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Band pagems1.01
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YOUR CENTRAL PROFILE ONLINE
BandPage is the central profile over 500,000
musicians use to show who they are,
how they sound, and how fans can connect directly with them.
2. The worldโs largest fan engagement
platform, used by over 600,000 artists, to
connect with their fans across the web.
A rapidly growing distribution network,
including the top companies in the
music and technology industries.
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3. โOur goal as a company is to create new revenue streams
and drive higher fan engagement for artists.โ!
โ J Sider, Founder & CEO
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12. Kickstarter propelled the nascent
crowdfunding industry to almost
$3 Billion by the end of 2012.
Airbnb changed the game in the
rental industry, which topped $12
Billion in 2012.
12!
Zynga was the biggest name in
transforming online and mobile
gaming into a $31 Billion industry.
Each of these innovative companies unlocked massive growth in their markets.
13. According to Nielsenโs 2013 study, there is up to !
$2.7B in annual unrealized revenues for music biz !
due to missed fan engagement.!
"Fans want more," said Barara Zack, Chief Analytics Of๏ฌcer.
"There is an unmet need there. There is a desire to engage at
a different level than what they have.โ
13!
โThe Buyer and the Beats: The Music Fan and How to Reach Themโ!
15. Super-fans
949 People 4% of givers !
576k Raised 48% of total!
!
Spend $300-10,000
Offers: Signed album + book + surprise gift
Fans
13k People 51% of givers!
$612k Raised 49% of total!
!
Spend $25-125
Offers: Prerelease CDs+ booklets
Listeners
11k People 45% of givers!
$36K Raised 3% of total
!
Spend $1-15
Offers: Downloads
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Segment and target fans by creating scalable offers
speci๏ฌcally for your Listeners, Fans and Super-fans.!
Active!
Download or purchase!
Sometimes!
T-shirt!
Facebook Fan!
Passionate!
Album download +!
Collectible vinyl!
Front Row Seats!
Premium Merch!
Evangelist!
Passive!Engagement!
Free / Streaming!Music Buying!
Maybe!Shows!
Probably not!Merchandise!
Doubt it!Socials!
19. Anberlin is responsible for one of our most exciting campaigns so
far. The band was set to embark on a US acoustic tour, and wanted
to do something extra special for fans.
Using BandPage Experiences, they offered fans a chance to watch
soundcheck, tour their bus, get a signed Instax photo, a free tshirt,
play cornhole with the band, and get early entry to the show!
Within 24 hours of posting the entire tour had sold out, with
hundreds of delighted fan comments and emails from fans
desperate for the same opportunity. The band followed up with an
additional and even more incredible 'All-Access' package and sold
out every show immediately!
All told, Anberlin gave their fans more of what they wanted and
generated more than $20,000 in additional revenue for their tour.
Anberlin / VIP Package
20. Country Star Sara Evans offered her fans a very unique opportunity recently. Using
BandPage Experiences, she asked fans to upload a video of them singing along with
their favorite Sara Evans song. From there, they chose the top 5 submissions and asked
fans to vote on the very best one.
The campaign was seen by hundreds of thousands and generated many thousands of
comments, shares and likes across social media. Ultimately, one lucky fan was selected
and ๏ฌown to Nashville where her dream came true and she sang onstage with Sara.
Incredible.
Sara Evans / Fan Sings with Sara
at CMAfest in Nashville
(585k Facebook Likes)
Top Fan Gets Chance to Sing Onstage with Sara!
21. Wild Child, winners of 'Best New Band' and 'Best Folk' at the Austin City Music Awards
this year is on a US tour. They realized that many of their fans in Chicago were unable to
see them at sold-out show.
Using BandPage Experiences, they were able to ticket and promote a secret show and
literally sold that out the day of the event. They made some of their most devoted fans
very happy, generated some additional ticket dollars and had a great time doing it.
Wild Child / Ticketed Secret Show
(12k Facebook Likes)
Delighted fans and sold-out secret show within 24 hours!
22. New Revenue Stream!
Add a special opportunity for fans to connect around upcoming
releases, events, special events, merchandise, etc. The best
Experiences are creative offerings that express that artist in a
genuine way and give special access to their most ardent fans.
Huge Reach!
Take advantage of BandPage's massive syndication network to
major platforms, as well as our best in class widgets that can be
embedded anywhere.
Easy & Fast to Deploy!
Setup BandPage Experiences within minutes and promote out to
all of your social platforms with the push of a button. You can be
building buzz and selling exclusive offers within the hour.
Real-Time Reporting!
BandPage delivers up to the minute sales reports, which makes
it a great solution for hosting offers on the road.
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