1. Reader Profile
Loaded readers enjoy the
rock/band genre of music. If
anyone has an idea about or for a band, Loaded
readers are always the first to explore it through the
magazine.
Many of the Loaded readers watch their favourite bands' music
through music videos online i.e youtube.com. Brands featured in
the magazine are inspired by the readers, who like to shop for
clothes in such places as Topman/Topshop, a trendy shop for the
younger generation.
Nearly 70% of Loaded readers do not read another music
magazine, and tend to play video games on consoles rather than
watch television.
Most Loaded readers each have a favourite band or rock artist,
many of these artists are featured in the magazine, keeping
current fans into the magazine but also attracting new readers.