3. Editorial Breakdown
Business 35%
Year Established: 2002 Entrepreneurship 25%
Re-launch Poder Hispanic: General Lifestyle
June 2010 and Entertainment 13%
Frequency: 6 x a Year Opinion 10%
(Bi-Monthly)
Arts & Culture 8%
P
ODER Hispanic is a bi-month-
ly publication producing Travel 5%
intelligence journalism for the
business-minded Hispanic, and Trade 2%
anyone interested in becoming more
knowledgeable about America’s fastest Health 2%
growing population. In keeping true Source:Publishers Estimate, 2012
to its name, PODER Hispanic speaks
to successful Latinos and those who
aspire to be. It was produced as a vehi-
cle to provide the Hispanic corporate
and entrepreneurial communities with
valuable, timely, and reliable informa-
tion. As a leading business and lifestyle
magazine, PODER Hispanic is written
for a global audience of influential
senior business executives, political
decision-makers, and entrepreneurs
interested in current events in both
politics and business.
PODER Hispanic charts the growth
of Latinos in all realms of business,
politics and entertainment, while also
reporting on Hispanic lifestyles and
Power Editorial Movies: Looking at new movies
that feature latino actors, writers Power and
trends. PODER Hispanic offers busi- Sections
Influential
and directors
ness news, profiles and exclusive in-
terviews with high-ranking executives BizBooks: Best books to read
News Briefs: From US, Latin
and political leaders, covering topics
of great concern as well as exposing
new issues impacting the world. Other
America and Miami
A Cut Above: The “insider’s in” Columnists
topics of interest featured in the maga- The Big Story: The issue’s featuring the most recent gadgets,
high end hotels/resorts/destinations,
zine include culture, travel, current
events, and lifestyle.
feature story
dining, cars and luxury items/gifts Our readers infuse and
The Seat: A Q & A with a major inspire. They don’t lead,
With specially themed signature issues politician / businessman / CEO Open for Business: A look at new
like “PODEROSOS”,“Top Franchises for businesses people just follow.
Hispanics” and “20 Under 40”, PODER Hispanic Enterprise: Examines
Hispanic presents its readers opportu- Travel: Hot spot destinations The US edition has four columnists
major business topics such as
nities to expand themselves personally around the globe who write from around the nation:
innovation, diversity, best business
and professionally. The magazine also Washington DC, Kansas, LA and New
features a South Florida and Texas edi- practices and best financial and York.The US edition also features
educational institutions Poder‘s ‘Fresh Look’ City Guide
tion, targeting both South Florida and an exclusive business column by
Series: Looking into the lifestyle,
Texas’ corporate and entrepreneurial Antonio Lucio, head of marketing
communities. Its innovative and com- Success & Motivation: Featuring business, and political life of at Visa.The Miami edition has four
prehensive cutting edge editorial cover- small business entrepreneurs growing Hispanic city centers columnists who examine local issues
age and exclusive insider access on the within the market. Other influential
US Hispanic market and Latin America Movers & Shakers: Features Agenda: Featuring top business columnists include Veronica Villafañe,
have made it an influence in social, businessmen and women on the rise and cultural events to attend in US Eric Farnsworth, Marcela Sanchez,
economic, political and cultural arenas. and Miami Mary Sanchez, and Jorge Ramos.
Source: Simmons NCS/NHCS Spring 2012
4. reader / research
The
Poder Hispanic
Reader / Research
About Televisa Publishing + Digital
P
ODER Hispanic is published 174 million.Televisa Publishing +
by Televisa Publishing + Digital Digital’s titles are #1 in market and
which is part of Televisa Group, audience share in most of its markets.
the largest media company in
the Spanish-speaking world based in Televisa Publishing + Digital provides
its market share and a major participant multi-platform opportunities for
in the international entertainment optimum delivery and impact.Televisa
business. With presence in 20 countries Publishing + Digital’s popular brands
and over 100,000 points of sale,Televisa extend to online properties, vents, and
Publishing + Digital publishes over 189 branded products that reach a greater
titles with an annual circulation of over audience and exceed advertiser’s needs.
5. Demographic Profile
Hispanic Enterprise: Four Latinos in the Pro Sports Owner’s Box p.69
Gender Language Spoken in Home Employment Status
ARQUITECTONICA
TOMAS REGALADOGEO
AUGUST – SEPTEMBER 2012 / MIA
Male 58% English Dominant 49% CEO / Owner / President 38%
Female 42% Spanish Dominant 23% Other C-Level 3%
www.poder360.com
Bilingual 28% VP 2%
Average Age Managing Director 3%
As per Census, PODER HISPANIC Manager 22%
18 - 24 10% readers reside in Associate 32%
ferran adria
From elBulli
with Love
25 - 34 23%
The Latino Vote 35 - 44 27% South 31% Children in Household
WILL HISPANICS BE THE DECIDERS
IN THE 2012 ELECTION?
45 - 54 24% West 28%
Plus
Manny Diaz Receives
THE WRITING’S ON THE WALL
Artists Color Midtown Miami 55+ 16% Northeast 22% % of Readers
Avg Age 42 Midwest 19% with Children in Household 43%
AUGUST/SEPTEMBER 2010 + ISSUE 76 / MIA
the 2012 Climate Award
AUGUST/SEPTEMBER 2012
$3.95 USD
the queens
of green Median Age 44
How ArquitectonicaGeo is Adding
Natural Wonder to Miami’s new Museums
Highest Level of Age of Children in Household
88
Intelligence for the business elite.
Marital Status Education Completed
Readership Ranking: Married 63% Graduated College+ 75%
Under 2
3-5
12%
35%
U.S. Hispanic Magazine Market Not Married 37% Masters Degree 37% 6-11
12-17
30%
25%
(Numbers in 000/Avg issue audience) Country / Region of Birth Home Ownership
Household Income
2,594 People en Español
United States
Mexico
34%
18%
Own
Rent
73%
27% $100,000+ 45%
Central America 10% Average HHI $98,587
2,441 TVyNovelas South America
Cuba
5%
5%
Household Size Median HHI $85,600
Dominican Republic 4% Average People in Household 4
2,007 VANIDADES Puerto Rico 3% Average Children in Household 3
Source: Simmons NCS/NHCS Spring 2012 /
Other 21% Poder Hispanic subscriber study / BIGresearch, 2012
1,604 TV Notas
1,432 Cosmopolitan en Español
Rate Base of business publications in the
US Hispanic market
“
1,265 Ser Padres 400,000
224,003
1,247 Poder Hispanic Poder Hispanic is ranked
as the 5th read magazine
1,181 National Geographic
en Español
among U.S. Hispanics: 80%
share their issue with at
912 ESPN Deportes
La Revista least one other person; Latino
Leaders
43% share it with more than
911 Siempre Mujer just one person; 26% spend
a minimum of 1 hour
908 Latina reading the magazine.
Source: Simmons NCS/NHCS Winter 2012 *Source: BIGinsight Televisa Poder Survey, December 2012 *ABC Audited, Hispanic Business is BPA audited
Source: Media Economics, 2011
6. Psychographic Information
Defining the PODER Hispanic reader
They have refined tastes
Agree with the following statements: PODER HISPANIC index
It is worth paying extra for quality goods 115
I consider myself interested in the arts 147
I prefer driving luxury vehicles 166
Everything I wear is of the highest quality 144
They are global citizens
Agree with the following statements: PODER HISPANIC index
I like to travel the unbeaten path 157
I am interested in international events 81
I am interested in other cultures 271
Marketing /
Marketing / Promotional
Promotional
They are well connected and influencers
Opportunities
Agree with the following statements: PODER HISPANIC index
I am the first of my friends to have new electronic equipment 271
I am often chosen to be the spokesperson 171
Opportunities
I am good at leading discussions 125
I like to introduce people to each other 133
They are knowledgeable and ambitious when it comes to their careers
Agree with the following statements: PODER HISPANIC index
I am a workaholic 190
I want to get to the top in my career 127
I like to share my knowledge with others 112
I would like to set up my own business 112
They are environmentally conscious which in turn shapes their shopping habits
Agree with the following statements: PODER HISPANIC index
I am more likely to buy from companies with environmentally friendly ads 111
I am more likely to purchase environmentally friendly products 133
I believe eco-friendly products produce higher quality products 112
It’s important for others to see me as environmentally conscious 115
Source: Simmons NCS/NHCS Spring 2011, prototype based on Hispanic Magazine
Index against Hispanic Market
7. Signature Events
Poder Business Awards
Location: Miami
Timing: November 2013
The Poder Business Awards celebrate excellence and leadership in the Americas
by recognizing those men and women who have demonstrated remarkable strat-
egy, vision and execution in their respective businesses and organizations as well
as those who are changing or can change the region’s development dynamics on
several fronts. Poder Business Awards is created in partnership with The Ameri-
cas Business Council Foundation to identify and award best practices in the
region in social entrepreneurship, sustainability and peace that are producing
systemic change in their own communities. Past awards recipients have included
influential business leaders and personalities such as Alberto Ibarguen, Gustavo
Cisneros, Jorge Perez, Luis Alberto Moreno, Emilio Estefan, and Juanes.
Emerge
Location: HOUSTON, ATLANTA, MILWAUKEE, LOS ANGELES
Hispana Leadership Summit Timing: March, June, AUGUST, November 2013
Location: TBD Poder Hispanic’s signature networking event series, Emerge is a one-of-a-kind
Timing: September 2013 event for the “emerging” Latino professionals. It helps young Hispanic profession-
als expand their network and enhance their personal development by taking the
In its eighth consecutive year, the Hispana Leadership Summit presented by traditional networking venues and elevating the conversation and experience to
Poder Hispanic and Vanidades, is a destination weekend conference geared to target the Hispanic professional’s lifestyle. It is the first event of it’s kind to bring
empower Hispanic women leaders. Offering panel based conversations from the together future Hispanic business leaders and give them the tools and motivation
perspective of a wide realm of successful women who have excelled in their re- they need to go back and make an impact in their respective fields and commu-
spective fields, HLS provides valuable advice that attendees can apply to their per- nities. In the “My Journey” panel discussions, successful professionals share their
sonal and professional lives.The highlight of the event is “An Evening in White”, experiences and key learnings attained during their personal journey to achieve-
the traditional white party celebrating women in the Hispanic community. ment. Past sponsors include State Farm, Prudential, and Southwest Airlines.
