1. Social media: Friend Raising or Fund Raising?

2. Who is Merlin? International health charity Founded in 1993 by three friends Work in 14 countries around the world

3. The Social Network @MerlinUK

4. Friend Raising OR Fundraising

5. Fundraising Success with Twitter and Facebook How? Emergencies Facebook advertising Twitter links Celebrities Hugh Bonneville Community Sponsorship Sign ups

6. Friend Raising This is our focus Across all our social media channels Active Engagement Raising awareness Can be done from anywhere Instant & Immediate Reaches thousands of people It’s free

7. Why bother? Reach Brand awareness Feedback Instant communication and response (positive & negative) Another fundraising & communication channel Cost Effective

8. Our Learning It can be incredibly time-consuming, for little financial return But can reach thousands of people Income generated on these channels is growing but still a tiny proportion of overall online income Allows us to develop personal connections with people who we have never interacted with before Be realistic: although there are lots of people talking and responding the number that actually convert is small It is essential to use social media as another fundraising channel….but also important to keep it in perspective in comparison to other digital fundraising channels such as email and search marketing Create your social media champions (internally & externally)

9. The future? Income from these channels will grow Income generation will not happen overnight Need to be in it to win it! Get involved now – don’t leave it too late

10. Follow us on Twitter:@MerlinUK Find out more about our work now: www.merlin.org.uk