AIESEC Business Model Canvas

1. Young
People
Network System
Program
Fees
Cost of
running
operations
SecretariatInfrastructure
Opportunity
to Develop
Leadership
Hosting
Organisations
Programs’
Participants
Opportunities’
Providers
Partnership
Revenues
Source
Young
Talents
Enable
Leadership
Development in
Youth
Virtual &
Physical
Channels for
Young People
Virtual &
Physical
Channels for
Organisations
S&S and LEAD
execution
Account
Delivery
Funding
Partners
PR/ER
Partners
LEAD
Partners
Host
Families

2. 1. Customer Segments: young people (we place our confidence in YOUTH as the key to unlock a better future) and hosting
organisations (which open opportunities for our exchange participants).
2. Value Proposition: Kick-start the life-long leadership development journey of young people, by fostering the following 4
qualities: Empowering Others, Solution Oriented, World Citizen, Self-Aware. For hosting organisations it is the source of
young talents and the possibility to enable youth leadership development.
3. Channels: virtual and physical channels for young people (opportunity portal, website, social media, on-ground/offline,
word-of-mouth); virtual and physical channels for hosting organisations (company opportunity portal, online marketing,
direct sales and referrals, forums and PR).
4. Customer Relationships: our programs’ participants and hosting organisations go through a specific customer flow
composed of 4 phases (attraction, consideration, value delivery, community).
5. Revenue Streams: we get revenues through program fees and partnerships, and we distribute them according to our
financial models.
6. Key Resources: our network (members, structures) and our system (EXPA) are our main resources to execute our key
activities.
7. Key Activities: the execution of S&S and LEAD.
8. Key Partnerships: we partner with other organisations/stakeholders to deliver our value proposition.
9. Cost Structure: the costs to run AIESEC properly (included in our budgets).
Together these elements provide a pretty
coherent view of AIESEC’s business drivers.