014
MIXX Conception is to organize high-level dialogue between major brand-advertisers and the
reconciliation ways of industry development.
As the guests of the conference are expected participation of large amount of major Russian players and
industry representatives from USA, Europe and Asia, who are interested in the Russian market.
The format of the conference will include a variety of opportunities to establish personal contacts.
Saving tradition MIXX Russia Conference 2013, the conference speakers are the only world-class experts,
who are the TOP-managers of global international companies.
Official website: www.mixxrussia.ru
MIXX Russia Conference & Awards licensed by IAB Global (New York, USA)
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21. MIXX Russia Awards 2014
Date: November 2014
International conference MIXX Russia Conference will combine MIXX Russia Awards, which is already
world-recognized as an expert competition in the region of interactive advertising.
The works are estimated exceptionally high-qualified jury, invited from all over the world, each of whom
has made an exceptional contribution to the digital industry.
The winners of MIXX Russia awards will have an opportunity to take part in the global international
competition MIXX Awards 2014.
Important! All works and comments of judges will be collected at the official website and open for
review and opportunity of obtaining of invaluable experience for all players digital market.
Official website: www.mixxrussia.ru
MIXX Russia Conference & Awards licensed by IAB Global ( New York, USA)
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22. Contacts
Smolyakov Valentin
General manager
Omelnitsky Boris
President of IAB Russia
Shatalova Tatiana
Producer of the projects
+79165846909
v.smolyakov@akarussia.ru
+79161159349
bao@iabrus.ru
+79672662333
tas@iabrus.ru
127018, Moscow, street Sushchevskiy Val, 16, Building 5, Office
1100
Phone / fax : +74956613988
E-mail: add@iabrus.ru
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