As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
3. "Say what you are going to
say, say it, then tell them
what you said."
-Me
4. Who the am I? Serial entrepreneur, father, husband, past
president
Why am I here? Christina asked me
How can I help? You be the judge
Discuss where social media can help you in your Club
Explain social media in a very simple manner
Explain why you and your Club needs to be using social media
Show some inexpensive victories in the social media space
Answer questions and help you connect with others
8. Q:
A:
what is social
media?
social media = creating, sharing, and
exchanging user-generated content and opens
up a direct line of communication between
organizations, communities and individuals
*http://en.wikipedia.org/wiki/Social_media
9. Q:
A:
how do I use all of the
platforms?
Knowing what platform to use
when is as simple as eating a
cheeseburger
*http://en.wikipedia.org/wiki/Social_media
10.
11. Facebook
• THE PERSONAL SIDE OF YOUR
ORGANIZATION – A NICE COUNTERPOINT TO
A CORPORATE WEBSITE
• SHARE PHOTOS, VIDEOS, STORIES,
EDUCATIONAL MATERIALS, ETC.
• CONNECT PEOPLE WITH CAUSES, ISSUES
AND PEOPLE IN YOUR COMMUNITY
13. Twitter
• UBER-NETWORKING
• FIND INTERESTING PEOPLE TO FOLLOW
AND INTERACT WITH – EXPERTS IN YOUR
INDUSTRY, NATIONAL & INTERNATIONAL
CLUBS AND POTENTIAL MEMBERS
• GREAT FOR MARKET INTELLIGENCE, BUT
KEEP IT PERSONAL
15. Google+
• A SOCIAL NETWORK
• GOOGLE+ POSTS & ‘+1S’
• THE EQUIVALENT OF FACEBOOK POSTS &
“LIKES”
• RE-POST WHAT YOU’RE ALREADY DOING ON
FACEBOOK AND TWITTER.
16. Google+
I hangout with others who
eat FiveGuys. If you are in
my circle, we can eat
together with our web
cams.
19. LinkedIn
• FOR ANY BUSINESS PERSON IT’S ESSENTIAL
THAT YOU HAVE A LINKEDIN
• THOUSANDS OF SPECIAL INTEREST GROUPS
• JOIN UP AND START A CONVERSATION – IT’S A
FANTASTIC WAY TO NETWORK. YOU SHOULD
ALSO
• SET UP A COMPANY PAGE AND POPULATE IT
WITH AS MUCH INFORMATION AS YOU CAN
• PROFESSIONALS USE LINKEDIN, SO MAKE USE
OF IT
21. why is it important?
1.2 billion | 552 million | 6.75 hours
# Registered Users | Daily Active Users | Time Spent Monthly
517 million | 6.9 million | 21 minutes
175 million | 25 million | 17 minutes
*http://www.creotivo.com
400 million | 75 million | 1.5 hours
98% of nonprofit
organizations have a
Facebook presence
72% of nonprofit
organizations have
established themselves on
Twitter
*Sales Force Foundation - “How to Use Social Media for Social Good”
social media offers
nonprofits a powerful
platform for generating
awareness, volunteers &
fundraising
22. 58%of users
return daily
1out of
every 7minutes spent online
is spent on FB
accessed by
7k
different types
of devices
every day
+500
likes per day
million
340million
tweets per day
+11
accounts are
added every
second
92%of retweets
are based on
“interesting content”
81%of users belong
to at least one
group
61% use it
as their
primary
professional
networking
site
every second,
1
new user
joins
LinkedIn
*http://www.creotivo.com
80% of users log
in at least once
per week
of users log in
every day
60%
a Google +1 button is served
more than 5 billion times
every day
every minute, 700
YouTube videos are
shared on Twitter
video views are seen on
YouTube globally
everyday
4 Billion
1 hour of video is uploaded
every second - that’s 24 hrs of
video every 24 seconds, 60 hrs
every minute, 9 months every 2
hrs, a decade every single day
and a century every 10 days!
30. Rotary Swimarathon
What is it?
Gaining awareness
The outcome
World’s biggest 1-day
swimming event to
raise money for the
Rotary International
Polio Campaign
10-month social
media campaign
using Twitter &
Facebook
Global support. 4,546
participants synchronized 100
meter swims in the exact same
hour across 15 different time
zones. Over $100,000 was
raised for polio eradication in
2012.
33. Google+ (google hangouts)
what is it? a place to meet
virtually
‣ screen sharing
‣ Google Drive collaboration
‣ virtual meetings
‣ broadcast live to an audience
‣ video chat via computer or Google+
mobile app
capabilities
35. Develop relationships with
other organizations
Let the passion for your cause come
out and highlight the stories that tug at
heartstrings.
Be a helpful resource
this creates awareness
of your nonprofit and
allows for a transfer of
information. leann from
each other by asking
questions and sharing
stories.
Tweet and post your
knowledge - facts, statistics
& research can increase your
reach by providing resources
for sharing information.
Use pictures, videos and
narratives to tell inspiring
stories
*Sales Force Foundation - “How to Use Social Media for Social Good”
generating awareness
36. engaging your community
Dissect your social media
data
Share messages about others more
than messages about yourself
Promote your events
Through social media
management, you can gather
insights to the needs of your
community and find ways to
get involved.
Attract a large following to an
event by sharing your
message on your social
media outlets
Sharing others’ web content,
retweeting other
organizations’ posts and
posting industry-wide web
content will give your brand
more community
involvement.
*Sales Force Foundation - “How to Use Social Media for Social Good”
37. People who use
online tools raise 6x
more than offline only
efforts
Twitter is the only
method in which the
average fundraiser
consistently beats his or
her goal. Adding Twitter
to any effort increases
the likelihood of
donations.
Those who use
social media tools
increase their
fundraising by
40% compared to
peers
Twitter users
increased their
fundraising goals at
least 3x, and raised
nearly 10x more than
those who did not use
Twitter
*http://www.blackbaud.com/faf
Twitter & Facebook posts
convert .25% of impressions
into donations
At an average of 130 FB
friends and 70 Twitter
followers, each post
could be worth as much
as a $10 donation.
Participants who use
online fundraising tools
raise 6x more money than
those who don’t.
fundraising [social giving]
38. Yeah, but what does that
mean for my Club?
• CREATES RELEVANCY FOR YOUNGER CLASSES
• BUILD COMMUNITY AWARENESS
• ENGAGE GUEST SPEAKERS AND PROMOTIONS
• PROVIDE POINT-OF-CONTACT FOR THOSE SEEKING
EMPLOYMENT OR INFORMATION
• RECRUIT NEW EMPLOYEES/MEMBERS
• PROVIDE AN ADDITIONAL TOOL FOR FUNDRAISING
• FACILITATE COMMUNICATION AMOUNG EMPLOYEES/MEMBERS
• EVENT PROMOTION AND AWARENESS
• ENGAGE OTHER BUSINESSES FOR IDEAS AND PROMOTE THE
MISSION OF THE CLUB
39. Some of my favorite successes
Dollar Shave Club http://econsultancy.com/us/blog/11244-10-
of-the-best-social-media-campaigns-from-2012
Add value
40. Some of my favorite successes
Old Spice http://socialmediatoday.com/syed-noman-ali/
1638021/best-social-media-campaigns-brands
Add value
41. Who the am I? Serial entrepreneur, father, husband, past
president
Why am I here? Christina asked me
How can I help? You be the judge
Discuss where social media can help you in your Club
Explain social media in a very simple manner
Explain why you and your Club needs to be using social media
Show some inexpensive victories in the social media space
Answer questions and help you connect with others