3. MISSION
•! FMI specializes in bringing together exceptionally
talented individuals, harnessing their respective
talents and market knowledge with the ultimate
goal of effectively and efficiently
communicating our clients’ brands to the
relevant market within Africa
4. OBJECTIVES
•! To increase brand awareness for our clients
•! To assist our client’s in reaching their sales targets
•! To effectively and professionally coordinate and project manage
campaigns and events
•! To nurture and build talented people in the communication industry
•! To recognize and reward exceptional work
•! To be passionate about every project that we are a part of
•! To treat clients, suppliers and each other with respect
•! To be prosperous and to be rewarded for excellent service and
dedication
5. OUR CORE BUSINESS
FMI South Africa was established in 2010
Suppliers of
•! Media strategies
•! Creative concepts
•! Through the line communication
Our agency is made up of professional people that handle business-to-business,
property, FMCG and commercial advertising
6. BREAKDOWN OF SERVICES
Research
•! The market
Media
•! FMI will coordinate all of your media through one of Zimbabwe’s best media buyers
Production
•! Print
•! Film
•! Radio
•! Corporate identity
•! Financials
Promotions
•! Execution
•! Training
Events
•! Concept
•! Coordination
7. Coordination
•! FMI will coordinate and manage the entire project/launch/campaign
•! FMI will report to the relevant person
•! FMI will monitor the quality and standards of work at all times
Costs
•! FMI will generate a CE (cost estimate) based on the client brief
•! Once the CE is signed off by the client, the client is to generate a PO (purchase
order)
•! Receipt of this PO gives the FMI Creative Director authorization to start the project
BREAKDOWN OF SERVICES…CONT.
8. HOW WE LIKE TO WORK
•! We like to establish ourselves as part of your Marketing Function
•! We believe in an open communication environment
•! We like to get involved in your business at all levels
•! We believe in offering our clients superior service and giving them
maximum input - therefore creating sustainable relationships !
9. •! Dairibord
•! Lyons
•! PSI
•! Barclays
•! Bigr Mica
•! Premier Motors
•! Quest Motors
•! Old Mutual
A FEW OF OUR ZIMBABWEAN CLIENTS
10. WHAT MAKES FMI DIFFERENT?
CREATIVE
•! We take special pride in our ideas and execution of!these ideas
•! We like to innovate unique communication tactics - see
‘Guerilla Advertising’
•! We look at safe and risky areas and take you through
the!process
•! We’ll ensure that the campaign suits the budget and gives!you
the highest ROI
