1. Making PR Grants Work for you

2. 2010-11 PR Grants
$2.2M $1.2M $12.1M $8.7M
In millions (US$)
Grants District Contribution In Kind Donations Public Relations Value

3. Successful PR Grant Projects

4. France Multidistrict

5. India

6. Panama

7. End Polio Now Lightings

8. South Africa Lighting

9. Rome Lighting

10. San Francisco Airport

11. Korea

12. 2011-12 PR Grants
• Up to US$15,000 per district
• Districts contribute one-third match
• $1,000 unmatched bonus for multi-district grants
• Applications available at rotary.org/prgrants

13. Key Dates for 2011-12 PR Grants
• 15 July 2011
Early bird deadline
• 15 August 2011
Final Deadline
• 15 November 2011
Notification regarding grant approval
• 1 June 2012
Grant projects implemented and reimbursement
requests submitted

14. PR Grants Tips
• Tell the Rotary story.
• Emphasize the community benefit
• Enhance Rotary awareness to the
general public
• Utilize Humanity in Motion & This Close
materials
• Campaign includes an event, develop the pre-
post media plan opportunities.

15. PR GRANT TIPS (2)
• Seek in-kind contributions to maximize
resources
• Include a “call to action”
• Design the message to reach/inspire target
audience
• Integrate all facets of the old and the new
media

16. PR Grants Resources
• Visit rotary.org/prgrants
• Contact your Public Image Coordinator
• Contact RI prgrants@rotary.org
• Download creative campaign materials in
your language at rotary.org/mediacenter

17. Open Forum