What Onit Marketing can do for your brands social media presence.

2. WE ARE a social media marketing
company. Working with some of the
country’s most exciting clients, we
create master strategies and
creative concepts across all
consumer touch points that
connect target audiences to a
brand’s authenticity.

3. BOUTIQUE SOCIAL MEDIA AGENCY
PR AGENCIES ARE GOOD AT BROADCASTING.
BUT THEY AREN’T GOOD AT INTERACTING.
ONIT IS.
OTHER AGENCIES broadcast information, facts, figures, products, and
events.
SOCIAL MEDIA AUDIENCES aren’t looking for information. They are looking
for interaction.
WE AT ONIT put together an integrated strategy, immerse ourselves in your
company, and develop an authentic voice that engages audiences and
encourages them to interact.

4. CONNECTING YOU & YOUR AUDIENCE
CUSTOMIZE WEB DEVELOPMENT, CREATE SOCIAL CONTENT,
BUILD SOCIAL GRAPHS, ENGAGE INFLUENCERS,
SPREAD THE WORD TO YOUR AUDIENCE

5. Our plan is to…
• RESEARCH conversations involving you and your competitors
• CREATE a social media STRATEGY
• ENGAGE online communities on Twitter, Facebook,
Foursquare, your blog, and other media
• IGNITE conversations which create experiences for people to
share their lives with us
• PROLIFERATE brand awareness

6. RESEARCH and STRATEGY
• The web as we know it is an amalgamation of different communities. Onit and it’s Social
Media Alchemists MINE these communities to EVALUATE conversation and brand
awareness.
• Onit will develop a thorough RESEARCH REPORT describing the social media
landscape within your specific industry.
• Onit will take that competitive analysis and turn it into a fully integrated SOCIAL MEDIA
STRATEGY.

7. IGNITING CONVERSATIONS
• ENGAGE consumers through Facebook, Foursquare, the blogosphere, YouTube
and the Twittersphere.
• MINE conversations about your brand, brand, aspiration, and competitors.
• MAINTAIN a consistent and engaging public image for your brand.
• COMMUNICATE in a way that resonates with consumers.
• Create content that ENGAGES INFLUENCERS
• ENCOURAGE INFLUENCERS to create content and spread the word.

8. “Social Media is a focus group
on steroids”

9. SOCIAL MEDIA IS ON FIRE
Facebook Are you present and are people talking about you?
• Facebook now has 630 million users, 250 million joined in 2010
• It has topped Google as the most visited site in the United States.
• 48% of young people said they now get their news through Facebook
• In just 20 minutes 1,000,000 links are shared
Blogs
• The blogosphere is now 70 million + weblogs wide
• 30 of the 100 most popular websites in the world are blogs
• 70 million users in the U.S. are visiting blogs every month
Twitter Are you a part of the conversation?
• 100 million more people joined Twitter in 2010
• It’s adding 300,000 every single day
• 55 million tweets go out every single day
Foursquare How connected are you?
• Foursquare grew by 3,400% in 2010
• 6.5 million have now joined
• By January 2011, there have been 382 million check-ins

10. FACEBOOK
Fan Pages have become secondary websites, but better…
The web of interaction that takes place within Facebook leaves endless
opportunity for extending your voice and building brand awareness.
ONIT CAN
• Write your engaging content
• Interact with your fans
• Customize your page
• Build in ecommerce
• Grow your fan base

11. Great Facebook Use For Brands
Dove has many customized pages within it’s Facebook page, ranging from
games, to polls, to product information.

12. WEB & MOBILE DEVELOPMENT
• 1 out of every 13 people in the world are on Facebook. Facebook pages are becoming
the new website. If your brand doesn’t have a strong Facebook presence, you won’t be
able to actively engage with your fans.
• We help CUSTOMIZE YOUR CATALOGUES to put into Facebook social commerce to
sell through Facebook or through your website.
• We customize your FACEBOOK FAN PAGE in a way that’s a true representative of
your brand and acts as an additional web presence.
• We create TWITTER APPLICATIONS to integrate and streamline your Twitter
Accounts.
• We create iPHONE APPLICATIONS.

13. WEB & MOBILE DEVELOPMENT
For Boiron USA, we customized Facebook so fans could share their story.
With Merrell, we created a custom page to meet a global audience.

14. TWITTER
• Connect with influencers
• Engage influencers to interact with your brand to help spread the word
and sky-rocket your Twitter presence
• Twitter will allow you to convey your message by interacting with users
and promoting your brand.

15. Great Twitter Use For Brands
Kodak Co-Tweets which brings out Personalities
and closer connectivity to the audience. It also micro-targets specific audiences depending
on their desired interests. On Kodak, there is a “Chief Blogger” and “Chief Listener” each
with a personal feed, as well as a master feed that Tweets each of their accounts.

16. BLOG STRATEGY, BLOG DEVELOPMENT , BLOG OUTREACH
ONIT CAN
• Write your blog content
• Develop a network of other bloggers to promote your brand
• Hold contests to encourage audience awareness of product or brand

17. Great Blog Use For Brands
The Most innovative of brands are utilizing experts to create
content rich blogs, constantly updated by a network of experts.
THE POWER OF 10: 10 experts with 10 friends = 100 blog posts.
HOW POWERFUL IS YOUR BLOG?

18. FOURSQUARE
With the EXPLOSION of location based social platforms, your
brand can propel it’s presence by becoming a voice of knowledge
and engagement by offering tips on relevant things to do and
places to go.

19. Great Foursquare Use For Brands
Brands have the opportunity to offer tips to their followers. Brisk has gotten creative
by quoting famous pop culture icons as their featured tips on Foursquare.

20. Proliferating Brand Awareness
• The goal: EDUCATE and CULTIVATE a knowledgeable group of DEDICATED
online consumers.
• Crowdsourcing: We will utilize the wisdom of crowds to innovate, create,
produce, predict, collaborate, and engage your audience.
• By ENGAGING consumers, your brand will be assured of a PROPELLING
PRESENSE online.
• The campaign will be generated to effectively engage both POTENTIAL
consumers and EXISTING enthusiasts.

21. CHOOSE YOUR PLAN
We have different plans available to best meet your budget, needs, and audience.
SILVER- Research Report, Conversation Mining, Establish voice, Twitter, Facebook
GOLD- Research Report, Conversation Mining, Establish voice, Twitter, Facebook, blog
outreach, Foursquare
PLATINUM- Research Report, Conversation MIning, Establish voice, Twitter,
Facebook, blog outreach, Foursquare, catalogue customization on Facebook, blog linking,
blog writing, blog strategy. multiple twitter accounts, multiple Facebook pages.

22. Alchemists’ Specialties
Roni Rudell
Digital Media Alchemist
Ronirudell@onitmarketing.com
P 202-258-0657
www.OnitMarketing.com

23. ONIT MARKETING PORTFOLIO
• Boiron
• Smarty Had a Party
• Adam Capital
• Merrell
• iX Mixer
• Pocket Shot
• Kickstand Magazine
• Cowbells.com
• Shop.com
• Ola Loa
• JoJo Energy
• Chrome Bags
• Sketchers
• Sigg/mySigg
• Puritans Pride
• Lulan Artisans
• myEarth360
• And more…

24. ONIT MARKETING
http://OnitMarketing.com
Onit News and Blog
http://OnitMarketing.com/Blog/
Facebook
http://Facebook.com/OnitMarketing
Twitter
http://Twitter.com/OnitMarketing
Roni Rudell
Digital Media Alchemist
ronirudell@onitmarketing.com
P 202-258-0657
www.OnitMarketing.com